Goodby, Silverstein & Partners

CHEMISTRY NAMED FINALIST FOR MULTIPLE INDUSTRY MEDIA AWARDS INCLUDING INDEPENDENT MEDIA AGENCY OF THE YEAR

Retrieved on: 
Monday, April 1, 2024
Partner, Growth, Goodby, Silverstein & Partners, Media, Partnership, Insurance, McDonald's, Apollo Global Management, PMG, Creativity, FrontDoor, Doritos, Georgia Power, PPG Industries, American Home Shield, Starcom

ATLANTA, April 1, 2024 /PRNewswire/ -- Independent full-service advertising agency Chemistry has been named a finalist for three Digiday Media Buying & Planning Awards as well as MediaPost's Planning & Buying Awards. This comes following a year of significant growth for Chemistry's media department, with the agency tripling its media revenue (+150M) in 2023.

Key Points: 
  • ATLANTA, April 1, 2024 /PRNewswire/ -- Independent full-service advertising agency Chemistry has been named a finalist for three Digiday Media Buying & Planning Awards as well as MediaPost's Planning & Buying Awards.
  • The Digiday Media Buying & Planning Awards highlight companies, campaigns, and technology that have been most successful in today's media landscape.
  • Chemistry is a finalist for Independent Media Agency of the Year, alongside finalists Apollo Partners, Known, Mediaplus, and PMG.
  • Chemistry is also a finalist for MediaPost's Planning & Buying Awards, which recognizes the creativity involved in the strategy, planning, and buying of media.

DORITOS® Launches First International Brand Platform, 'For the Bold in Everyone'

Retrieved on: 
Tuesday, January 30, 2024
Goodby, Silverstein & Partners, Humour, British Academy Film Awards, Sips, Emphasis (typography), PepsiCo, Notting Hill Carnival, Tenderness, BAFTA, Partner, CCO, Female, Monster truck

NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Doritos is debuting the brand's first-ever unified international creative campaign and brand platform, 'For the Bold in Everyone', strategically redefining the meaning of "bold" and inspiring people to be triangles in a world of circles. A daring call to shatter stereotypes in unexpected and humorous ways, the witty new platform is inspired by the universal human truth that sometimes people hide parts of themselves to fit in. The brand wants to encourage people to rethink their personal biases and embrace their own edges and passions.

Key Points: 
  • NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Doritos is debuting the brand's first-ever unified international creative campaign and brand platform, 'For the Bold in Everyone', strategically redefining the meaning of "bold" and inspiring people to be triangles in a world of circles.
  • The brand wants to encourage people to rethink their personal biases and embrace their own edges and passions.
  • The commercials showcase how a single brand idea can be flexible, telling emotional and personal stories, as well as functional to support potential brand renovations or new product launches.
  • Globally, 'For the Bold in Everyone' is a key priority for the future of the brand.

ANNOUNCING THE NEWEST INDUCTEES INTO THE AAF ADVERTISING HALL OF FAME

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Wednesday, November 29, 2023
P&G, Woman, Entrepreneurship, Advertising, Map, Marketing, Growth, American Advertising Federation, NBA, Goodby, Silverstein & Partners, Pepsi, Heart, Eminem, Humour, Beef, BBDO, Budweiser Frogs, AAF, AT&T, Metre, History, Partner, Council, Hall, Partnership, Maritime Industrial Services, Little Caesars, Super Bowl, GS, NYSE, Human voice, RED, Milk, CMO, Stellantis, Mobile phone, Film industry, Fame

WASHINGTON, Nov. 29, 2023 /PRNewswire/ -- The American Advertising Federation (AAF), the "Unifying Voice for Advertising," announced today the inductees into the 2024 AAF Advertising Hall of Fame (AHOF). Six industry luminaries will join this prestigious group, along with corporate icon AT&T. The announcement will be celebrated during the closing bell ceremony at the New York Stock Exchange (NYSE).

Key Points: 
  • Six Industry Icons to Receive Advertising's Most Esteemed Honor;
    WASHINGTON, Nov. 29, 2023 /PRNewswire/ -- The American Advertising Federation (AAF), the "Unifying Voice for Advertising," announced today the inductees into the 2024 AAF Advertising Hall of Fame (AHOF).
  • Their journeys, their stories are what make the AAF Hall of Fame the biggest night in advertising."
  • In its 70+ years, only 282 advertising legends and 12 global companies have been elected to the Hall of Fame .
  • "The AAF Advertising Hall of Fame brings together the nation's top leaders in American advertising, marketing, media, and tech and is another example of how AAF serves as the 'Unifying Voice for Advertising,'" commented Steve Pacheco, President and CEO, American Advertising Federation.

NEW CAMPAIGN REMINDS THE WORLD SAN FRANCISCO IS THE PLACE FOR INNOVATION AND TRAILBLAZING

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Friday, October 20, 2023
Well, SPAC, IPO, Intelligence, Innovation, UCSF, Earthquake, Rincon Hill, San Francisco, Government, Goodby, Silverstein & Partners, Jem (singer), Oracle Park, Organization, Gold, Fire, Multimedia, San Francisco Giants, Uber, The Crossing, Monsters University, Growth, City, Levi Strauss & Co., GS, Gap Inc., APEC, Stanford University, OpenAI, Lucasfilm, Culture, IP, Advance, SF, Lyft, Commerce, Nightclub, Mobile phone, Creative industries, San Francisco Bay Area, Ripple, Ashbury

SAN FRANCISCO, Oct. 20, 2023 /PRNewswire/ -- A consortium of San Francisco business leaders has launched a spirited campaign to remind the world why San Francisco has been, and will always be, one of the greatest cities.

Key Points: 
  • "It All Starts Here" Celebrates San Francisco Businesses, Artists and Innovators
    SAN FRANCISCO, Oct. 20, 2023 /PRNewswire/ -- A consortium of San Francisco business leaders has launched a spirited campaign to remind the world why San Francisco has been, and will always be, one of the greatest cities.
  • All are equally committed to solving the challenges that afflict post-pandemic San Francisco.
  • With this campaign, we're creating a spark so that people say, 'Let's do this together, because San Francisco is an amazing city and 'it all starts here.'"
  • The campaign celebrates all that makes the San Francisco Bay Area extraordinary – highlighting its diverse, homegrown companies, institutions, and IP.

AAF AMERICAN ADVERTISING AWARDS ANNOUNCES ANNUAL CALL FOR ENTRIES

Retrieved on: 
Monday, October 16, 2023
Human, Advertising, Goodby, Silverstein & Partners, American Advertising Federation, Student, AAF, Education, ADDY, Gold, EVP, Partner, Auction, Film industry

WASHINGTON, Oct. 16, 2023 /PRNewswire/ -- The American Advertising Federation (AAF) announced today its Call for Entries for the first tier of its American Advertising Awards.  The American Advertising Awards is the advertising industry's largest and most representative competition, befitting the AAF which is widely recognized as the "unifying voice for advertising." 

Key Points: 
  • WASHINGTON, Oct. 16, 2023 /PRNewswire/ -- The American Advertising Federation (AAF) announced today its Call for Entries for the first tier of its American Advertising Awards.
  • The American Advertising Awards is the advertising industry's largest and most representative competition, befitting the AAF which is widely recognized as the "unifying voice for advertising."
  • Winners of the 2023-24 American Advertising Awards will be announced at the American Advertising Awards National Gala in Salt Lake City on May 31, 2024.
  • Click here to learn more about how to enter the first tier of the 2023-24 American Advertising Awards.

SmashBrand Appoints Jeana Abboud as Chief Operating Officer and Partner

Retrieved on: 
Friday, June 23, 2023
Kroger, Culture, Partner, CPG, GSD, Bain & Company, Duracell, US, Abboud, 7-Eleven, Walmart, Goodby, Silverstein & Partners, GSD&M, FP7, Public key certificate, VMLY&R, Nielsen, Kraft Heinz, G Fuel, Private investigator, Sales, Razorfish

BOISE, Idaho, June 23, 2023 /PRNewswire/ -- SmashBrand, a revolutionary data-driven brand development agency for consumer packaged goods (CPGs), today announced the appointment of Jeana Abboud as its new Chief Operating Officer (COO).

Key Points: 
  • BOISE, Idaho, June 23, 2023 /PRNewswire/ -- SmashBrand, a revolutionary data-driven brand development agency for consumer packaged goods (CPGs), today announced the appointment of Jeana Abboud as its new Chief Operating Officer (COO).
  • Abboud joins SmashBrand after a noteworthy career in operations and client services, most recently serving as an executive management and COO consultant across several emerging and established agencies.
  • "I'm thrilled to join SmashBrand, an agency that is truly revolutionizing the CPG industry with its data-driven approach," said Abboud.
  • Abboud will officially start in her new role as COO and partner at SmashBrand June 2023.

McKinney names Gretchen Walsh president

Retrieved on: 
Thursday, June 8, 2023
Diamond, University of Colorado Boulder, Learning, Goodby, Advertising, Goodby, Silverstein & Partners, University, Partner, Creativity, Political science, Acquisition, Popeyes, McKinney, Texas, The Martin Agency, Growth, FCB, Blue Diamond Growers, Female, Management

DURHAM, N.C., June 8, 2023 /PRNewswire/ -- Creative, media and influencer agency McKinney has promoted its Chief Client Officer Gretchen Walsh to President, effective immediately. Walsh is the first person to hold the position since 2018. As president, she will ensure that McKinney's internal systems and their client-facing offerings are best-in-class including overseeing revenue management, fostering client relationships and developing new relationships, and always looking for opportunities to grow the agency.

Key Points: 
  • DURHAM, N.C., June 8, 2023 /PRNewswire/ -- Creative, media and influencer agency McKinney has promoted its Chief Client Officer Gretchen Walsh to President, effective immediately.
  • "Gretchen has been a key leader at McKinney since I've known her, and a critical partner to our clients for years before I arrived," said Joe Maglio, chief executive officer, McKinney.
  • Gretchen has a unique combination of skills that balances McKinney as a place for both her clients and her coworkers to flourish."
  • "My first hiring manager told me I needed a love of creativity and the desire to manage budgets like they were my own checkbook, and I've carried that with me throughout my career," explains Gretchen Walsh, president, McKinney.

HIGHLIGHTS FROM 2023 AMERICAN ADVERTISING FEDERATION (AAF) ADMERICA NATIONAL CONFERENCE

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Tuesday, June 6, 2023
Legend, Accreditation, Miami Ad School, District 10, Partner, Publicis, Head, Liberty University, NAACP Image Awards, Committee, Goodby, Silverstein & Partners, Digital, NSTF – National Student Travel Foundation, Memory, Chair, Tiffany, Interactivity, Ad Council, Lin, Mercedes (name), Corporation, Student, Growth, Conference, American Advertising Federation, Creativity, DE, Gold, National American Woman Suffrage Association, Compton, Chairperson, Texas State University, Ethics, AAF, Professional, University, Saatchi & Saatchi, COVID, NSAC, 2021 Libertarian National Committee chair special election, Art, Management, Entertainment, Auction, Advertising, Cheetos

Helen Lin, Chief Digital Officer at Publicis Groupe, Named 2023-24 Board Chair; Jack Bamberger, Global Chief Revenue Officer at Captify, Elected Vice Chair

Key Points: 
  • Helen Lin, Chief Digital Officer at Publicis Groupe, Named 2023-24 Board Chair; Jack Bamberger, Global Chief Revenue Officer at Captify, Elected Vice Chair
    WASHINGTON, June 6, 2023 The American Advertising Federation (AAF) hosted its annual ADMERICA National Conference in St. Louis, MO, June 1-June 4.
  • At a National Gala, hosted by EMMY winner and two-time NAACP Image Award recipient Loni Love, winners of this year's American Advertising Awards were announced.
  • Said David Campbell, Chair of the National American Advertising Awards Committee, "Entrants continue to up their game each year.
  • The next ADMERICA conference will take place in Salt Lake City, UT, beginning June 2, 2024.

Bay FC Is Born: National Women’s Soccer League Club Representing the Bay Area Unveils Name and Identity to Unite Northern California

Retrieved on: 
Thursday, June 1, 2023
Sports, Entertainment, Social Media, Family, Consumer, State, Local, General Entertainment, Other Communications, Marketing, Soccer, Women, Communications, Public Policy, Government, San Francisco Bay Area, Golden Gate Bridge, Partnership, 6th Street, Life, Culture, Hope, Multimedia, Athlete, Goodby, Silverstein & Partners, NWSL, GS, Bay, Football, Nightclub, Cassette tape, Whaling, Monterey Bay FC

“Bay FC will be a uniting force, building a culture of belonging and shared pride,” said Aly Wagner, co-founder and co-chair of Bay FC.

Key Points: 
  • “Bay FC will be a uniting force, building a culture of belonging and shared pride,” said Aly Wagner, co-founder and co-chair of Bay FC.
  • “With the right investment, care, and culture, Bay FC will become as strong and dynamic as the incredible community of people it serves.
  • Bay FC will unite the region’s tapestry of different cultures, languages and ideas with shared pride and a sense of belonging,” said Danielle Slaton, co-founder of Bay FC.
  • For more information on Bay FC visit BayFC.com and follow @wearebayfc on social channels for announcements and giveaways all summer long.

CALIFIA FARMS INTRODUCES NEW CAMPAIGN FEATURING SESAME STREET'S COOKIE MONSTER AND ALMOND MILK

Retrieved on: 
Tuesday, April 11, 2023
Calcium, Taste, GS, Milk, Plant, Sesame Street, Health, Cookie Monster, Goodby, Silverstein & Partners, Calafia, Sesame Workshop

LOS ANGELES, April 11, 2023 /PRNewswire/ -- Califia Farms, a leading, premium plant-based beverage brand, today announced the launch of a national campaign featuring Sesame Street's Cookie Monster, with the beloved character learning about a new and delicious snack: cereal and almond milk. The collaboration with Sesame Workshop, the nonprofit behind Sesame Street, marks the first for Sesame Workshop with a plant-based milk brand and includes a donation to help support the educational organization's programming, educational content and on-the-ground efforts that enrich the lives of kids.

Key Points: 
  • LOS ANGELES, April 11, 2023 /PRNewswire/ -- Califia Farms , a leading, premium plant-based beverage brand, today announced the launch of a national campaign featuring Sesame Street's Cookie Monster, with the beloved character learning about a new and delicious snack: cereal and almond milk.
  • It contains 0 grams of sugar, 35 calories per 8-ounce serving and is an excellent source of calcium.
  • We're excited to team up with Cookie Monster as Califia Farms shows people how our Unsweetened Almondmilk can help take cereal from 'yum' to 'yumyumyum' through this new campaign."
  • It encourages consumers to join the iconic Cookie Monster, who sees that having cereal with almond milk can be "irresistibly good."