MEDIA ADVISORY: Broadcast Media Has a Measurement Issue; Can AI Solve It?
(NASDAQ: VERI), a leader in designing human-centered AI solutions, and The Center for Sales Strategy , a sales performance consulting company, are producing a new webinar, “An Exclusive Debrief: Using AI to Solve Broadcast Media’s Measurement Issue.” The webinar will feature a thought-provoking discussion where advertising industry experts Paul Cramer and Stephanie Callihan explore the issues facing radio and television broadcast media, specifically around measuring advertising campaign success.
- (NASDAQ: VERI), a leader in designing human-centered AI solutions, and The Center for Sales Strategy , a sales performance consulting company, are producing a new webinar, “An Exclusive Debrief: Using AI to Solve Broadcast Media’s Measurement Issue.” The webinar will feature a thought-provoking discussion where advertising industry experts Paul Cramer and Stephanie Callihan explore the issues facing radio and television broadcast media, specifically around measuring advertising campaign success.
- Attendees will learn how AI is being used to demonstrate proof of performance and measure ad lift while also creating revenue opportunities for broadcast media across three areas:
While performance data is critical for both digital and broadcast media advertising campaigns, the playing field is uneven, with digital advertising more apt to garner these data insights. - But with AI, broadcast media now have a pathway toward helping them better demonstrate metrics of success including added value, over-delivery and web-lift that is directly attributable to ad spending on broadcast media.
- These metrics are helping broadcasters achieve demonstrable revenue gains from obtaining a larger share of spend to reduced advertiser churn.