Adobe Accelerates Data-Driven Personalization at Scale with Adobe Experience Platform Innovations
Adobe Experience Platform provides a single view of customers across every channel, allowing AI to analyze data and deliver actionable insights in real-time.
- Adobe Experience Platform provides a single view of customers across every channel, allowing AI to analyze data and deliver actionable insights in real-time.
- Brands can then drive activation across marketing channels with applications built on Adobe Experience Platform and deliver true one-to-one personalization.
- “Brands have relied on Adobe Experience Platform and Adobe enterprise applications to deliver personalization at scale, an imperative that is greatly accelerated in the era of generative AI,” said Anjul Bhambhri, senior vice president, Adobe Experience Cloud.
- “Adobe Experience Platform innovations such as an AI Assistant powered by generative AI enables brands to understand individual customer context and generate tailored omnichannel experiences.