Attribution

Nearly 40% of marketers lack insight into the effectiveness of their efforts

Retrieved on: 
Thursday, November 7, 2019
Marketing, Business economics, Market economics), Brand management, Customer experience, Touchpoint, Attribution, Digital marketing, Online advertising

To better understand common pain points among marketers and how attribution impacts business decisions, CallRail surveyed 300 marketers, including 75 marketers who work in agencies serving multiple clients.

Key Points: 
  • To better understand common pain points among marketers and how attribution impacts business decisions, CallRail surveyed 300 marketers, including 75 marketers who work in agencies serving multiple clients.
  • Both surveys shed light on what marketers need to do to meet consumer expectations and where they currently stack up.
  • The data found that 76% of marketers have configured attribution for online form submissions and 71% support email attribution.
  • Without marketing attribution in place across all of these touchpoints, marketers lack clear insight into what's working and what's not.

Targetspot Partners with Cuebiq to Measure Digital Audio Effectiveness

Retrieved on: 
Wednesday, November 6, 2019
Marketing, Data management, Advertising, Communications, Technology, Audio, Video, Digital audio, Attribution, Targetspot, Cuebiq

Targetspot, the worlds leading digital audio solutions platform, today announced its new partnership with Cuebiq, the leading location intelligence and measurement company, to bring new offline attribution capabilities to digital audio.

Key Points: 
  • Targetspot, the worlds leading digital audio solutions platform, today announced its new partnership with Cuebiq, the leading location intelligence and measurement company, to bring new offline attribution capabilities to digital audio.
  • At Targetspot, we are always seeking new ways to prove the value of digital audio in all its forms.
  • Thanks to mobile technology, digital audio can now be more accurately measured, akin to other ad mediums like digital, OOH and TV advertising, to help marketers see if, how, and when their digital audio campaign drove consumers to store, said Antonio Tomarchio, CEO, Cuebiq.
  • Targetspot, a division of Audio Valley, is the worlds leading digital audio platform.

Company Profile for C3 Metrics

Retrieved on: 
Monday, October 28, 2019
Marketing, Data management, Advertising, Communications, Technology, Search engine marketing, Software, Marketing, Market economics), Business economics, Communication design, Attribution, Advertising

C3 Metrics is a global leader in cross-channel advertising attribution measurement & accountability.

Key Points: 
  • C3 Metrics is a global leader in cross-channel advertising attribution measurement & accountability.
  • Built by marketers and supported by their real-world insights, C3 Metrics award-winning Attribution Data Cloud provides independent measurement across all TV + digital advertising channels to deliver the greatest impact for the next advertising dollar spent.
  • On average, companies using C3 Metrics report +44% increases in return on advertising dollar investment (ROI).
  • C3 Metrics can be reached at contact(at)c3metrics.com or by visiting https://c3metrics.com .

C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement

Retrieved on: 
Monday, October 28, 2019
Advertising, Communications, Technology, Other Technology, Mobile, Wireless, Internet, Online advertising, Accreditation, Mass media, Media Rating Council, Business, Articles, Viewable Impression, Impression, Attribution, Certified Public Accountant, Accuracy and precision, MRC, C3 Metrics

C3 Metrics today announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics.

Key Points: 
  • C3 Metrics today announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics.
  • To earn MRC accreditation, C3 Metrics successfully completed an audit by independent CPAs engaged by the MRC of the technologies, systems, and processes that contribute to its viewability measurement of display ads, and was determined to be compliant with MRCs Minimum Standards for Media Ratings Research, as well as the MRCs Viewable Impression Measurement Standards and other relevant industry measurement guidelines.
  • Viewability is the critical component for accurate attribution, said Jeff Greenfield, Co-Founder and Chief Attribution Officer at C3 Metrics.
  • C3 Metrics is in full alignment and support with these criteria and I'm proud of the team that has worked with MRC and its independent CPAs to receive this accreditation.

Nucleus Vision Unveils an Unconventional Retail Attribution Mechanism

Retrieved on: 
Monday, October 28, 2019
Digital marketing, Marketing, Articles, Online to offline, Internet of things, Attribution, Multichannel marketing, Technology

HYDERABAD, India, Oct. 28, 2019 /PRNewswire/ -- Nucleus Vision, an IoT-based retail technology company, gets a patent (10334426) for its online-to-offline (O2O) attribution mechanism that gives complete visibility of customer journey across channels.

Key Points: 
  • HYDERABAD, India, Oct. 28, 2019 /PRNewswire/ -- Nucleus Vision, an IoT-based retail technology company, gets a patent (10334426) for its online-to-offline (O2O) attribution mechanism that gives complete visibility of customer journey across channels.
  • The goal is to help retailers optimize their campaigns and push leads further down the funnel through this mechanism.
  • "Unlike the existing solutions, the Nucleus Vision solution is a unique blend of customer identification using in-store IoT, device matching mechanism and online attribution.
  • The new attribution mechanism will help retailers tremendously increase personalization in physical stores by providing deeper insights into the customers.

Nucleus Vision Unveils an Unconventional Retail Attribution Mechanism

Retrieved on: 
Monday, October 28, 2019
Digital marketing, Marketing, Articles, Online to offline, Internet of things, Attribution, Multichannel marketing, Technology

HYDERABAD, India, Oct. 28, 2019 /PRNewswire/ -- Nucleus Vision, an IoT-based retail technology company, gets a patent (10334426) for its online-to-offline (O2O) attribution mechanism that gives complete visibility of customer journey across channels.

Key Points: 
  • HYDERABAD, India, Oct. 28, 2019 /PRNewswire/ -- Nucleus Vision, an IoT-based retail technology company, gets a patent (10334426) for its online-to-offline (O2O) attribution mechanism that gives complete visibility of customer journey across channels.
  • The goal is to help retailers optimize their campaigns and push leads further down the funnel through this mechanism.
  • "Unlike the existing solutions, the Nucleus Vision solution is a unique blend of customer identification using in-store IoT, device matching mechanism and online attribution.
  • The new attribution mechanism will help retailers tremendously increase personalization in physical stores by providing deeper insights into the customers.

Experian voted as top media planning and attribution provider in Adweek's inaugural Readers' Choice: Best of Tech Awards

Retrieved on: 
Tuesday, October 22, 2019
Magazines, Information technology, Marketing, Credit scoring, Experian, Market research, TRW Inc., Attribution, Adweek

COSTA MESA, Calif., Oct. 22, 2019 /PRNewswire/ --Adweek's readers voted Experian as the top advertising and marketing technology provider for media planning and attribution.

Key Points: 
  • COSTA MESA, Calif., Oct. 22, 2019 /PRNewswire/ --Adweek's readers voted Experian as the top advertising and marketing technology provider for media planning and attribution.
  • The recognition was part of Adweek's inaugural Readers' Choice: Best of Tech awards, which asked readers to vote on solutions providers across 24 advertising and marketing technology categories.
  • Experian offers a host of media planning, measurement and response attribution solutions that allow marketers to gain data-driven insights into their marketing performance.
  • In addition, Experian offers solutions designed for specific industries, such as OmniImpact for Automotive and OmniImpact for Financial Services.

Multi Touch Attribution Modeling Helps a Smart Wearables Company to Quantify Media Spend Based on ROAS - Request Free Proposal for Deeper Insights

Retrieved on: 
Tuesday, October 1, 2019
Professional services, Consulting, Business intelligence, Articles, Economy, Business, Formal sciences, Big data, Analytics, Attribution

View the full release here: https://www.businesswire.com/news/home/20191001005543/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20191001005543/en/
    Our multi touch attribution modeling solutions leverage Hidden Markov and Nave Bayes models to help you figure out which marketing channel should be credited with the conversion.
  • The client- a leading smart wearables manufacturer based out of Germany was looking to leverage multi touch attribution to analyze media spend by channels and understand the impact of a new product launch.
  • Talk to our analytics experts to gain in-depth insights into our multi touch attribution capabilities.
  • Quantzig's multi touch attribution modeling solutions offered predictive insights on:
    Our advanced marketing analytics solutions help businesses to analyze marketing performance and distribute funds more efficiently to drive MROI.

Sendoso Named Leader Across Multiple Categories on G2's Fall 2019 Grid Reports

Retrieved on: 
Tuesday, October 1, 2019
G2 crowd, G2, Attribution

SAN FRANCISCO, October 01, 2019 /PRNewswire-PRWeb/ -- Sendoso , the leading Sending Platform (SP) for sending anything, today announced that G2, the leading business solutions review website, named Sendoso as a leader in Account-Based Execution , Direct Mail Automation , and Promotional Product Management on G2, formerly G2 Crowd, "Fall 2019 Momentum Grid Reports."

Key Points: 
  • SAN FRANCISCO, October 01, 2019 /PRNewswire-PRWeb/ -- Sendoso , the leading Sending Platform (SP) for sending anything, today announced that G2, the leading business solutions review website, named Sendoso as a leader in Account-Based Execution , Direct Mail Automation , and Promotional Product Management on G2, formerly G2 Crowd, "Fall 2019 Momentum Grid Reports."
  • Sendoso was built to solve a universal dilemma: Consumers and companies, alike, are drowning in digital noise.
  • "We are honored that our customers have ranked us a leader in these categories," said Kris Rudeecap, CEO and co-founder of Sendoso.
  • Sendoso allows revenue teams to execute online and offline outreach campaigns, measure offline attribution, and engage people in meaningful ways.

Kochava and Cuebiq Partner to Measure the Impact of OOH Advertising in Driving App Downloads

Retrieved on: 
Monday, September 30, 2019
Attribution, Dwell

Now, Kochava and Cuebiq are partnering to make Cuebiq's vast dataset and ability to measure dwell time available to the industry-leading Kochava mobile attribution engine.

Key Points: 
  • Now, Kochava and Cuebiq are partnering to make Cuebiq's vast dataset and ability to measure dwell time available to the industry-leading Kochava mobile attribution engine.
  • This partnership provides marketer insight into which audience segments encountered a specific OOH campaign with great precision.
  • The result is industry leading attribution combined with precision location and dwell time data so that the effectiveness of OOH campaigns in driving app downloads can be measured just like digital campaigns.
  • Kochava's mobile attribution analytic tracking enables marketers to measure and analyze user behavior, target high-value users, and re-engage them on connected devices.