Smirnoff | Jotup

Diageo launches 'The Magic of Moderate Drinking' ahead of the festive period

Retrieved on:

Friday, December 1, 2023

Eye, Seedlip, Alcoholism, Marmalade, Tanqueray, Food, Magic, Research, Progress, Friends, Loss of citizenship, Smirnoff, Partnership, Water, Drinking, Society, OOH, Guinness, Diageo

LONDON, Dec. 1, 2023 /PRNewswire/ -- Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, has today launched a new global responsible drinking campaign: "The Magic of Moderate Drinking," that looks to make moderation aspirational and encourages consumers to drink responsibly over the festive period.

Key Points:

LONDON, Dec. 1, 2023 /PRNewswire/ -- Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, has today launched a new global responsible drinking campaign: "The Magic of Moderate Drinking," that looks to make moderation aspirational and encourages consumers to drink responsibly over the festive period.
The campaign will show consumers that by drinking better, not more, you can savour every moment and occasion.
Supporting the launch of the campaign, Diageo has created a new and refreshed dedicated positive drinking page on its website.
The site will be host to resources such as DRINKiQ and demonstrate the latest responsible drinking work from Diageo and its brands.

SMIRNOFF INITIATIVE REIGNITES SOCIAL CONNECTIONS THROUGH CULTURAL ACTS AROUND THE WORLD

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Thursday, November 30, 2023

Creativity, Quiet room, TVC, Down syndrome, Music, NFL, City, Metaphor, Smirnoff, Partnership, AC/DC discography, Mercury, Pink, Loneliness, Environment, Life, IZA, BSL, Nightclub, Nursing, Atomic, Lens, Disability

With a recent report indicating that 79% of 18-29 year-olds feel their emotional connections are weaker today than they were in the past[2], this new initiative aims to tackle feelings of disconnection and isolation around the world.

Key Points:

With a recent report indicating that 79% of 18-29 year-olds feel their emotional connections are weaker today than they were in the past[2], this new initiative aims to tackle feelings of disconnection and isolation around the world.
The venue was transformed to showcase some of the ways in which barriers found in the built environment of our social venues can be addressed.
The initiative has spanned borders with interactive billboards in major global cities encouraging passers-by to get involved.
At Smirnoff, we fundamentally believe that we're better when we're together, which is why these acts feel so important and relevant for today.

SMIRNOFF INITIATIVE REIGNITES SOCIAL CONNECTIONS THROUGH CULTURAL ACTS AROUND THE WORLD

Retrieved on:

Thursday, November 30, 2023

With a recent report indicating that 79% of 18-29 year-olds feel their emotional connections are weaker today than they were in the past[2], this new initiative aims to tackle feelings of disconnection and isolation around the world.

Key Points:

With a recent report indicating that 79% of 18-29 year-olds feel their emotional connections are weaker today than they were in the past[2], this new initiative aims to tackle feelings of disconnection and isolation around the world.
The venue was transformed to showcase some of the ways in which barriers found in the built environment of our social venues can be addressed.
The initiative has spanned borders with interactive billboards in major global cities encouraging passers-by to get involved.
At Smirnoff, we fundamentally believe that we're better when we're together, which is why these acts feel so important and relevant for today.

TGI Fridays® Introduces a Newly Revamped Beverage Program Featuring 14 Innovative Cocktails for the Holidays

Retrieved on:

Wednesday, November 8, 2023

DALLAS, Nov. 8, 2023 /PRNewswire/ -- This season, TGI Fridays® is helping fans get into the holiday spirit – literally. Introducing its all-new holiday cocktail menu, Claus for Celebration, TGI Fridays is going back to its bar roots with an expansive list of elevated and creative cocktails for Fridays™ fans to sip on all season long.

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The "Claus for Celebration" holiday cocktail menu features 14 new seasonal sips that pair perfectly with the brand's culinary lineup of Holiday Combos.
DALLAS, Nov. 8, 2023 /PRNewswire/ -- This season, TGI Fridays® is helping fans get into the holiday spirit – literally.
The bar's rejuvenation is on full display with the brand's innovative, new holiday menu which features 14 cocktails and mocktails that capture the spirit of celebration and seasonal indulgence.
With the new assortment, the brand is also expanding its non-alcoholic offerings, including spirited and non-alcoholic takes on a margarita.

SMIRNOFF AND LATIN URBAN ICON WISIN TEMPT MUSIC LOVERS AND SPICY ENTHUSIASTS EVERYWHERE TO 'BAILA TO THE TASTE OF SMIRNOFF'

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Tuesday, October 3, 2023

Taste, Dance, The Base (Sardinian political party), Magic, 2015 Latin Billboard Music Awards, DJ Nelson, Latin, Internet access, National Hispanic Heritage Month (United States), Smirnoff, OG, News, Billboard, Nightclub, Soft drink, Como Le Gusta a Tu Cuerpo

NEW YORK, Oct. 3, 2023 /PRNewswire/ -- In celebration of the power of the collective created through a medley of cultures and traditions, Smirnoff proves "Rhythm is a We Thing" with its latest collaboration just in time for Latin Music Week. Together, Puerto Rican urban music icon Wisin and Smirnoff invite anyone 25+ to #BailaConSmirnoff for the chance to be featured in a Smirnoff social video to the new track "Cuerpo a Cuerpo."

Key Points:

Together, Puerto Rican urban music icon Wisin and Smirnoff invite anyone 25+ to #BailaConSmirnoff for the chance to be featured in a Smirnoff social video to the new track " Cuerpo a Cuerpo ."
Ahead of his highly-anticipated solo album dropping this fall, Wisin and the makers of the World's No.
"Latin music leads the pack when it comes to celebrating the diaspora of Hispanic communities and cultures.
Originally made popular in Mexico, Smirnoff Spicy Tamarind first rolled out in US markets in 2020, quickly becoming a go-to for spicy enthusiasts everywhere.

Portada Live Sept. 21: Brand Marketing Leaders Convene in New York City and Virtual Format

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Thursday, September 7, 2023

Dozens of brand marketing leaders from Fortune 1000 companies and premier media buying agencies will be convening for Portada Live on Sept. 21 in New York City and virtual.

Key Points:

Dozens of brand marketing leaders from Fortune 1000 companies and premier media buying agencies will be convening for Portada Live on Sept. 21 in New York City and virtual.
Decision makers participating represent companies like Diageo, Rocket Mortgage, Hewlett Packard, T-Mobile, Verizon, Altice, Pfizer, Novartis, PepsiCo, Publicis Media, Horizon Media, and GroupM.
The content of the agenda of Portada Live on Sept. 21. is driven by brand marketers in the Portada network, who suggest topics they want to learn about.
Delegates attending Portada Live conferences actively participate in knowledge-sharing presentations, workshops, and virtual 1:1 meetings.

SMIRNOFF SHOWS UP BIG FOR NFL KICKOFF CELEBRATING FANS WITH NEW "WE DO GAME DAYS" NATIONAL AD CAMPAIGN; COIN TOSS TAKEOVERS PROVE FOOTBALL IS A "WE" THING

Retrieved on:

Thursday, September 7, 2023

NEW YORK, Sept. 7, 2023 /PRNewswire/ -- Smirnoff is raising the stakes like never before this NFL season with a playbook designed to celebrate the heartbeat of the game, the fans. The World's No. 1 Vodka is taking over the 2023 season starting with a new national campaign, "We Do Game Days," highlighting America's favorite game - football. It pairs football fans and delicious Smirnoff cocktails, starring Emmy-nominated actor, comedian and producer Anthony Anderson.

Key Points:

1 Vodka is taking over the 2023 season starting with a new national campaign, "We Do Game Days," highlighting America's favorite game - football.
It pairs football fans and delicious Smirnoff cocktails, starring Emmy-nominated actor, comedian and producer Anthony Anderson.
During Week 1 of the NFL season, for every coin toss that comes up tails (aka cocktails) 21 lucky fans will win Smirnoff cocktails on game days for the entire 2023 NFL season.
For each Week #1 NFL Game with "tails" coin flip, 21 prizes of $500 gift card will be awarded.

Celebrate Full-On Flavour This Summer With Smirnoff Vodka

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Tuesday, June 27, 2023

The Earth Tour: 21 Nights in London, Friends, Sensation, Ice, Cola, Smirnoff, Soft drink

LONDON, June 27, 2023 /PRNewswire/ -- The perfect accompaniment to garden parties or spontaneous get-togethers in the sunshine, make Smirnoff your go-to alcoholic drink for summer celebrations with friends. With a broad range of flavours such as Smirnoff Raspberry Crush, Smirnoff Mango & Passionfruit Twist, and the newly introduced Smirnoff Cherry Drop, there's plenty of choice for you to enjoy this summer!

Key Points:

With a broad range of flavours such as Smirnoff Raspberry Crush, Smirnoff Mango & Passionfruit Twist, and the newly introduced Smirnoff Cherry Drop, there's plenty of choice for you to enjoy this summer!
Smirnoff Raspberry Crush & Lemonade is the perfect partner for those looking to celebrate their summer on the go!
Smirnoff Mango & Passionfruit & Lemonade is the on-the-go convenient companion to Smirnoff Mango & Passionfruit Twist, the perfect accompaniment to your picnicking plans this summer!
Blending sweet, juicy mango and passionfruit flavours with lemonade and premium Smirnoff No.21 vodka, you can enjoy the tropical flavour of summer wherever you go.

Smirnoff ICE Hits the Road for Summer As Relaunch Tour Drops New Thursday Tour Dates Across the Country In Support of Women In Music

Retrieved on:

Friday, June 23, 2023

Women in music, Taste, Partnership, Face, The All-American Rejects, Smirnoff, Parity, Empowerment, Female, Nightclub, Music, Education, Woman

NEW YORK, June 23, 2023 /PRNewswire/ -- Delivering a fresh take on Throwback Thursdays, the Smirnoff ICE Relaunch Tour continues this summer headlining a delicious duo of Smirnoff ICE and star-studded musical performances including last night's lineup of Steve Aoki and Elena Rose in Los Angeles, plus All American Rejects and Danielle Bradbery in Dallas.

Key Points:

Tickets are still available for 21+ consumers for the remainder of upcoming Smirnoff ICE Relaunch Tour dates for purchase at womeninmusic.org/smirnofftour .
"We're thrilled Smirnoff ICE has furthered their commitment to diversity and inclusion in entertainment with their support of Women in Music," says Moira McCarthy, Global Vice President of Women In Music.
Boasting a modern new look with fresh new packaging for its most delicious flavors, 2023 is undoubtedly the summer of Smirnoff ICE.
And no matter how you choose to enjoy the delicious flavors of Smirnoff ICE, please remember to always drink responsibly.

Smirnoff Champions the Power of the Collective in New Global Brand Positioning "WE DO WE"

Retrieved on:

Thursday, June 15, 2023

NFL, Magic, Pride, Diageo, Creativity, OOH, AV, Digital, Smirnoff, Social

LONDON, June 15, 2023 /PRNewswire/ -- Smirnoff, the world's number one vodka brand[1], is today announcing the global launch of its vibrant new campaign, 'WE DO WE', boldly championing the power of the collective and celebrating the magic of 'we' that's created when different people, ingredients, and flavors come together.

Key Points:

The new campaign represents the biggest platform shift from Smirnoff in more than a decade and the latest expression of the brand's belief that we're better together.
"In a world where we're constantly told to focus on ourselves, it's becoming more apparent that we're all yearning to be part of something bigger.
'WE DO WE' is the first activation from McCann New York as the new global creative agency of record for Smirnoff and has been created with the spirit of the collective in mind.
The launch follows multiple brand activations at Pride events all around the world, including Brazil, Great Britain, Colombia, US, India and Canada - building on the brand's longstanding commitment to the LGBTQIA+ community.