Attribution

Attribution Named a High Performer in Grid® Report for Third Consecutive Time by Real Users on G2 Crowd

Retrieved on: 
Thursday, June 27, 2019
Attribution, Business economics, Market economics), Microeconomics

"Being named a G2 Crowd Grid High Performer three times in a row by real users is a true honor," said Ryan Koonce, CEO of Attribution.

Key Points: 
  • "Being named a G2 Crowd Grid High Performer three times in a row by real users is a true honor," said Ryan Koonce, CEO of Attribution.
  • "Providing a product that marketers love and making it easy to do business with us is our top priority, so we're humbled by the vote of confidence from our customers."
  • Attribution's extensive network of pre-built integrations to advertising and marketing technology platforms makes it easy to setup Attribution and start optimizing marketing spend.
  • Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI.

Kasasa Expands Audience Measurement and Reporting Capabilities with Acxiom

Retrieved on: 
Wednesday, June 26, 2019
Data management, Banking, Technology, Professional services, Marketing, Communications, Search engine marketing, Finance, Economy, Articles, Data, E-commerce, Data collection, Omnichannel, Acxiom, Business intelligence, Kasasa, Ltd., Attribution, Kasasa, Analytics

To further enhance its omnichannel measurement and attribution, Kasasa will use Acxioms Unified Data Layer analytics solution, a fully managed service that integrates data from disparate offline and digital sources, creating a complete, omnichannel customer view and enabling omnichannel analytics and measurement in a privacy-conscious manner.

Key Points: 
  • To further enhance its omnichannel measurement and attribution, Kasasa will use Acxioms Unified Data Layer analytics solution, a fully managed service that integrates data from disparate offline and digital sources, creating a complete, omnichannel customer view and enabling omnichannel analytics and measurement in a privacy-conscious manner.
  • Kasasa will also use Acxioms Audience Data and Identity Management Solutions to identify prospective and priority audiences based on individual bank branch locations and, in conjunction with its enhanced omnichannel measurement and attribution, optimize their marketing campaigns and spend to attract customers across all channels.
  • For marketers, it is more important than ever to have a clear understanding of which steps in the customer journey are driving conversion which is why Kasasa places a high degree of importance on omnichannel audience measurement and reporting accuracy, said Keith Brannan, Chief Marketing Officer at Kasasa.
  • Acxiom is a registered trademark of Acxiom LLC.

Revenue Mobile Launches Foot Traffic Attribution Solution

Retrieved on: 
Monday, June 24, 2019
Marketing, Attribution, Media manipulation, Market economics), Online advertising, Advertising

Our foot traffic attribution reporting provides an effective and alternative way to measure online-to-real-world campaign effectiveness.

Key Points: 
  • Our foot traffic attribution reporting provides an effective and alternative way to measure online-to-real-world campaign effectiveness.
  • Not only can marketers track the effectiveness of campaigns that reach audiences visiting their own locations, VISIT Local's foot traffic attribution makes it easy to visualize competitive foot traffic.
  • With the addition of foot traffic attribution, VISIT Local creates a new standard for location-based marketing and foot traffic reporting.
  • Foot traffic attribution reporting simplifies the process of understanding the increase in foot traffic as a result of the campaigns.

Quantzig’s Webinar on the Importance of Marketing Mix Modeling and Multi-Touch Attribution in Today’s Digital World

Retrieved on: 
Thursday, June 13, 2019
Communications, Marketing, Marketing, Business, Economy, Business intelligence, Formal sciences, Marketing performance measurement, Analytics, Big data, Attribution, Return on marketing investment, Digital marketing

This webinar will also shed light on the challenges faced by organizations in leveraging advanced analytics to quantify marketing effectiveness through the use of MMM and MTA models.

Key Points: 
  • This webinar will also shed light on the challenges faced by organizations in leveraging advanced analytics to quantify marketing effectiveness through the use of MMM and MTA models.
  • View the full release here: https://www.businesswire.com/news/home/20190613005451/en/
    Role of Multitouch Attribution and Marketing Mix Models in Driving Digital Transformations (Graphic: Business Wire)
    Though the marketing strategies adopted by businesses have changed drastically over the past decade, businesses still face challenges in analyzing the effectiveness of their marketing spend.
  • The complexities associated with spend management further curtail their ability to gauge the impact of marketing channels at every stage of the customer journeys.
  • His expertise in conceptualizing and building advanced marketing ROI models, digital marketing analytics roadmaps, and pricing analytics models have helped several companies to improve their bottom-line.

Pernix Launches Attribution Application Solution to Bring Full Transparency to Performance Marketing Programs

Retrieved on: 
Monday, June 3, 2019
Technology, Data management, Software, Professional services, Other Professional Services, Communications, Marketing, Marketing, Business economics, Market economics), Online advertising, Digital marketing, Attribution, Technology, Data management, Software, Professional services, Other Professional Services, Communications, Marketing, Marketing, Business economics, Market economics), Online advertising, Digital marketing, Attribution

Pernix , a digital marketing attribution application solution that guarantees advertisers complete control over performance marketing attribution logic, launched today.

Key Points: 
  • Pernix , a digital marketing attribution application solution that guarantees advertisers complete control over performance marketing attribution logic, launched today.
  • Pernix disrupts misaligned attribution models and tracking to enable a more efficient allocation of marketing dollars into the partnership and affiliate channels.
  • Pernix amplifies the true value of the industry by finding the real return on investment in partnership and affiliate programs.
  • Pernix is a digital marketing attribution application solution empowering advertisers with the disruptive technology they need to ensure full alignment on goals, investments, performance and reporting.

Ovative Group on the Creation of Enterprise Marketing Return

Retrieved on: 
Monday, May 20, 2019
Marketing, Market economics), Microeconomics, Attribution

MINNEAPOLIS, May 20, 2019 /PRNewswire/ --Ovative Group, a fast-growing digital media and measurement firm, announces the creation of Enterprise Marketing Return (EMR), a new metric and mindset committed to transforming the measure of marketing success.

Key Points: 
  • MINNEAPOLIS, May 20, 2019 /PRNewswire/ --Ovative Group, a fast-growing digital media and measurement firm, announces the creation of Enterprise Marketing Return (EMR), a new metric and mindset committed to transforming the measure of marketing success.
  • "Metrics like Return on Ad Spend and last-click attribution only tell one piece of the story," said CEO Dale Nitschke.
  • "We are challenging brands to look beyond those metrics to understand and maximize the return of their marketing investments -- and supporting them on that journey."
  • At Ovative Group, we bring strategy, measurement, and media together under one roof to enable an enterprise approach to marketing that increases our clients' profitable revenue, strengthens their customer base and creates a competitive advantage.

Ovative Group on the Creation of Enterprise Marketing Return

Retrieved on: 
Saturday, May 18, 2019
Marketing, Market economics), Microeconomics, Attribution

MINNEAPOLIS, May 17, 2019 /PRNewswire/ --Ovative Group, a fast-growing digital media and measurement firm, announces the creation of Enterprise Marketing Return (EMR), a new metric and mindset committed to transforming the measure of marketing success.

Key Points: 
  • MINNEAPOLIS, May 17, 2019 /PRNewswire/ --Ovative Group, a fast-growing digital media and measurement firm, announces the creation of Enterprise Marketing Return (EMR), a new metric and mindset committed to transforming the measure of marketing success.
  • "Metrics like Return on Ad Spend and last-click attribution only tell one piece of the story," said CEO Dale Nitschke.
  • "We are challenging brands to look beyond those metrics to understand and maximize the return of their marketing investments -- and supporting them on that journey."
  • At Ovative Group, we bring strategy, measurement, and media together under one roof to enable an enterprise approach to marketing that increases our clients' profitable revenue, strengthens their customer base and creates a competitive advantage.

What is your Marketing ROI: Understanding Real Impact to Grow Revenue

Retrieved on: 
Wednesday, May 15, 2019
Marketing, Economy, Marketing performance measurement, Microeconomics, Audience measurement, Digital marketing, E-commerce, Marketing effectiveness, Attribution, Click-through rate, Conversion marketing, Return on investment

With Real Impact, they can attribute the ROI of marketing spend to key business metrics such as revenue per user, conversion, retention, stickiness, recency and frequency.

Key Points: 
  • With Real Impact, they can attribute the ROI of marketing spend to key business metrics such as revenue per user, conversion, retention, stickiness, recency and frequency.
  • Growth and retention teams measure the impact of individual campaigns with metrics such as conversion, click-through and open rates.
  • The Real Impact dashboard was created to solve this problem using an attribution model that collects data at a granular level yet gives a big picture view of marketing effectiveness.
  • Real Impact helps accomplish this with a powerful measurement platform so teams can directly measure the ROI generated by each dollar spent on marketing.

What is your Marketing ROI: Understanding Real Impact to Grow Revenue

Retrieved on: 
Wednesday, May 15, 2019
Marketing, Economy, Marketing performance measurement, Microeconomics, Audience measurement, Digital marketing, E-commerce, Marketing effectiveness, Attribution, Click-through rate, Conversion marketing, Return on investment

With Real Impact, they can attribute the ROI of marketing spend to key business metrics such as revenue per user, conversion, retention, stickiness, recency and frequency.

Key Points: 
  • With Real Impact, they can attribute the ROI of marketing spend to key business metrics such as revenue per user, conversion, retention, stickiness, recency and frequency.
  • Growth and retention teams measure the impact of individual campaigns with metrics such as conversion, click-through and open rates.
  • The Real Impact dashboard was created to solve this problem using an attribution model that collects data at a granular level yet gives a big picture view of marketing effectiveness.
  • Real Impact helps accomplish this with a powerful measurement platform so teams can directly measure the ROI generated by each dollar spent on marketing.

Attribution Announces Attribution on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace

Retrieved on: 
Wednesday, May 8, 2019
Marketing, salesforce.com, Business, Market economics), Attribution, Product marketing, Engagio

SAN FRANCISCO, May 8, 2019 /PRNewswire-PRWeb/ --Attribution, an advanced multi-touch attribution company, today announced it has launched Attribution on Salesforce AppExchange, enabling Salesforce customers with an easy pathway to transition their marketing attribution model from single to multi-touch.

Key Points: 
  • SAN FRANCISCO, May 8, 2019 /PRNewswire-PRWeb/ --Attribution, an advanced multi-touch attribution company, today announced it has launched Attribution on Salesforce AppExchange, enabling Salesforce customers with an easy pathway to transition their marketing attribution model from single to multi-touch.
  • Attribution uses a patent-pending multi-touch attribution and machine learning to quickly cull through any online and offline marketing channel, providing marketers with authoritative and timely insight on which touches are working and which ones are not.
  • By automatically connecting lead, opportunity, and campaign information created in Salesforce to Attribution, marketers get a single source of ROI truth across each lead and opportunity stage of the Salesforce funnel to closed-won, enabling marketers to make data-driven decisions with confidence on which programs they should spend more on and which ones they should stop.
  • Built on the Salesforce Platform, Attribution is currently available on AppExchange.