Smirnoff

HOT 97 SUMMER JAM RETURNS TO NEW YORK AFTER TWO DECADES WITH BLOCKBUSTER LINEUP

Retrieved on: 
Monday, April 3, 2023

NEW YORK, April 3, 2023 /PRNewswire/ -- HOT 97, the New York-based global culture-setting hip-hop brand, unveils the lineup and details for the 2023 HOT 97 Summer Jam. After over 20 years, the iconic hip-hop music festival is back in New York at UBS Arena in Belmont Park, NY boasting a star-studded lineup with headliner Cardi B and some of the hottest names in hip-hop. Joining Cardi B on stage will be GloRilla, Ice Spice, Coi Leray, Fivio Foreign, French Montana, Lil TJay, and more. The LOX will also hit the stage to salute the 50th anniversary of hip-hop.

Key Points: 
  • CARDI B, GLORILLA, ICE SPICE, COI LERAY AND THE LOX, AND MANY MORE TO PERFORM AT HOT 97'S SUMMER JAM AND CELEBRATE 50 YEARS OF HIP-HOP
    NEW YORK, April 3, 2023 /PRNewswire/ -- HOT 97, the New York-based global culture-setting hip-hop brand, unveils the lineup and details for the 2023 HOT 97 Summer Jam.
  • Download the HOT 97 App for more opportunities to win tickets, exclusive content, and hip-hop news and updates.
  • "HOT 97's Summer Jam is a hip-hop staple and we are excited to bring the most electric show of the summer back to NY for hip hop's 50th anniversary."
  • Anticipation for the show is illustrated by a number of partners that have already signed on to sponsor the 2023 HOT 97 Summer Jam, including Smirnoff, Black Girl Sunscreen and Warner Records as the pre-show sponsor, among others.

Catalyst Spirits Names Ed Bello as Global Senior Vice President of Marketing

Retrieved on: 
Wednesday, March 22, 2023

LONDON, March 22, 2023 /PRNewswire-PRWeb/ -- Catalyst Spirits, the maker of fast-growing Howler Head Bourbon, today announced the appointment of Ed Bello as Global Senior Vice President of Marketing, reporting directly to CEO Simon Hunt. Ed was previously Head of Luxury for the North American division of global drinks leader Diageo.

Key Points: 
  • LONDON, March 22, 2023 /PRNewswire-PRWeb/ -- Catalyst Spirits , the maker of fast-growing Howler Head Bourbon , today announced the appointment of Ed Bello as Global Senior Vice President of Marketing, reporting directly to CEO Simon Hunt.
  • "The global marketing leadership position is a critical role as we grow Howler Head internationally with our partner Campari Group, as well as build the overall Catalyst Spirits portfolio," said Simon Hunt, CEO of Catalyst Spirits.
  • "Ed brings an incomparable level of experience in the whiskey and global beverage space, including extensive consumer insight-driven marketing knowledge from Procter & Gamble.
  • For more information on Catalyst Spirits, visit http://www.catalyst-spirits.com and for Howler Head visit about:blank [ http://www.howlerhead.com __title__ null].

BILLBOARD SETS RECORD FOR VIEWERSHIP AT THE 2023 WOMEN IN MUSIC AWARDS WITH TOTAL OF 60 MILLION VIEWS AND COUNTING

Retrieved on: 
Tuesday, March 7, 2023

LOS ANGELES, March 7, 2023 /PRNewswire/ -- Last week, Billboard's Women in Music Awards garnered record-breaking viewership numbers.

Key Points: 
  • LOS ANGELES, March 7, 2023 /PRNewswire/ -- Last week, Billboard's Women in Music Awards garnered record-breaking viewership numbers.
  • The 2023 Billboard Women in Music Awards and its corresponding clips and award outtakes videos generated a total of 59,517,532 million views across Billboard.com, YouTube, Twitter, Facebook, Instagram, Instagram Stories, LinkedIn, TikTok, and Harmony, Penske Media's in house streaming platform.
  • Clips of performances and Award outtakes generated 8 million more views than last year.
  • For more information and the latest announcements visit billboardwomeninmusic.com and follow on Instagram and Twitter at @billboard #BBWomenInMusic.

USA TODAY NETWORK Ventures Announces 2023 PLANTERS® brand legends Party With Hosts Rob Gronkowski and Vernon Davis

Retrieved on: 
Friday, January 27, 2023

USA TODAY NETWORK Ventures , part of Gannett Co., Inc. (NYSE: GCI) announces the PLANTERS® brand Legends Party presented by BetMGM and Smirnoff with the NFL Alumni Association and the USA TODAY Network.

Key Points: 
  • USA TODAY NETWORK Ventures , part of Gannett Co., Inc. (NYSE: GCI) announces the PLANTERS® brand Legends Party presented by BetMGM and Smirnoff with the NFL Alumni Association and the USA TODAY Network.
  • "I always have a great time partnering with USA TODAY NETWORK Ventures to host the Legends Party, and this year it's going to be even better with Vernon Davis added to the mix,” said Rob Gronkowski.
  • “We’re excited to be working with Rob and Vernon again to bring the PLANTERS® brand Legends Party to the Phoenix community for the Big Game weekend,” said Jason Taylor, President, USA TODAY NETWORK Ventures.
  • In conjunction with USA TODAY NETWORK Ventures, the Legends “Roast & Toast” is executive produced by Henry Penzi , Rob Gronkowski and Vernon Davis.

SMIRNOFF IS MAKING OVER THE MARGARITA FOR NATIONAL MARGARITA DAY - ALL THE MARGARITAS - THE MARGARETS, MARKS , MAGGIES, AND MARGES TOO

Retrieved on: 
Monday, February 20, 2023

NEW YORK, Feb. 20, 2023 /PRNewswire/ -- With National Margarita Day right around the corner on February 22, Smirnoff is mixing things up, making over the classic margarita, as well as anyone named Margarita (or Margaret, Marge, Maggie, Mark or Marcus for that matter!). In honor of its signature spicy margarita, the "Tama-Rita", Smirnoff Spicy Tamarind, is crashing National Margarita Day celebrations across the country serving up a perfectly balanced sweet and spicy alternative to the classic cocktail. But the makers of the world's No. 1 Vodka isn't stopping there… Smirnoff will also serve-up sweet and spicy makeovers to spice up the occasion.

Key Points: 
  • In honor of its signature spicy margarita, the "Tama-Rita", Smirnoff Spicy Tamarind, is crashing National Margarita Day celebrations across the country serving up a perfectly balanced sweet and spicy alternative to the classic cocktail.
  • 1 cocktail – the margarita – for National Margarita Day," said Jennifer Holiday Hudson, North America brand leader, Smirnoff.
  • To learn more about how Smirnoff is taking over National Margarita Day, reach out to [email protected] .
  • When making over your margarita for National Margarita Day the Smirnoff Spicy Tamarind way, please remember to always drink responsibly.

SMIRNOFF IS ONE PLAY AWAY FROM FILLING THE BEST JOB IN AMERICA - THE FIRST EVER COCKTAIL COORDINATOR*

Retrieved on: 
Friday, January 27, 2023

NEW YORK, Jan. 27, 2023 /PRNewswire/ -- To kick off the 2022 NFL season, Smirnoff issued a call to football fans everywhere: serve up the best game day vibes and Smirnoff cocktails for a chance to be the brand's first ever Cocktail Coordinator. Many answered the call, but only three remain. And the journey isn't over just yet.

Key Points: 
  • With a passion for the game, India Stokes (Dallas, Texas) has what it takes to shine on gameday.
  • "The time has come to see who has what it takes to land the Best Job in America."
  • After age verification, complete entry form and submit a video (30-60 seconds) telling and showing us why you should be the Smirnoff "Cocktail Coordinator."
  • COCKTAIL COORDINATOR IS AN HONORIFIC TITLE AND DIAGEO WILL NOT MAKE AN OFFER OF EMPLOYMENT TO CONTEST GRAND PRIZE WINNER.

Ardagh Glass Packaging named Diageo's 'Supplier of the Year 2022'

Retrieved on: 
Thursday, December 15, 2022

INDIANAPOLIS, Dec. 15, 2022 /PRNewswire/ --Ardagh Glass Packaging (AGP) has been named Supplier of the Year in Diageo's Supplier Awards, which recognize Diageo's external partners.

Key Points: 
  • INDIANAPOLIS, Dec. 15, 2022 /PRNewswire/ --Ardagh Glass Packaging (AGP) has been named Supplier of the Year in Diageo's Supplier Awards, which recognize Diageo's external partners.
  • Ardagh supplies glass packaging to many of Diageo's world-renowned brands, which include Johnnie Walker, Smirnoff, Gordon's, Captain Morgan and Bulleit Bourbon.
  • Sharon Todd, Head of Marketing at Ardagh Glass Packaging Europe,
    Marlene Scott, Brand Manager at ArdaghGlass Packaging South Africa,
    [email protected] , +27 11874 2334 I M: +27 83578 8720
    Ardagh Groupis a global supplier of infinitely recyclable metal and glass packaging for brand owners around the world.
  • Ardagh operates 65 metal and glass production facilities in 16 countries, employing more than 20,000 people with sales of approximately $10bn.

ENCIRC AND DIAGEO ANNOUNCE HYDROGEN POWERED FURNACE TO CHANGE THE FACE OF UK GLASS MANUFACTURING INDUSTRY

Retrieved on: 
Tuesday, December 13, 2022

Encirc, a Vidrala company, plans to build a new furnace at its Elton plant, Cheshire, which will change the face of glass.

Key Points: 
  • Encirc, a Vidrala company, plans to build a new furnace at its Elton plant, Cheshire, which will change the face of glass.
  • The furnace will:
    Reduce carbon emissions by 90%, with an energy mix of green electricity and low carbon hydrogen.
  • It will be instrumental in trialling sustainable fuels on furnaces and developing the future furnace technology required to support Encirc and the wider glass industry in its goals.
  • The work we and Glass Futures undertake will be shared with the UK glass industry to ensure glass remains as the packing of choice for many thousands more years!"

ENCIRC AND DIAGEO ANNOUNCE HYDROGEN POWERED FURNACE TO CHANGE THE FACE OF UK GLASS MANUFACTURING INDUSTRY

Retrieved on: 
Tuesday, December 13, 2022

Encirc, a Vidrala company, plans to build a new furnace at its Elton plant, Cheshire, which will change the face of glass.

Key Points: 
  • Encirc, a Vidrala company, plans to build a new furnace at its Elton plant, Cheshire, which will change the face of glass.
  • The furnace will:
    Reduce carbon emissions by 90%, with an energy mix of green electricity and low carbon hydrogen.
  • The work we and Glass Futures undertake will be shared with the UK glass industry to ensure glass remains as the packing of choice for many thousands more years!"
  • By 2030, Vertex expect to deliver nearly 4GW of low carbon hydrogen 40% of the UK Government's national target.

BULLEIT FRONTIER WHISKEY LAUNCHES THE BULLEIT PIONEER PROJECT, A MULTI-YEAR PLATFORM CHAMPIONING BOUNDARY-PUSHING INNOVATORS

Retrieved on: 
Thursday, December 8, 2022

NEW YORK, Dec. 8, 2022 /PRNewswire/ -- Today, Bulleit Frontier Whiskey announces The Bulleit Pioneer Project, a multi-year campaign that brings to life the brand's commitment to amplifying emerging and underrepresented voices across art, sustainability, food, and technology. The Bulleit Pioneer Project's first activation is in partnership with the music and creator platform, UnitedMasters and GRAMMY award-nominated spoken word poet J. Ivy.

Key Points: 
  • The Bulleit Pioneer Project's first activation is in partnership with the music and creator platform, UnitedMasters and GRAMMY award-nominated spoken word poet J. Ivy .
  • I'm honored to be a conduit in exploring The Bulleit Frontier Spirit while helping other creatives do the same.
  • ***
    "The Bulleit Pioneer Project continues our history of partnering with people and organizations on the frontier of culture," said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America.
  • The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste.