Superdry plc: DIS-Disposal
The Agreement means Cowell will own and use the Superdry brand in key APAC markets, starting with its home market of South Korea and extending to others including China, with Superdry and Cowell working together to develop products relevant for those markets.
- The Agreement means Cowell will own and use the Superdry brand in key APAC markets, starting with its home market of South Korea and extending to others including China, with Superdry and Cowell working together to develop products relevant for those markets.
- Superdry will provide certain support and know-how relating to the Superdry brand to Cowell during the first two years following completion of the Sale.
- In addition, the Agreement includes provisions granting Superdry a perpetual, irrevocable, and sub-licensable licence to enable Superdry to continue manufacturing (or engaging third parties to manufacture) goods in the APAC region.
- The Agreement contemplates the intention of Superdry and Cowell to enter into an ancillary arrangement under which Superdry may purchase, and Cowell may supply, certain finished products.