Attribution

Wowcher Partners with Branch to Power Mobile Growth and Optimize the User Experience

Retrieved on: 
Thursday, March 11, 2021
Marketing, Advertising, Communication design, Marketing communications, Attribution, eMail

"We are beyond excited to see what this next phase of our relationship brings, which will see Wowcher utilizing all elements of Branch's product portfolio.

Key Points: 
  • "We are beyond excited to see what this next phase of our relationship brings, which will see Wowcher utilizing all elements of Branch's product portfolio.
  • Branch is a deep linking and attribution platform that seamlessly integrates app content into all marketing communications through Branch Everywhere (ads, email, and journeys).
  • Branch will help Wowcher drive better business results and gain better insight into which channels and activities drove those results.
  • The Branch platform is integrated to deliver better user experiences in their main channels of consumer communication, and provide measurement into the results of those messages.

Pandora Adds InMarket to its Preferred Provider List; Will Leverage its Location Conversion Index (LCI) to Measure Advertising-Driven Store Visits

Retrieved on: 
Wednesday, March 3, 2021
Concurrent computing, Mass media, Distributed computing, InMarket, Omnichannel, Attribution, Pandora, La Chaîne Info, Streaming media

AUSTIN, Texas, March 3, 2021 /PRNewswire/ --Pandora, the largest ad-supported audio entertainment streaming service in the U.S.,has entered into a preferred provider agreement for omnichannel attribution with InMarket 's Location Conversion Index (LCI).

Key Points: 
  • AUSTIN, Texas, March 3, 2021 /PRNewswire/ --Pandora, the largest ad-supported audio entertainment streaming service in the U.S.,has entered into a preferred provider agreement for omnichannel attribution with InMarket 's Location Conversion Index (LCI).
  • InMarket is the leader in 360-degree consumer intelligence, real-time activation and attribution for thousands of brands and publishers.
  • LCI is a proprietary, always-on measurement solution that uses offline behavioral data to attribute incremental store visits to marketing campaigns.
  • InMarket holds patents around measurement including those pertaining to the determination of store visit lift through a comparison of exposed versus control users.

Rockerbox announces the launch of their new product feature, Sponsorship Attribution

Retrieved on: 
Friday, February 19, 2021
Celebrity, Internet celebrity, Attribution

NEW YORK, Feb. 19, 2021 /PRNewswire-PRWeb/ -- Sponsorship Attribution enables brands to quickly uncover the ROI of their Podcast and Influencer sponsorships.

Key Points: 
  • NEW YORK, Feb. 19, 2021 /PRNewswire-PRWeb/ -- Sponsorship Attribution enables brands to quickly uncover the ROI of their Podcast and Influencer sponsorships.
  • Sponsorship Attribution for Podcasts combines multiple measurement methodologies vanity URLs, promo codes, post-purchase surveys, and more with Rockerbox's attribution modelling to quantify the true impact of these ads.
  • Sponsorship Attribution for Influencers solves this problem by making it quick and easy to get powerful reporting on the impact of your Influencer Sponsorships.
  • With Rockerbox's Sponsorship Attribution, brands are now able to effectively quantify the cross-channel impact of their Influencer and Podcast Sponsorships for the first time.

Colling Media Helps Solve the Advertising Attribution Riddle with Google's New Attribution Beta Program

Retrieved on: 
Tuesday, February 16, 2021
Communication design, Digital marketing, Attribution, Online advertising, Content marketing, Marketing, Advertising

PHOENIX, Feb. 16, 2021 /PRNewswire/ --Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels.

Key Points: 
  • PHOENIX, Feb. 16, 2021 /PRNewswire/ --Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels.
  • "Every brand marketer wants to know which advertising tactics and channels are working best," says Brian Colling, CEO of Colling Media.
  • Google's Attribution Beta is a welcome addition to the tools and methods we use for optimal attribution, whether it's rule-based or data-driven.
  • Based in Phoenix, AZ, Colling Media is a full-service national digital advertising and marketing agency specializing in advertising branding and strategy, digital and traditional advertising, media buying, paid search, lead generation, content marketing, and SEO.

Data/Analytics Consulting Firm Aptitive Named a Top 10 Marketing Attribution Solution Provider

Retrieved on: 
Thursday, February 11, 2021
Articles, Big data, Business, Analytics, Business intelligence, Cision, Attribution, Economy

FORT LAUDERDALE, Fla., Feb. 11, 2021 /PRNewswire-PRWeb/ -- Aptitive, a modern data and analytics consulting firm, was highlighted on the list of Top 10 Marketing Attribution Solution Providers by MarTech Outlook magazine.

Key Points: 
  • FORT LAUDERDALE, Fla., Feb. 11, 2021 /PRNewswire-PRWeb/ -- Aptitive, a modern data and analytics consulting firm, was highlighted on the list of Top 10 Marketing Attribution Solution Providers by MarTech Outlook magazine.
  • Aptitive was recognized because of their skill in utilizing data management and business intelligence to drive actionable, data-driven marketing decisions.
  • "We're proud to be recognized for our modern approach to marketing attribution.
  • A distinguished panel of experts, marketing professionals, and technology leaders, including MarTech Outlook board members, selected Aptitive as an industry standout and included them on the list of Top 10 Marketing Attribution Solution Providers .

Sigmoid Launches Multi-Touch Attribution Accelerator for CPG

Retrieved on: 
Thursday, January 28, 2021
Articles, Business intelligence, Attribution, Domain driven data mining, CPG, MTA, Analytics, Business, UST, Information technology

NEW YORK, Jan. 28, 2021 /PRNewswire/ -- Sigmoid , a strategic data and analytics partner to the world's largest enterprise data platforms, today announced the launch of its new Multi-Touch Attribution (MTA) accelerator for the CPG industry.

Key Points: 
  • NEW YORK, Jan. 28, 2021 /PRNewswire/ -- Sigmoid , a strategic data and analytics partner to the world's largest enterprise data platforms, today announced the launch of its new Multi-Touch Attribution (MTA) accelerator for the CPG industry.
  • Using this accelerator, CPG companies can get better insights into consumer digital behaviour, enhance brand perception and deliver incremental sales lift.
  • Sigmoid's MTA accelerator caters to this gap by expediting the reports generation, providing faster, relevant and actionable insights.
  • Amidst the rising digital spends, CPG companies have shown an increased reliance on data-driven marketing effectiveness, particularly Multi-Touch Attribution solutions.

Nielsen Advances The Next Frontier Of Measurement And Technology

Retrieved on: 
Thursday, November 19, 2020
Market research, Marketing, Mass media, Articles, Audience measurement, Nielsen ratings, Nielsen, Television ratings, Attribution

To combat the issue of data erosion and prepare for an increasingly fragmented future, Nielsen is advancing its technology to deliver differentiated measurement and outcomes data to the industry.

Key Points: 
  • To combat the issue of data erosion and prepare for an increasingly fragmented future, Nielsen is advancing its technology to deliver differentiated measurement and outcomes data to the industry.
  • It will provide a framework for interoperability between the Nielsen ID and Nielsen's direct integrations across platforms and publishers, enabling Nielsen to deliver comprehensive and comparable measurement.
  • The company continues to evolve the foundation of its people-based measurement by leveraging machine learning models to expand measurement.
  • Its next generation methodology for measurement will flow into Digital Ad Ratings, Total Ad Ratings, Digital Content Ratings, Total Content Ratings, Digital in TV Ratings, Nielsen Attribution and Nielsen Campaign Lift.

Neustar Launches Unified Analytics Powered by Fabrick™ to Deliver Sustainable Marketing Measurement in a Privacy-First World

Retrieved on: 
Tuesday, November 17, 2020
Data management, Technology, Other Communications, Marketing, Advertising, Communications, Security, Search engine optimization, Search engine marketing, Software, Internet, Articles, Business, Neustar, Economy, Business intelligence, Formal sciences, Customer relationship management, Analytics, Marketing mix modeling, Attribution

Neustar, Inc. , a global information services and technology company and leader in identity resolution, today launched Neustar Unified Analytics powered by Neustar Fabrick , the only end-to-end marketing analytics solution that provides both cross-platform and user-level measurement across on- and offline channels including closed digital platforms.

Key Points: 
  • Neustar, Inc. , a global information services and technology company and leader in identity resolution, today launched Neustar Unified Analytics powered by Neustar Fabrick , the only end-to-end marketing analytics solution that provides both cross-platform and user-level measurement across on- and offline channels including closed digital platforms.
  • For over fifty years, brands have leaned on the econometrics of Marketing Mix Modeling (MMM) to strategically plan and allocate their marketing investments.
  • We are pioneering a significantly more advanced approach to marketing planning, analytics, and attribution with Neustar Unified Analytics, said Michael Schoen, Senior Vice President and General Manager of Marketing Solutions at Neustar.
  • It bridges the data gaps faced by other measurement and analytics solutions with Fabrick, a unified identity ecosystem of Neustar proprietary data, technologies, and cross-media linkages.

Alight Analytics' New Media Mix and Attribution Modeling Tools Put Critical Insights Directly in Marketers' Hands

Retrieved on: 
Tuesday, November 17, 2020
Conceptual model, Metaphor, Simulation, Attribution, Business intelligence, Business, Articles, Customer relationship management, Economy, Business process

Alight's media mix capability uses statistical modeling and machine learning to generate the optimal channel mix and spend level based on the marketer's budget and business objectives.

Key Points: 
  • Alight's media mix capability uses statistical modeling and machine learning to generate the optimal channel mix and spend level based on the marketer's budget and business objectives.
  • Marketers can interact directly with the model from their Tableau reporting environment using a turnkey dashboard built by Alight's team.
  • Attribution modeling is a Level 3 capability, which focuses on execution, while media mix modeling is part of Level 4's predictive focus.
  • A data-driven attribution model that can automatically generate custom results with ChannelMix's modeling engine will debut in the first quarter.

Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media

Retrieved on: 
Thursday, November 12, 2020
Social media, Search engine optimization, Internet, Search engine marketing, Marketing, Advertising, Communications, Technology, Marketing, Online advertising, Advertising, Market segmentation, Targeted advertising, Social media marketing, Attribution, Pricing, Instagram

Ad.net , the search marketplace outside of traditional incumbents, today announced the launch of its Incremental Social solution.

Key Points: 
  • Ad.net , the search marketplace outside of traditional incumbents, today announced the launch of its Incremental Social solution.
  • Unlike traditional social media advertising, which is typically tracked through impressions, Incremental Social is based on click attribution to provide brands clear measurable return-on-ad-spend (ROAS) for their campaigns.
  • Ad.nets fully-managed incremental marketing for search and social media ensure performance via its smart pricing algorithm that combines audience targeting and keyword search to run cost-efficient and measurable advertising campaigns for brand and agency partners.
  • Incremental Social is currently available for Facebook and Instagram, with rollout to other social media platforms in 2021.