Smirnoff

A Thirst for Doing Good

Retrieved on: 
Thursday, September 15, 2022

NEW YORK, Sept. 15, 2022 /PRNewswire/ -- Since 1759, Guinness has been serving more than just beer, and for all of us, the time to serve is now.

Key Points: 
  • Burrow will join forces with Guinness, alongside the original "Joe Cool," legendary quarterback Joe Montana, who has been working with the brand since 2020.
  • Burrow first inspired millions in his 2019 Heisman Trophy speech, where he delivered an impactful message about poverty and food insecurity in his hometown in Southeast Ohio.
  • "Teaming up with a brand like Guinness, who has 'giving back' at the core of what they do, just makes sense."
  • "But it's also inspiring to see what he's doing off the field by giving back and investing his time for good causes.

CELEBRATING THOSE WHO DO IT POR AMOR: THE TEQUILA DON JULIO FUND GRANT PROGRAM RETURNS FOR HISPANIC HERITAGE MONTH WITH NEWLY APPOINTED ADVISORY BOARD OF HISPANIC TRAILBLAZERS

Retrieved on: 
Thursday, September 15, 2022

NEW YORK, Sept. 15, 2022 /PRNewswire/ -- This Hispanic Heritage Month, the Tequila Don Julio Fund† is calling all Hispanic entrepreneurs who follow their heart and demonstrate that the best things in life are made por amor (for the love) to apply for a business grant. Eighty years ago, Don Julio González boldly approached a local businessman for a loan of 20,000 pesos to open his own distillery, where Tequila Don Julio continues to be made today. Following his heart, González spent his life perfecting his craft to create one of Mexico's most loved tequilas. Inspired by the entrepreneurial spirit of the brand's late founder, and the love he poured into each bottle of tequila resulting in an exceptionally smooth liquid, the grant program was created to pay it forward and celebrate Hispanic entrepreneurs who live out their craft por amor every day.

Key Points: 
  • The Tequila Don Julio Fund is once again partnering with the Association of Latino Professionals For America (ALPFA) to encourage Hispanic entrepreneurs all across the country to apply.
  • Entrepreneur Spotlight: Exclusive features on the Don Julio website and social channels highlighting the grant recipient and their business.
  • Founded on the pioneering agricultural principles of Don Julio Gonzlez and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila.
  • The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Aejo, Tequila Don Julio 70, Tequila Don Julio 1942, and the limited-edition Tequila Don Julio Primavera.

Blade and Bow Re-Releases Rare 22-Year-Old Kentucky Straight Bourbon Whiskey

Retrieved on: 
Tuesday, September 13, 2022

LOUISVILLE, Ky., Sept. 13, 2022 /PRNewswire/ -- Blade and Bow has re-released its highly sought-after 22-Year-Old Kentucky Straight Bourbon Whiskey. Aged and bottled at the historic Stitzel-Weller Distillery, this iconic American bourbon is available in 14 markets and at the Stitzel-Weller Distillery and Garden & Gun Club in Louisville, KY., while supplies last.

Key Points: 
  • LOUISVILLE, Ky., Sept. 13, 2022 /PRNewswire/ -- Blade and Bow has re-released its highly sought-after 22-Year-Old Kentucky Straight Bourbon Whiskey.
  • Blade and Bow's 22-year-old Kentucky Straight Bourbon is released annually in September, in time for National Bourbon Heritage Month.
  • About Blade and Bow Kentucky Straight Bourbon Whiskey:
    Blade and Bow pays homage to the artful passion and renowned craftsmanship of the legendary Stitzel-Weller Distillery in Louisville, Kentucky.
  • Blade and Bow whiskey is currently available in two variants: Blade and Bow Kentucky Straight Bourbon Whiskey and Blade and Bow 22-Year-Old Limited Release Kentucky Straight Bourbon Whiskey.

BAILEYS INTRODUCES NEW LIMITED TIME OFFERING, BAILEYS S'MORES, AND OFFERS S'MORE WAYS TO TREAT YOURSELF THIS FALL!

Retrieved on: 
Thursday, September 8, 2022

NEW YORK, Sept. 8, 2022 /PRNewswire/ -- S'mores galore! Move over pumpkin spice, s'mores is set to be the latest fall flavor trend as temperatures cool off and the cozy vibes officially kick in. This season, Baileys is giving you s'more ways to treat yourself with the new, limited time offering Baileys S'mores Irish Cream Liqueur, an indulgent take on the classic campfire treat. So don't worry about dusting off those hiking boots and brushing up on your fire-making skills. Baileys S'mores makes it easier than ever to kick back and indulge with friends and family from the comfort of your own home (or backyard) – no gear necessary.

Key Points: 
  • This season, Baileys is giving you s'more ways to treat yourself with the new, limited time offering Baileys S'mores Irish Cream Liqueur, an indulgent take on the classic campfire treat.
  • Whether enjoyed neat, with whipped coffee or even in a marshmallow shot, Baileys S'mores gives you more ways to enjoy the classic treat anytime, anywhere!
  • "We encourage consumers to celebrate the 'season' responsibly and treat themselves to Baileys S'mores with friends and family."
  • Baileys S'mores is available nationwide for a limited time wherever spirits-based beverages are sold for a suggested retail price of $24.99 for a 750ml bottle.

SMIRNOFF IS RECRUITING FOR "THE BEST JOB IN AMERICA:" BE THE FIRST-EVER COCKTAIL COORDINATOR*

Retrieved on: 
Wednesday, September 7, 2022

NEW YORK, Sept. 7, 2022 /PRNewswire/ -- Dust off those jerseys and gameday party tricks, because Smirnoff is recruiting for its first-ever Cocktail Coordinator – an honorary position that requires unrivaled passion for the love of football, hosting and gameday cocktails. This season, millions of fans will gather across the country to cheer on their favorite teams, but when the final whistle blows, only one will land "The Best Job in America."

Key Points: 
  • Disclaimer: While this isn't an official job at Smirnoff, in a lot of ways it's even better.
  • "To be the Cocktail Coordinator, we're looking for fans who not only serve the best Smirnoff cocktails but curate the best gameday experience for their friends and families."
  • Thousands will apply but only one will be named the first-ever Smirnoff Cocktail Coordinator, scoring "The Best Job in America" and board a private plane bound for Super Bowl LVII as Smirnoff's guest of honor.
  • Stay up-to-date on the Cocktail Coordinator job search and delicious gameday cocktails all season long at BestJobInAmerica.Smirnoff.com and follow @Smirnoff on Instagram and @SmirnoffUS on Twitter.

GEORGE DICKEL EXPANDS AWARD-WINNING BOTTLED IN BOND WHISKY SERIES WITH NEW OFFERING

Retrieved on: 
Wednesday, September 7, 2022

TULLAHOMA, Tenn., Sept. 7, 2022 /PRNewswire/ -- In May 2020, renowned Cascade Hollow Distilling Co. released its second George Dickel Bottled in Bond offering, an 11 year old vintage from Fall 2008, which earned a score of 95 from Whisky Advocate and was awarded Double Gold at the 2021 San Francisco International Spirits Competition. This August, George Dickel is returning to barrels from distilling season Fall 2008 and adding to its highly acclaimed, award-winning Bottled in Bond Whisky Series with George Dickel Bottled in Bond Fall 2008, Aged 13 Years.

Key Points: 
  • This August, George Dickel is returning to barrels from distilling season Fall 2008 and adding to its highly acclaimed, award-winning Bottled in Bond Whisky Series with George Dickel Bottled in Bond Fall 2008, Aged 13 Years.
  • Cascade Hollow Distilling Co. General Manager & Distiller Nicole Austin is continuing George Dickel's commitment to transparency and authenticity by releasing the fourth offering in the George Dickel Bottled in Bond Series, as the category represents the highest quality within whisky.
  • "Since its first inception, I've been proud to work on the George Dickel Bottled in Bond Series as it's a lineup defined by credibility and transparency.
  • "Whether you're a longstanding fan of the series or just now finding it, we hope that you're able to enjoy this new offering from the George Dickel Bottled in Bond Series."

Distill Ventures Commits Additional $5 Million to Drinks Founders From Underrepresented Communities

Retrieved on: 
Wednesday, September 7, 2022

Since launching its Pre-Accelerator Programme in July, 2021, Distill Ventures ('DV'), the worlds first independent drinks accelerator devoted to building and scaling the drinks brands of the future, has invested its initial goal of $5 million (4.1 million) to entrepreneurs from underrepresented communities.

Key Points: 
  • Since launching its Pre-Accelerator Programme in July, 2021, Distill Ventures ('DV'), the worlds first independent drinks accelerator devoted to building and scaling the drinks brands of the future, has invested its initial goal of $5 million (4.1 million) to entrepreneurs from underrepresented communities.
  • Today DV announces its aim to invest an additional $5 million in global funding committed by Diageo, DVs sole funding partner, over the next year.
  • Through the Pre-Accelerator, DV has created a more accessible runway to unlock seed funding, a key barrier reported by entrepreneurs from historically underrepresented communities.
  • Distill Ventures (DV) is the drinks industrys first accelerator for new and growing brands.

TALISKER SURGES INTO AIRPORTS WITH NEW TRAVEL RETAIL EXCLUSIVE

Retrieved on: 
Tuesday, September 6, 2022

ISLE OF SKYE, Scotland, Sept. 6, 2022 /PRNewswire/ --Today, Talisker Single Malt Scotch Whisky announces the release of a new travel retail exclusive - Talisker Surge.

Key Points: 
  • ISLE OF SKYE, Scotland, Sept. 6, 2022 /PRNewswire/ --Today, Talisker Single Malt Scotch Whisky announces the release of a new travel retail exclusive - Talisker Surge.
  • Already this year Talisker Surge has received recognition for its quality, securing a silver medal in the Scotch Whisky category at The Spirits Business Travel Retail Masters 2022 competition in August.
  • The Travel Retail Exclusive will be available in key airports across Europe from this month and will be rolled out in the UK in September.
  • The Talisker Surge tasting experience will also be available to passengers in key airports across the globe throughout the year.

JOHNNIE WALKER ANNOUNCES FIFTH RELEASE IN JOHNNIE WALKER BLUE LABEL GHOST AND RARE SERIES WITH EXCLUSIVE NFT DROP

Retrieved on: 
Thursday, September 1, 2022

NEW YORK, Sept. 1, 2022 /PRNewswire/ -- Johnnie Walker, the world's number one Scotch Whisky1 , is excited to offer whisky lovers the opportunity to own an extremely limited edition Johnnie Walker Blue Label Ghost and Rare Port Dundas Master Set. To bring the Master Set to collectors globally, Johnnie Walker partners with BlockBar.com (the world's first direct to consumer NFT marketplace for luxury wine and spirits) and Vayner3 (the Web3 consultancy under the umbrella VaynerX, founded by serial entrepreneur Gary Vaynerchuk).

Key Points: 
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9084151-johnnie-walker-blue-labe...
    The limited edition Johnnie Walker Ghost and Rare series is crafted using irreplaceable "ghost" whiskies and other incredibly rare expressions from the unparalleled Johnnie Walker reserves used to create the award-winning Johnnie Walker Blue Label.
  • In commemoration of the fifth installment and first Johnnie Walker Blue Label Ghost and Rare release from Master Blender Emma Walker, collectors can secure 1 of 75 limited edition Ghost and Rare Port Dundas Master Sets exclusively available on BlockBar.com.
  • The exclusive Johnnie Walker Blue Label Ghost and Rare Master Sets are a celebration of Port Dundas' legacy, the incredible craftsmanship of Johnnie Walker Master Blender Emma Walker and the Web3 cultural revolution.
  • Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label.

JOHNNIE WALKER ANNOUNCES FIFTH RELEASE IN JOHNNIE WALKER BLUE LABEL GHOST AND RARE SERIES WITH EXCLUSIVE NFT DROP

Retrieved on: 
Thursday, September 1, 2022

NEW YORK, Sept. 1, 2022 /PRNewswire/ -- Johnnie Walker, the world's number one Scotch Whisky1 , is excited to offer whisky lovers the opportunity to own an extremely limited edition Johnnie Walker Blue Label Ghost and Rare Port Dundas Master Set. To bring the Master Set to collectors globally, Johnnie Walker partners with BlockBar.com (the world's first direct to consumer NFT marketplace for luxury wine and spirits) and Vayner3 (the Web3 consultancy under the umbrella VaynerX, founded by serial entrepreneur Gary Vaynerchuk).

Key Points: 
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9084151-johnnie-walker-blue-labe...
    The limited edition Johnnie Walker Ghost and Rare series is crafted using irreplaceable "ghost" whiskies and other incredibly rare expressions from the unparalleled Johnnie Walker reserves used to create the award-winning Johnnie Walker Blue Label.
  • In commemoration of the fifth installment and first Johnnie Walker Blue Label Ghost and Rare release from Master Blender Emma Walker, collectors can secure 1 of 75 limited edition Ghost and Rare Port Dundas Master Sets exclusively available on BlockBar.com.
  • The exclusive Johnnie Walker Blue Label Ghost and Rare Master Sets are a celebration of Port Dundas' legacy, the incredible craftsmanship of Johnnie Walker Master Blender Emma Walker and the Web3 cultural revolution.
  • Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label.