Smart TV

Pixalate Releases Q4 2023 Global Connected TV (CTV) Bundle ID Mapping Report for Roku: 91% of Open Programmatic Ad Spend Goes to Apps Referred to by 2+ Bundle IDs

Retrieved on: 
Tuesday, April 2, 2024
Smart TV, Amazon Fire TV, Connected, ID, Privacy, CTV, Bundle, Mobile advertising, Apple, Samsung Electronics, Video game

To compile the data in the Bundle ID Mapping series, Pixalate’s data science team analyzed 5+ open billion programmatic advertising transactions across 12k+ CTV Bundle IDs, which map to over 5k unique CTV apps.

Key Points: 
  • To compile the data in the Bundle ID Mapping series, Pixalate’s data science team analyzed 5+ open billion programmatic advertising transactions across 12k+ CTV Bundle IDs, which map to over 5k unique CTV apps.
  • Key Report Takeaways - Bundle ID Mapping on Roku Apps in Q4 2023:
    91% of the estimated open programmatic ad spend on Roku goes to apps with multiple Bundle IDs.
  • 87% of global open programmatic ad spend on Roku goes to apps referred to by 3+ Bundle IDs, increasing from 78% in Q4 2022.
  • 11% of global open programmatic ad spend on Roku CTV goes to apps that are referred to by 10+ Bundle IDs, decreasing from 14% in Q4 2022.

Minute Rice® brand unveils refreshed brand identity with the launch of new packaging design across full product range

Retrieved on: 
Tuesday, April 2, 2024
Cooking, Smart TV, Connected, Family, Pressure, Elemental, Microwave oven, Love, Minute, Digital

Since its first launch in 1949, Minute Rice® brand has been a trusted and reliable staple in Canadian homes.

Key Points: 
  • Since its first launch in 1949, Minute Rice® brand has been a trusted and reliable staple in Canadian homes.
  • Minute Rice® brand creates meal solutions that are reliable and convenient, yet wholesome and inspiring, setting the standard for how rice should be.
  • For overall design and positioning of the brand evolution, the Minute Rice® brand worked with integrated branding agency, Bridgemark .
  • Minute Rice® brand is available for purchase at most major grocery retailers across Canada.

Pixalate’s February 2024 Ad Fraud Research on Global CTV App Spoofing for Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV: 4.6% of CTV Traffic is Spoofed - ESPN, Fubo, Among Most-Spoofed Apps

Retrieved on: 
Thursday, March 28, 2024
Smart TV, Amazon Fire TV, Connected, Privacy, FAQ, CTV, Roku, Mobile advertising, Apple TV, IVT, Samsung Electronics, Mobile phone

LONDON, March 28, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the February 2024 Connected TV (CTV) App Spoofing Reports for Roku , Amazon Fire TV , Samsung Smart TV , and Apple TV .

Key Points: 
  • LONDON, March 28, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the February 2024 Connected TV (CTV) App Spoofing Reports for Roku , Amazon Fire TV , Samsung Smart TV , and Apple TV .
  • This report covers CTV App Spoofing numbers in February 2024 on apps found in the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores.
  • For background information, methodology and definitions related to CTV App Spoofing, please visit our inaugural CTV App Spoofing Report and view the FAQs there.
  • Global Open Programmatic CTV App Spoofing Numbers: February 2024
    Pixalate’s data science team found that 4.6% of global traffic in CTV was “spoofed” in February 2024.

Pixalate’s March 2024 Ad Fraud Research on CTV Apps with the Highest Invalid Traffic (IVT) Rate on Roku, Amazon Fire TV, Apple TV, Samsung Smart TV App Stores: 17% Global IVT Rate

Retrieved on: 
Thursday, March 28, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Internet, Research, Data center, Roku, IP, Samsung Electronics, Privacy, CTV, IVT, Online shopping

The series reveals which CTV apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.

Key Points: 
  • The series reveals which CTV apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.
  • Pixalate’s data science team analyzed 93k+ downloadable apps across all CTV platforms, along with over 1.2+ billion global open programmatic advertising impressions from March 1-17, 2024.
  • Pixalate’s research reveals the average global CTV IVT rate in this time period was 17%.
  • See our CTV App Spoofing series for a list of apps most impacted by the spoofing IVT type.

Pixalate’s March 2024 Ad Fraud Research on Mobile Apps with the Highest Invalid Traffic (IVT) Rate on Google, Apple App Stores: 20% Global IVT Rate

Retrieved on: 
Thursday, March 28, 2024
Connected, Mobile advertising, Smart TV, Research, Google Play, Fraud, App Store (iOS/iPadOS), Proxy, ID, Privacy, CTV, IVT

The series reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.

Key Points: 
  • The series reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.
  • To compile this research, Pixalate’s data science team analyzed 5M+ downloadable apps across the Apple App Store and Google Play Store and 17B+ global open programmatic advertising impressions from March 1-17, 2024.
  • Pixalate’s research reveals the average global mobile in-app IVT rate in this time period was 20%.
  • See our Mobile App Spoofing series for a list of apps most affected by the spoofing IVT type.

Pixalate's February 2024 Global Mobile Publisher Trust Index for Apple App Store and Google Play Store: ESPN Ranks as No. 1 Open Programmatic Ad-Supported App in North America on Apple

Retrieved on: 
Wednesday, March 27, 2024
Connected, PTI, Smart TV, Google Play, App Store (iOS/iPadOS), Privacy, CTV, LATAM, IVT, Mobile phone

LONDON, March 27, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the February 2024 Global Mobile Publisher Trust Index (PTI) for apps across the Google Play Store and Apple App Store .

Key Points: 
  • LONDON, March 27, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the February 2024 Global Mobile Publisher Trust Index (PTI) for apps across the Google Play Store and Apple App Store .
  • The monthly Pixalate Publisher Trust Index (PTI) report provides valuable insights into the quality of mobile apps supporting programmatic advertising across various key mobile platforms.
  • The report offers rankings by geographic region, app category, and app store, considering factors such as invalid traffic (IVT), popularity, ad density, and engagement scores.
  • For a detailed explanation of the methodology behind the report, please refer to the Publisher Trust Index: Methodology .

Pixalate's February 2024 Global Connected TV (CTV) Publisher Trust Index for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV: Pluto TV Ranks as No. 1 Open Programmatic Ad-Supported App in North America on Roku and Samsung

Retrieved on: 
Wednesday, March 27, 2024
Amazon Fire TV, Connected, PTI, Apple TV, Smart TV, Roku, Samsung Electronics, Privacy, CTV, IVT, Mobile phone

LONDON, March 27, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the February 2024 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores.

Key Points: 
  • LONDON, March 27, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the February 2024 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores.
  • Pixalate's monthly CTV PTI report offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising.
  • The report includes rankings by geographic region (North America, EMEA, APAC, LATAM), country, app category, and app store.
  • Here are the top apps in North America in February 2024 across each platform.

Open Programmatic Ad Click Fraud Rose 47% in 2023: Pixalate’s Q4 2023 Global Click Fraud Benchmarks Reports for Mobile Apps, Desktop Web, & Mobile Web

Retrieved on: 
Tuesday, March 26, 2024
Smart TV, Connected, Fraud, Privacy, CTV, Data center, Mobile advertising, IVT, Online shopping

LONDON, March 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Click Fraud Benchmarks Reports for desktop web , mobile web , and mobile in-app advertising.

Key Points: 
  • LONDON, March 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Click Fraud Benchmarks Reports for desktop web , mobile web , and mobile in-app advertising.
  • The reports examine how many clicks on open programmatic advertisements were invalid or fraudulent - i.e., generated by invalid traffic (IVT) - in Q4 2023.
  • Pixalate’s data science team analyzed 46B+ open programmatic transactions across mobile web (8B+ impressions over 145M+ websites), desktop web (4B+ impressions over 69M+ websites), and mobile apps (34B+ impressions over 500k+ mobile apps).
  • Download a free copy of Pixalate’s Q4 2023 Global Click Fraud Benchmarks Reports:

Super League and Common Sense Networks Join Forces To Launch Global Initiative For Safe, Age-Appropriate Advertising And Immersive Content for Marketers Looking To Reach Youth Audiences

Retrieved on: 
Tuesday, March 26, 2024
Super League, Connected, Generation, Benchmarking, Fortnite Creative, Common Sense, Smart TV, Partnership, American International Group, OTT, Generation Z, Child, SLE, Minecraft, Generation Alpha, FAST, Gen, Advertising

“Connecting and communicating with young consumers in a safe, appropriate, and compliant manner is essential for Super League’s partners, and there is no better standard bearer in child-appropriate contextual content advertising than Common Sense Networks,” said Matt Edelman, President and Chief Commercial Officer of Super League.

Key Points: 
  • “Connecting and communicating with young consumers in a safe, appropriate, and compliant manner is essential for Super League’s partners, and there is no better standard bearer in child-appropriate contextual content advertising than Common Sense Networks,” said Matt Edelman, President and Chief Commercial Officer of Super League.
  • With an exclusive suite of proprietary dynamic content products and measurement tools, alongside the ability to harness Roblox’s Immersive Ads, Super League sits at the forefront of the marketplace.
  • “The intersection of gaming and video content represents a dominant footprint for kids on digital platforms.
  • Super League and Common Sense Networks will be rolling out one-of-a-kind, pioneering packages and programs with leading brands throughout the rest of 2024.

Phathom Pharmaceuticals Launches Direct-to-Consumer Campaign, “VOQUEZNA Can Kick Some Acid”

Retrieved on: 
Tuesday, March 26, 2024
Connected, HIV-1, Amazon Prime Video, Breast milk, Face, Hypoesthesia, Patient, Chronic pain, Clostridioides, Heartburn, Lymph, Magnesium, Diarrhea, Myalgia, Spine, Allergy, Muscle weakness, Vonoprazan, Stomach, Vitamin, Dizziness, Potassium, Hip, Risk, Tongue, Chills, DTC, Safety, Food, PPI, Rash, Food and Drug Administration, GERD, Enzyme inhibitor, Skin, Esophagitis, HIV, Rilpivirine, Kidney, FDA, Esophagus, B-12, Weakness, Infection, Indigestion, Smart TV, Seizure, Inflammation, Polyp, Calcium, Extrapyramidal system, Bone fracture, Nausea, Spasm, Urine, Fever, Clostridioides difficile, Bleeding, Blood, Wrist, Blister, Vitamin B12, Human, Medicine, Pharmaceutical industry

FLORHAM PARK, N.J., March 26, 2024 (GLOBE NEWSWIRE) -- Phathom Pharmaceuticals, Inc. (Nasdaq: PHAT), a biopharmaceutical company focused on developing and commercializing novel treatments for gastrointestinal (GI) diseases, today announces the launch of its new broadcast ad and full-scale, Direct-to-Consumer (DTC) campaign, “VOQUEZNA Can Kick Some Acid,” to raise awareness of its powerful first-in-class treatment and encourage people to speak to their doctor about this new treatment option. VOQUEZNA (vonoprazan) is indicated for the healing and maintenance of healing of all severities of Erosive Esophagitis (EE), also referred to as Erosive GERD, and for the relief of related heartburn. VOQUEZNA represents the first major innovation to the U.S. Erosive GERD market in over 30 years.1

Key Points: 
  • The campaign will also be featured on consumer-facing platforms across Facebook, Instagram, waiting room TVs in doctor offices, and digital banner ads.
  • “Phathom is excited to launch our first campaign directly to, and for, the people whose lives we strive to improve every day.
  • To view a video of the “VOQUEZNA Can Kick Some Acid” commercial, click here.
  • Talk with your healthcare provider about the possibility of fundic gland polyps if you have been on VOQUEZNA for a long time.