Media

Shopsense AI Launches Retail Media Platform for Broadcasters

Retrieved on: 
Friday, April 5, 2024
Technology, Apps, Applications, Consumer, TV and Radio, Film & Motion Pictures, Music, Marketing, Entertainment, Advertising, Communications, Retail, Social Media, General Entertainment, Artificial Intelligence, Media, Generation Z, Online Retail, Online, Mobile Entertainment, Events, Concerts, Electronic Commerce, Internet, CMT (American TV channel), Paramount, Paramount Global, CMT, CBS, Collection, CMT Music Awards, Talk

Shopsense AI today announced the launch of its AI-powered retail media platform, with Paramount Global (NASDAQ: PARA; PARAA) as its inaugural partner.

Key Points: 
  • Shopsense AI today announced the launch of its AI-powered retail media platform, with Paramount Global (NASDAQ: PARA; PARAA) as its inaugural partner.
  • Paramount Global will debut the new mobile shopping experience powered by Shopsense during the CMT Music Awards red carpet pre-show coverage airing on CMT on Sunday, April 7.
  • Shopsense’s solution lets publishers like Paramount quickly tap into the retail media market, the fastest-growing advertising segment in the U.S., and activate second-screen shopping experiences for viewers.
  • Broadcasters can now offer full-funnel marketing strategies within their own content-driven retail walled garden.

Quad Announces New Predictive Model of Consumer Attitudes in Health Insurance

Retrieved on: 
Thursday, April 4, 2024
Telemedicine, Virtual Medicine, Software, Artificial Intelligence, Hospitals, Professional Services, Technology, Nursing, Search Engine Marketing, Managed Care, Digital Marketing, Other Communications, Data Analytics, Marketing, Advertising, Health, Content Marketing, Communications, Health Insurance, Media, Intelligence, Research, Acquisition, Utility, Insurance, Senior, Thought, Accessibility, Quad (company), Quad, Risk management

The model is based on nationally representative, primary research about what consumers value most from their health insurance.

Key Points: 
  • The model is based on nationally representative, primary research about what consumers value most from their health insurance.
  • The research, which is detailed in Quad’s new report, “Tapping the Power of Consumer Attitudes,” uncovered three distinct segments for consumer attitudes.
  • ”Quad’s predictive model adds a new dimension to personalized, health insurance marketing,” Hickman continued “We can now create much more direct consumer connections by precisely aligning health insurance marketing messages – and even customer service scripts and product development – with what consumers have told us matters most to them.
  • For a summary of the report, “Tapping the Power of Consumer Attitudes,” or to request a full copy, visit this link or send an email to [email protected] .

BioCatch and COMM Partner to Execute Award-Winning Account-Based Marketing Campaign, Achieving a Remarkable 63% Increase in Prospect Engagement

Retrieved on: 
Thursday, April 4, 2024
Technology, Finance, Security, Marketing, Banking, Communications, Professional Services, Media, Digital Marketing, Data Analytics, Intelligence, Acquisition, ABX, COMM, ABM, ICPS

Before the collaboration, BioCatch faced challenges in reaching its target audience effectively, which led to unqualified leads and inefficient marketing efforts.

Key Points: 
  • Before the collaboration, BioCatch faced challenges in reaching its target audience effectively, which led to unqualified leads and inefficient marketing efforts.
  • Leveraging COMM’s expertise alongside the 6sense platform, BioCatch has adapted its marketing strategy.
  • This shift has not only enhanced targeting and messaging but also spurred an increase in engagement levels and active pipeline stages through a pilot campaign.
  • “Our partnership with COMM has propelled our marketing efforts to new heights, culminating in an increase in engagement with top-tier banks globally,” said Jonathan W. Daly, Chief Marketing Officer at BioCatch.

Greg Gutfeld Signs Multi-Year Contract Extension With FOX News Media

Retrieved on: 
Thursday, April 4, 2024
Communications, Media, General Entertainment, Entertainment, TV and Radio, Fox, Fox Business, Fox Weather, Gutfeld!, MSNBC, The New York Times, The Late Show, FOX, FNC, Fox News, Late Night, CNN, Greg Gutfeld, News, University, Humour, Weather, Fox Corporation, The Tonight Show, FBN, The Daily Show, Red eye, Fox Nation, Comedy, Television

FOX News Media and Greg Gutfeld have agreed to a multi-year contract extension where he will continue as host of FOX News Channel’s (FNC) late-night sensation Gutfeld!

Key Points: 
  • FOX News Media and Greg Gutfeld have agreed to a multi-year contract extension where he will continue as host of FOX News Channel’s (FNC) late-night sensation Gutfeld!
  • Previously, Gutfeld was the host of The Greg Gutfeld Show (2015-2021), which aired on Saturday nights and outpaced several late-night broadcast programs in viewership.
  • FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer streaming services FOX Nation and FOX News International and the free ad-supported television service FOX Weather.
  • Owned by Fox Corporation, FOX News Media reaches nearly 200 million people each month.

Latino Alternative TV (LATV) Introduces New Parent Brand LatiNation Media

Retrieved on: 
Thursday, April 4, 2024
DEI (Diversity, Equity and Inclusion), Online, Digital Marketing, TV and Radio, Social Activism, Consumer, Film & Motion Pictures, Content Marketing, Music, Entertainment, Millennials, General Entertainment, Communications, Media, LGBTQ+, Generation Z, Lifestyle, Professional Services, Social Media, Influencer, AVOD, Comscore, IAB, Complex, LATV, Televisa, Media Group, Commercial software, FAST, Genz

Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.

Key Points: 
  • Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.
  • With the launch of LatiNation Media, the company is positioning itself to extend and expand the array of content and services that represent bilingual and bicultural Latinos in the U.S. LatiNation Media will launch as the parent brand to LATV's linear, AVOD, and FAST network, as well as its expanded LatiNation Digital, LatiNation Studios, and LatiNation Creative.
  • Centering its media business on driving identity and fandom, LatiNation Media is a one-stop solution for brands and agencies.
  • Customized Media List including LATV Network, NGL Media, Adsmovil Hispanic Premium Network, H Code Media, Prisa Media US, Univision Digital Network, Marca Hispanic Exchange, Complex, Vice Media Group, Telemundo Sites, UNIVISION.COM, Grupo Televisa, HOLA.COM Sites

Fortune Media and Great Place to Work® Name Comcast NBCUniversal One of the Top 10 Companies to Work for in the U.S.

Retrieved on: 
Thursday, April 4, 2024
TV and Radio, Technology, Professional Services, General Entertainment, DEI (Diversity, Equity and Inclusion), Film & Motion Pictures, Media, Entertainment, Online, Carriers and Services, Telecommunications, Communications, Audio, Video, Networks, Internet, Mobile, Wireless, Human Resources, Comcast, Culture, Heart, NBCUniversal

For the second year in a row, Great Place To Work® and Fortune Media have recognized Comcast NBCUniversal as one of the top 10 of 100 Best Companies to Work For™ in 2024 , ranking the company No.

Key Points: 
  • For the second year in a row, Great Place To Work® and Fortune Media have recognized Comcast NBCUniversal as one of the top 10 of 100 Best Companies to Work For™ in 2024 , ranking the company No.
  • It’s an honor to be recognized by Fortune and Great Place to Work alongside many other notable companies for the seventh consecutive year.
  • To determine the 100 Best Companies to Work For, Great Place To Work analyzed the anonymous survey responses of more than half a million employees from Great Place To Work Certified™ U.S. companies with at least 1,000 workers.
  • “Our employees are at the heart of what make Comcast NBCUniversal a great place to work,” said Mike Cavanagh, President of Comcast Corporation.

ISG Launches AI Software Research Practice

Retrieved on: 
Wednesday, April 3, 2024
Research, Technology, Security, Consulting, Other Technology, Software, Networks, Data Management, Science, Artificial Intelligence, Deep learning, Natural language processing, Machine learning, Organization, Natural language, Intelligence, Artificial intelligence, ISG, AI, Human, Investment, Computer vision, Media, Generative, Medical device

Information Services Group ( ISG ) (Nasdaq: III ), a leading global technology research and advisory firm, said today that it has launched a new artificial intelligence (AI) software research practice to help enterprises take advantage of new AI capabilities available across hundreds of software providers.

Key Points: 
  • Information Services Group ( ISG ) (Nasdaq: III ), a leading global technology research and advisory firm, said today that it has launched a new artificial intelligence (AI) software research practice to help enterprises take advantage of new AI capabilities available across hundreds of software providers.
  • The new offering from Ventana Research, the software research business of ISG, provides research and expert guidance on AI technologies to help enterprises transform through AI and generative AI.
  • This Buyers Guide is a new component of Ventana Research’s AI software research framework for 2024 that also delivers insights on AI software used for business, IT and specific industries.
  • It will complement the new ISG Enterprise AI Advisory business, launched in January, to advise clients on how to navigate the complexities and implications of adopting artificial intelligence at scale
    “Generative AI has radically changed how enterprise software can truly have a business and IT impact,” said Mark Smith, partner, Software Research, at ISG.

Chase Launches Chase Media Solutions, a New Digital Media Business, Connecting 80 Million U.S. Consumers with the Brands They Love

Retrieved on: 
Wednesday, April 3, 2024
Banking, Media, Professional Services, Consumer, Electronic Commerce, Technology, Digital Cash Management, Digital Assets, Digital Marketing, Data Analytics, Other Consumer, Advertising, Communications, Finance, Travel, Air Canada, JPMorgan Chase, Trust, Love, Traction, Bluebottle, Stoke

Today, Chase launched Chase Media Solutions , its new digital media business, providing brands with the ability to connect directly with the financial institution’s 80 million customers.

Key Points: 
  • Today, Chase launched Chase Media Solutions , its new digital media business, providing brands with the ability to connect directly with the financial institution’s 80 million customers.
  • Chase Media Solutions serves as a key conduit for brands, connecting them with consumers’ personal passions and interests.
  • In turn, Chase customers benefit from personalized offers and the ability to earn cash back with brands they love or are discovering for the first time.
  • These tests clearly demonstrated the potential of the Chase Media Solutions channel, and we look forward to working together more in the future.”

Paris Hilton’s 11:11 Media Impact Press Conference Recap Following Abuse Allegations at Troubled Teen School

Retrieved on: 
Thursday, April 4, 2024
Legal, Other Communications, Entertainment, Communications, Professional Services, Media, Other Entertainment, Celebrity, Social Activism, IHeartMedia, Telepictures, Partnership, Child, Television, Starvation, Survivor, Treatment, Lawyer, Housing, Child protection, Troubled teen industry, Multimedia, Family, Parent, Leadership Academy, Hearing, Government, Plague, Nursing

Paris’ nonprofit 11:11 Media Impact, the social impact arm of her next-gen media company, hosted the press conference today.

Key Points: 
  • Paris’ nonprofit 11:11 Media Impact, the social impact arm of her next-gen media company, hosted the press conference today.
  • American parents have shipped their children, including many adoptees, across international borders to facilities and countries they've never seen.
  • The press conference covered the serious abuse and neglect allegations against Atlantis Leadership Academy, including claims that youth were subjected to beatings, chokeholds, starvation, and denied a proper education.
  • 11:11 Media Impact hopes getting involved helps play a critical role in safeguarding these young lives.

The Arena Group to Host Investor Update Call on Tuesday April 9

Retrieved on: 
Wednesday, April 3, 2024
Data Management, Communications, Technology, Software, Networks, Media, Webcast, Arena, Environment, Form 10-K

The Arena Group (NYSE American: AREN), today announced that it will host an investor update call on April 9, 2024 at 4:30pm ET.

Key Points: 
  • The Arena Group (NYSE American: AREN), today announced that it will host an investor update call on April 9, 2024 at 4:30pm ET.
  • Cavitt Randall, Chief Executive Officer of The Arena Group stated, “2023 was a difficult year with The Arena Group navigating a challenging environment while managing capital constraints and systemic inefficiencies that tested the Company’s ability to operate.
  • The result of these decisions will position the company for revival.”
    Manoj Bhargava, The Arena Group’s Co-President.
  • “I remain confident that The Arena Group represents an effective platform to build a multi-channel media company of significant scale, and we have allocated capital and attention to see this through.