Smirnoff

CALLING ALL BARTENDERS: USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO IS SEARCHING FOR THE 2023 US BARTENDER OF THE YEAR

Retrieved on: 
Thursday, October 13, 2022

NEW YORK, Oct. 13, 2022 /PRNewswire/ -- Only one month left! Applications for the 2023 competition are open and mixologists who believe they have what it takes to be World Class are encouraged to apply by November 15, 2022. Entering its eleventh season, the United States Bartenders' Guild (USBG) Presents World Class Sponsored By DIAGEO is seeking creative and driven bartenders to claim the title of 2023 US Bartender of the Year. The acclaimed program is an educational platform that instills relevant training and mentorship for hospitality professionals, all leading to a global bartending competition that will take place next year in São Paulo, Brazil!

Key Points: 
  • Entering its eleventh season, the United States Bartenders' Guild (USBG) Presents World Class Sponsored By DIAGEO is seeking creative and driven bartenders to claim the title of 2023 US Bartender of the Year.
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9097051-diageo-usbg-search-for-w...
    "USBG Presents World Class Sponsored By DIAGEO allows competitors to push themselves and grow with other industry leaders," says USBG Executive Director Aaron Gregory Smith.
  • This year, Jessi Pollak was selected as the 2022 US Bartender of the Year after competing in the USBG Presents World Class Sponsored By DIAGEO for her first time ever.
  • To apply for the 2023 USBG Presents World Class Sponsored By DIAGEO, please visit https://worldclass.usbg.org .

BUCHANAN'S SCOTCH WHISKY AND MEXICAN-AMERICAN SINGER-SONGWRITER OMAR APOLLO, INVITE YOU TO CELEBRATE THE 200% FUTURO AND TOAST TO THE 100% HISPANIC AND 100% AMERICANS SHAPING CULTURE THIS HISPANIC FUTURE MONTH

Retrieved on: 
Tuesday, October 11, 2022

NEW YORK, Oct. 11, 2022 /PRNewswire/ -- With the Hispanic population projected to make up more than half of the US's population growth over the next 15 years,** Buchanan's Scotch Whisky is continuing to break beyond the one-month walls of Hispanic Heritage Month and taking a leap towards the future and welcoming people to the "200% Futuro." To celebrate America's future being 200%: 100% Hispanic and 100% American, Buchanan's is partnering with Mexican-American, Indiana-raised, singer songwriter, Omar Apollo, whose 200% spirit shines in his unique musical style that blends genres and languages – the perfect embodiment of what the future of America looks like.   

Key Points: 
  • "I'm happy to join the Buchanan's Whisky familia, and to be a part of the brand's legacy championing Hispanic culture," said singer-songwriter Omar Apollo.
  • "This Hispanic Future Month, we are sharing and celebrating the unique stories of Hispanic Americans who embody the 200% spirit and embrace their cultural duality," he continued.
  • The BUCHANAN'S Blended Scotch Whisky Portfolio features four gold award-winning marques, including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky, and BUCHANAN'S RED SEAL Blended Scotch Whisky.
  • The dispersal of funds from the 200% Futuro Fund is subject to the approval of the Fairfield County's Community Foundation.

Brand Leaders Convene on September 29 in New York, 2023 Portada Live Conference Dates Announced

Retrieved on: 
Wednesday, September 28, 2022

Senior marketers from Anheuser-Busch, T-Mobile, Pernod-Ricard, Comcast and Digitas are the latest additions to an exceptional roster of speakers and participants at the Portada Live Marketing Conference in New York on September 29, 2022 .

Key Points: 
  • Senior marketers from Anheuser-Busch, T-Mobile, Pernod-Ricard, Comcast and Digitas are the latest additions to an exceptional roster of speakers and participants at the Portada Live Marketing Conference in New York on September 29, 2022 .
  • Portada also announced the Portada Live marketing conferences dates and locations for 2023 : Mexico City on April 13, 2023 and New York City on September 28, 2023.
  • Both conferences will also have an important virtual format including 1:1 meetings between brand marketers and service providers.
  • Partners of Portada Live September 29 include:

But First, Cold Brew! Baileys Deliciously Light Partners with Lavazza to Offer Innovative Ways to Enjoy Cold Brew Coffee Year-Round

Retrieved on: 
Tuesday, September 27, 2022

NEW YORK, Sept. 27, 2022 /PRNewswire/ -- Cold brew coffee is always a good idea, at least when Baileys Deliciously Light is included! To help kick-off National Coffee Day and settle the year-round iced coffee debate once and for all, Baileys Deliciously Light Liqueur has teamed up with Lavazza, the 127-year old iconic Italian coffee company, to offer more ways to enjoy a cold cup of joe no matter what season with just two simple ingredients: Baileys Deliciously Light and Lavazza's Ready-To-Drink Organic Cold Brew Coffees (the pairing you've needed all along).

Key Points: 
  • Just because summer's over doesn't mean you can't sip on a Baileys Deliciously Light and Lavazza cold brew coffee!
  • NEW YORK, Sept. 27, 2022 /PRNewswire/ -- Cold brew coffee is always a good idea, at least when Baileys Deliciously Light is included!
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9091351-baileys-deliciously-ligh...
    Just in time for National Coffee Day on September 29th, Baileys Deliciously Light and Lavazza are releasing five new cold brew coffee recipes featuring cream from Ireland and the rich cocoa and vanilla flavors of Baileys paired with Lavazza's line of four organic RTDCold Brew coffee cans: Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk, and Double Shot Cold Brew with Oat Milk.
  • "Baileys Deliciously Light is such a delicious and versatile product, and paired with Lavazza's ready-to-drink cold brew cans provides a simple yet innovative way to treat yourself to an iced coffee anytime, anywhere," says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America.

Aviation American Gin’s New Distillery Opens its Doors in Portland, Oregon

Retrieved on: 
Friday, September 23, 2022

Today, Aviation American Gin celebrates the grand opening of the highly-anticipated Aviation American Gin Distillery and Visitor Center in its hometown of Portland, Oregon.

Key Points: 
  • Today, Aviation American Gin celebrates the grand opening of the highly-anticipated Aviation American Gin Distillery and Visitor Center in its hometown of Portland, Oregon.
  • Were thrilled to announce that the Aviation American Gin Distillery is officially open for business in Portland, Oregon and everyone (21 years and older) is welcome, said Ryan Reynolds, Aviation American Gins Co-Owner.
  • Were proud to be opening the Aviation American Gin Distillery in the company's hometown, said Christina Choi, Senior Vice President at Diageo.
  • Created by a unique bartender / distiller partnership, Aviation American Gin operates a distillery, packaging facility and visitor experience in Portland, OR.

Aviation American Gin's New Distillery Opens its Doors in Portland, Oregon

Retrieved on: 
Friday, September 23, 2022

PORTLAND, Ore., Sept. 23, 2022 /PRNewswire/ -- Today, Aviation American Gin celebrates the grand opening of the highly-anticipated "Aviation American Gin Distillery and Visitor Center" in its hometown of Portland, Oregon. The state-of-the-art, nearly 33k sq. ft. facility features an intimate tasting room, exceptional draft cocktail bar and gift shop. As part of the interactive experience, visitors can get a sneak peek at co-owner Ryan Reynolds' office, which doubles as an escape room, inviting guests to solve a series of puzzles and identify various Easter eggs to get out.

Key Points: 
  • PORTLAND, Ore., Sept. 23, 2022 /PRNewswire/ -- Today, Aviation American Gin celebrates the grand opening of the highly-anticipated "Aviation American Gin Distillery and Visitor Center" in its hometown of Portland, Oregon.
  • We're thrilled to announce that the Aviation American Gin Distillery is officially open for business in Portland, Oregon and everyone (21 years and older) is welcome," said Ryan Reynolds, Aviation American Gin's Co-Owner.
  • We're proud to be opening the Aviation American Gin Distillery in the company's hometown," said Christina Choi, Senior Vice President at Diageo.
  • Created by a unique bartender / distiller partnership, Aviation American Gin operates a distillery, packaging facility and visitor experience in Portland, OR.

Diageo North America Named to the Top 10 Best Companies for 2022

Retrieved on: 
Wednesday, September 21, 2022

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220921005923/en/
    Seramount (formerly Working Mother Media), part of EAB, announced its list of 2022 100 Best Companies, including Diageo North America in its Top 10.
  • In addition to this honor, Diageo North America has been recognized by Seramount as a Top Company for Executive Women, a 2022 Best Company for Multicultural Women and a 2022 Best Companies for Dads.
  • We are committed to having market leading policies and practices that support all our people and help them thrive, said Laura Watt, EVP, Human Resources, Diageo North America.
  • Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

GEORGE DICKEL AND SOCIAL HOUR BRING BACK AWARD-WINNING, AUTUMNAL INSPIRED WHISKEY SOUR OFFERING

Retrieved on: 
Tuesday, September 20, 2022

NEW YORK, Sept. 20, 2022 /PRNewswire/ -- With the official kick start of fall right around the corner, people are looking forward to the return of seasonal cocktails. While there traditionally have not been many fall-inspired takes on classic cocktails available for people to enjoy at home, George Dickel and Social Hour, the pioneering craft canned cocktail brand, are bringing the Harvest Whiskey Sour canned cocktail back to make enjoying an autumn-inspired craft cocktail from home easier than ever before. With the return of this release, fans of craft cocktails don't have to sacrifice quality for convenience, as this offering exemplifies the high standard expected from these brands. This year, the Harvest Whiskey Sour received a score of 95 points from the prestigious Ultimate Spirits Challenge Competition, being designated as a Top 100 Spirit and earning the Chairman's Trophy for best ready-to-drink whiskey cocktail.

Key Points: 
  • Uniquely, Harvest Whiskey Sour is made using 13-year-old George Dickel Tennessee Whisky (from distilling season Spring 2007) and makes it easy to enjoy a seasonal craft cocktail at home.
  • "Releasing the Whiskey Harvest Sour with Social Hour was our first venture in the canned cocktail space.
  • "Fall-centric spins on the whiskey sour were always one of the most popular seasonal cocktails when I was bartending.
  • The Harvest Whiskey Sour is designed to give a craft cocktail experience from the comfort of home," said Tom Macy, Co-Founder and CEO at Social Hour Cocktails.

A Greener Tomorrow For All The People: Smirnoff to Work Towards A Sustainable Future With New Recycling Program

Retrieved on: 
Tuesday, September 20, 2022

CHICAGO, Sept. 20, 2022 /PRNewswire/ -- Following World Cleanup Day on Sept. 17, Smirnoff announced today it will embark on a mission to develop more sustainable packaging and systems by 2030.

Key Points: 
  • As part of its mission to build a more sustainable future, Smirnoff is heading to the Windy City, to partner on an initiative to collect used glass for processing into new bottles for future Smirnoff products.
  • "We're thrilled to be partnering with Smirnoff on this initiative, a brand that clearly values sustainable practices and bettering our communities for future generations."
  • However you decide to enjoy Smirnoff, be sure to drink responsibly and always remember to reduce, reuse and recycle.
  • 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash.

CROWN ROYAL TEAMS UP WITH UBER EATS AND NFL LEGEND ED REED TO KICK OFF THE NFL SEASON BY MATCHING GAMEDAY TIPS TO COURIERS ACROSS THE COUNTRY

Retrieved on: 
Monday, September 19, 2022

NEW YORK, Sept. 19, 2022 /PRNewswire/ -- Crown Royal kicked off year two as the first-ever whisky sponsor of the NFL with an Uber Eats partnership to give back to couriers who help fans celebrate gameday. This season the award-winning Canadian whisky brand will be matching customer tips to couriers, 21+, one hour before Sunday kickoff for 1:00 p.m. ET games in select cities*. Crown Royal brought the campaign to life with long-time partner and NFL Legend Ed Reed who surprised lucky delivery drivers with tickets to their favorite team's regular season openers.

Key Points: 
  • Crown Royal brought the campaign to life with long-time partner and NFL Legend Ed Reed who surprised lucky delivery drivers with tickets to their favorite team's regular season openers.
  • All season long, fans can head to crownroyal.com and @crownroyal on Instagram to hear the stories of couriers who help make gameday great.
  • "This season, we're proud to partner with Uber Eats and give back directly to the delivery drivers who work tirelessly to make gameday happen."
  • Uber Eats will match tips by consumers under 21 years old and tips made to couriers under 21 years old.