Attribution

VideoAmp Acquires Cross-Channel Attribution Platform Conversion Logic

Retrieved on: 
Wednesday, March 18, 2020
Technology, Data management, Other Technology, Attribution, Logic, Conversion

The acquisition will accelerate VideoAmp's mission to optimize brand marketing to business outcomes by adding Conversion Logic's attribution capabilities and expertise.

Key Points: 
  • The acquisition will accelerate VideoAmp's mission to optimize brand marketing to business outcomes by adding Conversion Logic's attribution capabilities and expertise.
  • Alongside the acquisition of Conversion Logics attribution technology, VideoAmp has appointed JP Pereira, former Chief Client Officer at Conversion Logic, as SVP of Marketing Science.
  • Existing Conversion Logic clients will be able to leverage the VideoAmp platform, and we look forward to delivering a unified approach to attribution through the integration of assets into our platform, said JP Pereira, SVP, Marketing Science at VideoAmp.
  • We are very excited to integrate Conversion Logic into VideoAmp to further extend our capabilities in multi-touch attribution and scenario planning.

Simpli.fi Launches Online Attribution for OTT/CTV Advertising

Retrieved on: 
Tuesday, March 17, 2020
Marketing, Media manipulation, Digital marketing, Attribution, Advertising, CTV Television Network, Online advertising

Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions.

Key Points: 
  • Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions.
  • Building on Simpli.fi's leading OTT/CTV attribution capabilities, online attribution joins Simpli.fi's existing online-to-offline foot traffic functionality.
  • "The power of our combined attribution offering of both online and physical in-store attribution gives advertisers an unprecedented understanding of how well their OTV/CTV advertising campaigns are performing," said Frost Prioleau, CEO and Co-founder of Simpli.fi.
  • Simpli.fi is the leader in programmatic advertising built for the precision and scale of addressable, mobile, and OTT/CTV advertising.

Quantzig’s Attribution Modelling Solutions Help Identify the Ideal Marketing Mix for an Alcoholic Beverages Manufacturing Brand | Get in Touch to Learn How it Resulted in Better Conversions

Retrieved on: 
Friday, February 28, 2020
Technology, Retail, Data management, Wine & Spirits, Attribution, Market economics), Microeconomics, Marketing, Brand, Customer relationship management

Multi touch attribution modeling revolves around the use of data analysis models to determine the value of every marketing channel.

Key Points: 
  • Multi touch attribution modeling revolves around the use of data analysis models to determine the value of every marketing channel.
  • The use of a customized, multi touch attribution model can help alcoholic beverages manufacturing businesses to gauge the efficiency of marketing channels and devise the best marketing mix.
  • Wondering how to implement multi touch attribution modeling, Request FREE demo to understand how multi touch attribution modeling can help your brand
    The Solution Offered: The multi touch attribution modeling solution provided by Quantzig enabled the alcoholic beverage manufacturing brand to analyze the true value of marketing investments.
  • In addition, the deployed multi touch attribution model also enabled the brand to identify the ideal marketing mix with the highest returns on investments.

TVSquared Releases Pan-European TV Advertising Performance Analysis

Retrieved on: 
Thursday, February 20, 2020
Marketing, Data management, Advertising, Entertainment, Communications, Technology, TV and Radio, Articles, Business intelligence, Economy, Formal sciences, Analytics, Big data, Attribution

TVSquared , the global leader in TV attribution, today released the findings of its pan-European TV advertising performance analysis .

Key Points: 
  • TVSquared , the global leader in TV attribution, today released the findings of its pan-European TV advertising performance analysis .
  • To identify TV performance trends for the continent, TVSquared analyzed response, cost and audience data from advertisers across verticals, including automotive, direct-to-consumer (DTC), travel and non-profit.
  • TVSquared is the largest global enterprise platform for cross-screen, multi-touch attribution across all forms of linear and digital TV content.
  • TVSquareds always-on analytics platform empowers brands, agencies, networks and publishers to quantify TVs impact, tie TV to business outcomes and optimize ad performance across TV everywhere.

SproutLoud Announces First End-to-End Call Tracking Attribution Software for Distributed Marketing

Retrieved on: 
Friday, January 31, 2020
Articles, Technology, Marketing, Artificial intelligence, Computational neuroscience, Cybernetics, Provisioning, Attribution

"While this technology has been available at the enterprise level, it hasn't been available in a distributed marketing environment until now," said SproutLoud President Gary Ritkes .

Key Points: 
  • "While this technology has been available at the enterprise level, it hasn't been available in a distributed marketing environment until now," said SproutLoud President Gary Ritkes .
  • SproutLoud is the first and only Distributed Marketing software on the market that has solved for that."
  • In addition, SproutLoud has built theChannel Marketing industry's first rules-engine to manage call tracking provisioning and reporting marketing attribution in granular detail, including media spend, in-market dates and response events across channel partner networks.
  • Using AI, SproutLoud software automatically scores calls using a trained AI model to provide a deeper level of attribution and sentiment analysis.

AppsFlyer Raises $210 Million, Positioning Attribution at the Core of the Marketing Tech Stack

Retrieved on: 
Tuesday, January 21, 2020
Technology, Finance, Security, Marketing, Advertising, Communications, Professional services, Software, Data management, AppsFlyer, Articles, Economy, Attribution, Analytics, Business, AppsFlyer, General Atlantic

Attribution is becoming the core of the marketing tech stack, and AppsFlyer has established itself as a leader in this fast-growing category.

Key Points: 
  • Attribution is becoming the core of the marketing tech stack, and AppsFlyer has established itself as a leader in this fast-growing category.
  • AppsFlyers scale enables it to provide accurate attribution data and ad-fraud protection, saving millions for advertisers.
  • Since the previous round, AppsFlyer has grown its team 4X to 850 employees throughout 18 global offices.
  • AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions.

PlaceIQ and FourthWall Media® Partner to Connect TV Advertising with In-Store Visits

Retrieved on: 
Tuesday, December 10, 2019
Marketing, Communication design, Market economics), Microeconomics, Advertising, Product marketing, Attribution

"Reveal provides marketers with unparalleled insights into custom audience viewing behavior including exposure to ad campaigns," says Tim Peters, CEO of FourthWall Media.

Key Points: 
  • "Reveal provides marketers with unparalleled insights into custom audience viewing behavior including exposure to ad campaigns," says Tim Peters, CEO of FourthWall Media.
  • "By partnering with PlaceIQ, we can draw a clear connection between advertising exposures on TV to store traffic among retailers, restaurants, auto dealers, and others.
  • Today, marketers strive to connect their campaigns and business outcomes to determine attribution and ROI for their advertising spending.
  • "We're excited to partner with FourthWall Media because we believe that TV is experiencing a data-driven 'renaissance'," said Manik Khanna, VP of Business Development at PlaceIQ.

Attribution Modeling Helps a Spirits and Wine Manufacturing Company to Identify the Optimal Marketing Mix to Drive Conversions | Quantzig

Retrieved on: 
Monday, December 9, 2019
Marketing, Communications, Attribution, Product marketing, Multichannel marketing

This case study offers comprehensive insights into how businesses in the food and beverage marketplace can enhance conversions and marketing efficiency across channels to drive ROI.

Key Points: 
  • This case study offers comprehensive insights into how businesses in the food and beverage marketplace can enhance conversions and marketing efficiency across channels to drive ROI.
  • View the full release here: https://www.businesswire.com/news/home/20191209005470/en/
    With the help of attribution modeling the wine and spirits manufacturer wanted to:
    Are you facing difficulties in keeping up with the rapidly evolving marketing models in the food and beverage industry?
  • We help businesses identify the optimal marketing mix to drive conversion and improve MROI.
  • The multi touch attribution modeling engagement helped the wine and spirits manufacturer to:
    Wondering how your business can benefit from our attribution modeling solutions?

Digital Remedy's New Flip OTT Advertising Platform Offers First ROAS Tracking for Digital TV Advertising

Retrieved on: 
Tuesday, November 19, 2019
Marketing, Online advertising, Advertising, Market segmentation, Targeted advertising, Attribution

Digital Remedy built the Flip platform to help brand marketers, agencies, and ad buyers accurately measure OTT campaign effectiveness and CPA against KPIs for the fast-growing streaming TV industry.

Key Points: 
  • Digital Remedy built the Flip platform to help brand marketers, agencies, and ad buyers accurately measure OTT campaign effectiveness and CPA against KPIs for the fast-growing streaming TV industry.
  • "OTT adoption is skyrocketing, and marketers are eager to get in front of those millions of viewers," said Digital Remedy CEO Mike Seiman.
  • Flip can trace every ad impression to a store visit, app install or online purchase, giving marketers accurate ROAS tracking.
  • Flip is just part of Digital Remedy's OTT offering that helps digital ad buyers optimize targeting, tracking, and campaign management across multiple platforms and devices increasing ROI and enhanced ROAS with detailed attribution.

LeadsRx And iHeartMedia’s New Automotive Attribution Study Highlights How the Automotive Industry Can Drive More Shoppers to Businesses

Retrieved on: 
Tuesday, November 19, 2019
Data management, Publishing, Mobile Entertainment, Technology, Marketing, Advertising, Communications, Other Automotive, General Health, TV and Radio, Music, Automotive, Software, Entertainment, Health, Articles, Economy, Marketing, Analytics, Big data, Business intelligence, Attribution, Digital marketing, LeadsRx, iHeartMedia

Marketing attribution software company LeadsRx and iHeartMedia today released the findings from their new marketing attribution study focused on automotive radio advertising.

Key Points: 
  • Marketing attribution software company LeadsRx and iHeartMedia today released the findings from their new marketing attribution study focused on automotive radio advertising.
  • The Top 5 Attribution Secrets Discovered From Over 300 Automotive Advertisers workshop at the Automotive Analytics & Attribution Summit on November 19.
  • We are now fully committed to marketing attribution to drive 100 percent of our automotive advertising business.
  • To receive the complete iHeartMedia/LeadsRx marketing attribution study Five Secrets for Automotive Advertisers please visit https://leadsrx.com/automotive-study to download a copy.