Attribution

Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era

Retrieved on: 
Wednesday, May 8, 2019
Economy, Marketing, Microeconomics, Data protection, Europe, General Data Protection Regulation, Information privacy, Privacy law, Attribution, Return on investment

"GDPR and data policies of some platforms shouldn't slow or stop marketers from creating robust attention models and leveraging MTA," said Greg Stuart, CEO of the MMA.

Key Points: 
  • "GDPR and data policies of some platforms shouldn't slow or stop marketers from creating robust attention models and leveraging MTA," said Greg Stuart, CEO of the MMA.
  • When marketers have insight into publishers' data sharing policies, they can begin to better balance their media mixes for increased marketing productivity.
  • To enable MTA analysis and the average +30% ROI gains it typically enables, marketers need an overarching data strategy and access to user-level data.
  • "Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens" is the most recent resource in a comprehensive series developed by the MMA's Marketing Attribution Think Tank (MATT), launched in late 2016 and exclusively for marketers working in the future of attribution.

Alphonso and PlaceIQ Enable Best-of-Breed Location-Enabled TV Planning, Measurement, and Attribution

Retrieved on: 
Tuesday, May 7, 2019
Marketing, Audience measurement, Broadcasting, Market research, Attribution, Television advertisement

Alphonso's attribution is derived from the industry's largest TV viewership data footprint spanning tens of millions of U.S. households, for granular analysis of both national and local TV campaigns.

Key Points: 
  • Alphonso's attribution is derived from the industry's largest TV viewership data footprint spanning tens of millions of U.S. households, for granular analysis of both national and local TV campaigns.
  • Alphonso TV-to-visitation attribution has particularly strong momentum in the automotive category, where brands work with Alphonso to understand the impact of their TV ads ondealership visitation.
  • Alphonso is a TV data and measurement company, and the market leader in providing brands and agencies with real-time TV ad campaign measurement, closed-loop attribution for TV ads, and TV audience extension across digital devices.
  • Its SaaS offering, Alphonso Insights, delivers actionable TV measurement and closed-loop attribution with offline data in real time, to help brandsunderstand the true impact of TV advertising.

iHeartMedia Chairman and CEO Bob Pittman to Launch First Podcast, Divulging The Secrets Behind Some of The Biggest Marketing, Creative and Business Successes

Retrieved on: 
Monday, May 6, 2019
Entertainment, TV and Radio, Other Entertainment, Online, Companies, Business, iHeartMedia, Analytics, Big data, Business intelligence, Six Flags, Robert Pittman, Attribution, WarnerMedia, iHeartRadio

1 commercial podcast publisher globally, today announced the upcoming launch of Chairman and CEO Bob Pittmans first podcast, Math & Magic: Stories From the Frontiers of Marketing, on the iHeartPodcast Network.

Key Points: 
  • 1 commercial podcast publisher globally, today announced the upcoming launch of Chairman and CEO Bob Pittmans first podcast, Math & Magic: Stories From the Frontiers of Marketing, on the iHeartPodcast Network.
  • Bobs interview style will make you feel like youre right there in the room soaking up secrets from some of the biggest innovators and disruptors of our time.
  • In addition, Pittman has served as CEO of Time Warner Enterprises, Six Flags Theme Parks and Century 21 Real Estate.
  • iHeartMedia also leads the audio industry in analytics and attribution technology for its marketing partners, using data from its massive consumer base.

Digital Turbine Partners with Leading Attribution and Analytics Companies

Retrieved on: 
Thursday, May 2, 2019
AppsFlyer, Attribution, Web analytics, URL

Digital Turbine's SingleTap solution streamlines the app install process by enabling app delivery from any mobile ad in just one tap.

Key Points: 
  • Digital Turbine's SingleTap solution streamlines the app install process by enabling app delivery from any mobile ad in just one tap.
  • SingleTap delivers improved conversions for advertisers and creates new revenue streams for our Operator and OEM partners," said Bill Stone, CEO of Digital Turbine.
  • AppsFlyer's technology is found on 98 percent of the world's smartphones, making it the global leader in mobile attribution and marketing analytics.
  • Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels.

Leading CMOs gain $4 for every dollar invested in marketing measurement

Retrieved on: 
Tuesday, April 16, 2019
Marketing, Microeconomics, Market economics), Attribution, Analytics, Marketing activation, Outline of marketing

The study found that marketers with high measurement maturity earn approximately $4 for every dollar they spend on marketing measurement.

Key Points: 
  • The study found that marketers with high measurement maturity earn approximately $4 for every dollar they spend on marketing measurement.
  • In Leader Of The Pack: How Holistic Marketing Measurement Drives Business Success, Forrester explored the state of marketing measurement in a survey of 300 marketing, data and analytics decision-makers at U.S. enterprises across more than 10 industries that have active marketing performance strategies.
  • While all marketing leaders use unified measurement, theyalso more heavily use tools such as mix modeling and advanced digital attribution.
  • Marketing measurement leaders do a better job focusing on optimizing and getting the most out of their campaigns.

AirPR Acquires Content Amplification and Analytics Company; Changes Corporate Name to “Onclusive”

Retrieved on: 
Tuesday, April 9, 2019
Technology, Data management, Communications, Marketing, Articles, Business, Economy, Business intelligence, Analytics, Big data, Attribution, Audience measurement, Brand management, Content marketing

AirPR also announced today that it has changed its company name to Onclusive.

Key Points: 
  • AirPR also announced today that it has changed its company name to Onclusive.
  • These insights perfectly complement the existing Onclusive metrics of Power of Voice which measures the overall quality of content, and PR Attribution which connects content to actual business outcomes, for the first time.
  • Onclusive customers can now measure content effectiveness across the entire consumer journey - from awareness and consideration, to purchase and revenue.
  • Once a brand has identified its most valuable earned media content using Onclusive data and analytics, the system can automatically deliver this content to more of its intended audience using digital media amplification.

Attribution Named High Performer in G2 Crowd Grid® Report Second Consecutive Time

Retrieved on: 
Tuesday, April 9, 2019
G2 crowd, Business economics, Market economics), Microeconomics, G2, Attribution, Marketing

SAN FRANCISCO, April 09, 2019 /PRNewswire-PRWeb/ -- Attribution , an advanced multi-touch attribution company, today announced their leadership position within the Spring 2019 Grid report for attribution software by G2 Crowd, the world's leading business solutions review website.

Key Points: 
  • SAN FRANCISCO, April 09, 2019 /PRNewswire-PRWeb/ -- Attribution , an advanced multi-touch attribution company, today announced their leadership position within the Spring 2019 Grid report for attribution software by G2 Crowd, the world's leading business solutions review website.
  • "We set out to empower marketers to deliver business outcomes by creating the best multi-touch attribution solution," said Ryan Koonce, CEO of Attribution.
  • "To be recognized by real users as a G2 Crowd Grid High Performer for the second consecutive quarter is an honor and a clear indication that our product innovation and customer focus are solving problems and delivering value for marketers."
  • "Rankings on G2 Crowd reports are based on data provided to us by real users," said G2 Crowd CEO Godard Abel.

TEGNA Selects Alphonso For TV Attribution For Local Advertisers

Retrieved on: 
Thursday, April 4, 2019
Marketing, Online advertising, Attribution, Targeted advertising

MOUNTAIN VIEW, Calif., April 4, 2019 /PRNewswire/ --TV data company Alphonso today announced that TEGNA has selected Alphonso Local to enable TEGNA's local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns.

Key Points: 
  • MOUNTAIN VIEW, Calif., April 4, 2019 /PRNewswire/ --TV data company Alphonso today announced that TEGNA has selected Alphonso Local to enable TEGNA's local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns.
  • With Alphonso Local, TEGNA can effectively measure local linear TV campaigns connecting audiences to online and offline business results, such as website visits and conversions, and visits to a specific brick-and-mortar location.
  • Alphonso Local is a suite of TV ad analytics, attribution and audience extension software and services for local broadcasters and station groups.
  • It consists of three core offerings: closed-loop attribution, for rapid reporting on online and offline sales and visitation lift resulting from local TV ads; local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices; and local TV ad insights for data-driven media planning and competitive analysis.

Multi-touch Marketing Attribution Software: Worldwide Market to Reach $1.63 Billion by 2023, Covering In-depth Competitive Analysis on Key Players

Retrieved on: 
Wednesday, March 20, 2019
Marketing, Business economics, Market economics), Attribution, Marketing communications, Outline of marketing

The multi-touch marketing attribution software market's major growth factors are rising number of marketing channels to reach end customers and increasing focus of enterprises to optimize marketing spend.

Key Points: 
  • The multi-touch marketing attribution software market's major growth factors are rising number of marketing channels to reach end customers and increasing focus of enterprises to optimize marketing spend.
  • However, inconsistent historical data formats and constantly changing regulatory environment across the world may hinder the growth of the multi-touch marketing attribution software adoption.
  • The study includes an in-depth competitive analysis of these key players in the multi-touch marketing attribution software market, with their company profiles, recent developments, and key market strategies.
  • Marketers use the multi-touch marketing attribution solution for measuring the effectiveness of their marketing campaigns.

The global multi-touch marketing attribution software market size is expected to grow from USD 816.2 million in 2018 to USD 1,634.3 million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.9%

Retrieved on: 
Monday, March 18, 2019
Marketing, Microeconomics, Market economics), Brand management, Customer experience, Attribution, Touchpoint

The global multi-touch marketing attribution software market size is expected to grow from USD 816.2 million in 2018 to USD 1,634.3 million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period.

Key Points: 
  • The global multi-touch marketing attribution software market size is expected to grow from USD 816.2 million in 2018 to USD 1,634.3 million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period.
  • The multi-touch marketing attribution software market's major growth factors are rising number of marketing channels to reach end customers and increasing focus of enterprises to optimize marketing spend.
  • However, inconsistent historical data formats and constantly changing regulatory environment across the world may hinder the growth of the multi-touch marketing attribution software adoption.
  • Marketers use the multi-touch marketing attribution solution for measuring the effectiveness of their marketing campaigns.Multi-touch marketing attribution enables marketers to gain a comprehensive understanding of the customer journey across touchpoints.