Retargeting

Wrapify Launches Boost Platform for Out-of-Home Transit Media Providers and Operators

Retrieved on: 
Thursday, August 6, 2020
Marketing, Digital marketing, Advertising, Market segmentation, Targeted advertising, Online advertising, Attribution, Ooh, Retargeting

Boost encompasses all of the features that turn a moving OOH ad placement into digital and physical retargeting with full attribution and measurement.

Key Points: 
  • Boost encompasses all of the features that turn a moving OOH ad placement into digital and physical retargeting with full attribution and measurement.
  • For the first time, offline-to-online advertising for transit OOH operators and fleet operators are able to access attribution and retargeting data in a dashboard online.
  • Brands can also access attribution reporting from OOH exposure as well as retargeting reporting, OOH media measurement and data visualization.
  • We are excited to enable our mobile billboard fleet with the powerful attribution and retargeting capabilities that Wrapify Boost provides, said Jeff Griffing, CEO AllOver Media.

6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

Retrieved on: 
Tuesday, July 21, 2020
Data management, Technology, Other Retail, Mobile, Wireless, Consumer, Retail, Other Communications, Other Professional Services, Publishing, Public relations, Investor relations, Marketing, Advertising, Consulting, Communications, Professional services, Other Technology, Software, Search engine marketing, Internet, Other Consumer, Electronic design automation, Marketing, Online advertising, E-commerce, Retargeting, Targeted advertising, Digital display advertising, Advertising, Link retargeting, Search retargeting

Native Retargeting also leverages 6senses account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement.

Key Points: 
  • Native Retargeting also leverages 6senses account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement.
  • Native Retargeting is one of 6senses robust advertising features focused on engaging target accounts via the publishers where customers want their ads to appear.
  • Together, 6senses comprehensive display advertising capabilities enable customers to reach buyers across channels while optimizing ad targeting and spend on relevant audiences.
  • For more on Native Retargeting or other 6sense advertising tools that use personalized data to reach in-market prospects, visit 6sense.com .

YouAppi Integrates AppsFlyer’s Audiences to Improve App Retargeting Performance

Retrieved on: 
Tuesday, February 11, 2020
Marketing, Online advertising, Retargeting, Market segmentation, Advertising, Targeted advertising, AppsFlyer, Analytics, Link retargeting

ReAppi is a fully managed programmatic app retargeting solution which enables marketers, app developers, and agencies to benefit from full-funnel app retention.

Key Points: 
  • ReAppi is a fully managed programmatic app retargeting solution which enables marketers, app developers, and agencies to benefit from full-funnel app retention.
  • By integrating ReAppi with AppsFlyers Audiences, joint YouAppi and AppsFlyer customers benefit from enhanced audience management, including smarter segmentation, audience overlap and exclusions, and better insights which result in better-performing app retargeting campaigns.
  • By using AppsFlyers Audiences with ReAppi App Retargeting campaigns, marketers and agencies benefit from smarter segmentation, facilitating GDPR and CCPA compliance.
  • The advanced analytics capabilities made possible by AppsFlyers Audiences empower visualizing data patterns and analyzing them more effectively, resulting in improved app retargeting performance, as experienced by companies like Olymp Trade.

Who says Retargeting Ads Need to be Boring? YouAppi and creative technology provider Craftsman+ partner to bring Creativity to App Retargeting

Retrieved on: 
Thursday, December 19, 2019
Marketing, Online advertising, Digital marketing, Retargeting, Advertising, Market segmentation, Targeted advertising, Mobile marketing, Behavioral retargeting, Criteo

Even more so for app retargeting ads created to bring back dormant or inactive users, right?

Key Points: 
  • Even more so for app retargeting ads created to bring back dormant or inactive users, right?
  • With YouAppi focused on the technology and methodology of app retargeting, the company sought a best-in-class partner to provide ad creative for the companys app retargeting campaigns.
  • Early campaign data from the partnership between creative technology platform Craftsman+ and mobile marketing platform YouAppi indicates creative ads perform better, generating down funnel actions, engagements, and purchases.
  • Therefore, we ran a global search for the best creative partner with extensive experience in app retention marketing to provide our clients with the best possible creative alongside our ReAppi app retargeting technology solution .

Aarki Announces Integrations With Major Audience Data Management Platforms

Retrieved on: 
Monday, October 14, 2019
Marketing, Online advertising, Market segmentation, AppsFlyer, Targeted advertising, Mobile marketing, Retargeting

SUNNYVALE, Calif., Oct. 14, 2019 /PRNewswire/ -- Aarki , a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their users, by announcing integrations with major audience management platforms - Adjust, AppsFlyer, mParticle, and Singular.

Key Points: 
  • SUNNYVALE, Calif., Oct. 14, 2019 /PRNewswire/ -- Aarki , a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their users, by announcing integrations with major audience management platforms - Adjust, AppsFlyer, mParticle, and Singular.
  • Further, advertisers maintain control of the data they share with marketing partners, with the ability to remove or add audiences in real-time."
  • With these integrations, Aarki can apply the advertisers' user attribute data to dynamically optimize creative messaging and enable truly personalized advertising.
  • Luckily, our Audience Builder makes targeting, retargeting, and segmentation easy, all while maintaining the utmost respect for users' data privacy.

SpinCar Launches Auto Industry's First Experiential Retargeting Product At Digital Dealer 27 Conference

Retrieved on: 
Monday, August 19, 2019
Marketing, Online advertising, Digital marketing, Retargeting, Advertising, Market segmentation, Targeted advertising

SYRACUSE, N.Y., Aug. 19, 2019 /PRNewswire-PRWeb/ --SpinCar, the global leader in digital automotive merchandising software, launched today the auto industry's first experiential retargeting ad product at the Digital Dealer 27 Conference & Expo in Las Vegas.

Key Points: 
  • SYRACUSE, N.Y., Aug. 19, 2019 /PRNewswire-PRWeb/ --SpinCar, the global leader in digital automotive merchandising software, launched today the auto industry's first experiential retargeting ad product at the Digital Dealer 27 Conference & Expo in Las Vegas.
  • By employing more interactive and educational retargeting ads, dealers are able to drive higher quality traffic back to their website.
  • SpinCar will be showcasing the technology at Digital Dealer 27, booth #621, from August 19-21.
  • SpinCar's experiential retargeting product leverages proprietary digital merchandising technology to replicate a dealer's showroom experience within an online ad format.

The Keyes Company Adopts New Adwerx™ Enterprise Automated Retargeting Product

Retrieved on: 
Thursday, July 18, 2019
Marketing, Digital marketing, Advertising, Market segmentation, Targeted advertising, Online advertising, Retargeting

DURHAM, N.C., July 18, 2019 /PRNewswire/ -- Adwerx , an innovator in digital advertisingtechnology, introduces Enterprise Automated Retargeting .

Key Points: 
  • DURHAM, N.C., July 18, 2019 /PRNewswire/ -- Adwerx , an innovator in digital advertisingtechnology, introduces Enterprise Automated Retargeting .
  • Adwerx is partnering with The Keyes Company to launch this platform for their 3,000 agents in 58 offices across the state of Florida.
  • Automated Retargeting is their newest Enterprise product offering, rolling out just two years after the launch of their first product, Automated Listing Advertising.
  • This put Adwerx on the map in the real estate industry and established the company as a leader in digital advertising.

transcosmos Releases AI-based Ad Operations Service for Retargeting Optimization

Retrieved on: 
Thursday, March 14, 2019
Marketing, Online advertising, Articles, Market economics), Retargeting, Advertising, Market segmentation, Targeted advertising, Artificial intelligence, Program optimization, Link retargeting

Recognizing this challenge, transcosmos developed its proprietary DMP "DECode" and launched its operations in April 2017 with the aim to help clients across industries achieve their AI democratization.

Key Points: 
  • Recognizing this challenge, transcosmos developed its proprietary DMP "DECode" and launched its operations in April 2017 with the aim to help clients across industries achieve their AI democratization.
  • The new AI-powered retargeting optimization service due to be released in March 2019 is one of the new services derived from the above mentioned initiatives.
  • With a traditional ad operations approach, it is generally the ad operations team who is responsible for identifying and setting preconditions for target segments by trial and error using their intuition and experience.
  • Now, with this AI-powered retargeting optimization service, clients can use "DataRobot" to learn behavioral patterns that indicate customers who are more likely to make conversions (make purchases, etc.

James Green, Former CEO of Magnetic, Named Chief Revenue Officer of Newsweek

Retrieved on: 
Friday, March 8, 2019
Marketing, Magazines, Online advertising, Retargeting, Digital marketing, Search retargeting, Newsweek, Targeted advertising

NEW YORK, March 8, 2019 /PRNewswire/ -- Newsweek's CEO DevPragad today announced thatJamesGreen has been named Chief Revenue Officer.

Key Points: 
  • NEW YORK, March 8, 2019 /PRNewswire/ -- Newsweek's CEO DevPragad today announced thatJamesGreen has been named Chief Revenue Officer.
  • Prior to joining Newsweek, Green served as CEO of search retargeting leader Magnetic where he grew the company from $1 to $100 million in revenue.
  • Before that he was CEO of four other VC-funded businesses: Giant Realm, PVI, Giant Bear, and Sabela Media.
  • "They both hold the necessary skills and relationships to drive significant ad revenue for Newsweek."

Most Businesses Avoid Retargeting Advertising, New Survey Finds

Retrieved on: 
Tuesday, August 14, 2018
Marketing, Online advertising, Retargeting, Digital marketing, Market segmentation, Advertising, Targeted advertising, Search retargeting, Behavioral retargeting

WASHINGTON, Aug. 14, 2018 /PRNewswire/ --Businesses are skeptical of retargeting advertising, according to a new survey from The Manifest, a business news and how-to website.

Key Points: 
  • WASHINGTON, Aug. 14, 2018 /PRNewswire/ --Businesses are skeptical of retargeting advertising, according to a new survey from The Manifest, a business news and how-to website.
  • Businesses hesitate to invest in retargeting advertising because they believe consumers see these advertisements as intrusive.
  • Retargeting, however, can help businesses target customers who are already familiar with and interested in their brand and are therefore more likely to convert.
  • Although most businesses avoid retargeting advertising, they typically use a combination of other channels.