Attribution

Centriply Marks Linear TV Attribution Milestone

Retrieved on: 
Tuesday, July 13, 2021
Marketing, Communication design, Television advertisement, Television advertising, Advertising, Attribution

SARATOGA SPRINGS, N.Y., July 13, 2021 /PRNewswire/ -- Attribution in TV advertising can be hard to come by, but independent media agency and TV specialist Centriply announced today completion of its latest 2Q attribution study validating the impact of marketing campaigns that include audience-based linear TV.

Key Points: 
  • SARATOGA SPRINGS, N.Y., July 13, 2021 /PRNewswire/ -- Attribution in TV advertising can be hard to come by, but independent media agency and TV specialist Centriply announced today completion of its latest 2Q attribution study validating the impact of marketing campaigns that include audience-based linear TV.
  • With over 24 different studies in the last two years, Centriply surpassed its goal of 20 studies in three years, delivering accountable TV ad campaigns that support business growth and confirmation that data-driven linear TV strategies and tactics work.
  • Coordinating with eight different data providers and over a dozen clients, Centriply has developed a unique audience-driven linear TV advertising solution that starts with the same audiences as digital campaigns and ends by measuring on-target TV impressions delivered within custom zones around hundreds of locations.
  • "Being able to validate marketing budgets spent in local linear TV shows the impact TV has in the whole marketing stack," Justin Keck, Group VP added.

DGAP-News: LeadsRx, Inc: RMS Austria Chooses LeadsRx Attribution Solution to Deliver Success for Advertisers

Retrieved on: 
Tuesday, July 13, 2021
Articles, Marketing, Business, Attribution, RMS, Advertising, Analytics, LeadsRx, RMS Austria, Aspire Education, LEADSRX, RMS AUSTRIA, ASPIRE EDUCATION

PORTLAND, OR / ACCESSWIRE / July 13, 2021 / Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients.

Key Points: 
  • PORTLAND, OR / ACCESSWIRE / July 13, 2021 / Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients.
  • RMS is using LeadsRx impartial attribution technology to measure and get specific marketing insights into campaign performance and to optimize advertising to maximize return on ad spend.
  • "LeadsRx Attribution makes it possible to measure how effectively and quickly radio advertising is digitally activated with RMS Austria," said Joachim Feher, CEO RMS Austria.
  • "With this campaign, together with RMS Austria and the LeadsRx Attribution, a relevant synergy effect between image building and direct advertising response has been achieved in an outstanding way.

605 Becomes First to Provide Attribution to Canoe Enabled Addressable Campaigns with AMC

Retrieved on: 
Wednesday, July 7, 2021
Marketing, Entertainment, Advertising, Communications, General Entertainment, TV and Radio, Marketing, Television advertisement, Television advertising, Attribution

Using 605 services, which will eventually include attribution product 605 IMP4CT , participants can analyze the effectiveness of their addressable TV advertising campaigns and effectively measure their influence on consumer behavior and driving sales.

Key Points: 
  • Using 605 services, which will eventually include attribution product 605 IMP4CT , participants can analyze the effectiveness of their addressable TV advertising campaigns and effectively measure their influence on consumer behavior and driving sales.
  • Networks now have an unprecedented opportunity to plan and activate addressable campaigns on a national scale, through a single partner like Canoe.
  • Beyond providing attribution services to participants, 605 can combine ad exposure from Canoe enabled addressable campaigns with different delivery modalitiesincluding digital, linear and data-driven linearto provide unified cross-platform insights.
  • The first company to leverage 605 attribution tools as part of Canoe enabled addressable campaigns will be AMC Networks.

New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs

Retrieved on: 
Monday, June 7, 2021
AppsFlyer, Marketing, Santa Clara Valley Transportation Authority, Online advertising, Attribution, Transportation in California, Chicago Transit Authority, Public transportation in the United States

- In Southeast Asia, the Report finds that view-through attribution (VTA) drives significant installs in certain markets and verticals.

Key Points: 
  • - In Southeast Asia, the Report finds that view-through attribution (VTA) drives significant installs in certain markets and verticals.
  • SINGAPORE, June 7, 2021 - (ACN Newswire) - AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report.
  • The AppsFlyer report analysed over 14,600 apps, 10.39 billion installs, and 6.3 billion remarketing conversions, and takes into account both click-through attribution (CTA) and view-through attribution (VTA).
  • CTA looks at installs made after clicking on an ad while VTA registers ad impressions that result in an install without the user immediately clicking on an ad.

Affise Launches New Attribution Chain Technology to Measure Advertising Results

Retrieved on: 
Monday, May 10, 2021
Software, Networks, Internet, Marketing, Advertising, Communications, Technology, Mobile, Wireless, Articles, Marketing, Technology, Adware, Apple Inc., Mobile technology, Tracking, Mass surveillance, Identifier for Advertisers, Attribution, IDFA, Mobile advertising

b'Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier for advertisers (IDFA).

Key Points: 
  • b'Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier for advertisers (IDFA).
  • Further, we want to ensure that conversion data will not be lost in a chain of attribution between publishers.
  • Meanwhile, advertisers still need to measure conversions, work with traffic suppliers and correctly assign payouts, especially when working with multiple publishers in the chain.
  • The Affise attribution chain solution uses a particular format of integration macros to pass all the publisher\xe2\x80\x99s data in a simple format.\nThe attribution chain method protects users\xe2\x80\x99 privacy while ensuring a fair and accurate attribution process for advertising market players.\nThe macros include all the information needed by the network to determine campaign and traffic source.

Oracle's Nate Skinner Joins DemandJump Board of Directors

Retrieved on: 
Wednesday, May 5, 2021
Computer companies, Marketing, Computing, Business intelligence, Brand management, Customer experience, Touchpoint, Salesforce, Analytics, Oracle Corporation, Attribution, Product marketing

b'INDIANAPOLIS, Ind., May 5, 2021 /PRNewswire/ -- DemandJump , the leading marketing insights and attribution platform, announced today the appointment of Nate Skinner, Global SVP of Marketing for Advertising and CX at Oracle, to its Board of Directors.

Key Points: 
  • b'INDIANAPOLIS, Ind., May 5, 2021 /PRNewswire/ -- DemandJump , the leading marketing insights and attribution platform, announced today the appointment of Nate Skinner, Global SVP of Marketing for Advertising and CX at Oracle, to its Board of Directors.
  • Skinner will also Co-Chair the DemandJump Advisory Board with DemandJump CEO, Christopher Day.\nSkinner brings more than 20 years of executive experience building, executing and leading marketing and sales programs for some of the largest technology companies, including Amazon Web Services, Salesforce, and most recently, Oracle.
  • "DemandJump is the first platform I have seen that has successfully combined prescriptive insights with analytics and marketing attribution , finally closing the loop between sales and marketing.
  • DemandJump assembles the world\'s data, creates networks of your target market touchpoints around any topic or keyword, and informs what actions to take next.

Measured Intelligence Suite™ Helps Brands Navigate Recent Upheaval in Advertising Attribution

Retrieved on: 
Tuesday, April 27, 2021
Technology, Marketing, Advertising, Communications, Entertainment, Food, Beverage, Fashion, Cosmetics, Home Goods, Retail, Interior design, Social media, Search engine optimization, Search engine marketing, Catalog, Software, Luxury, Construction & Property, Online, Department Stores, Data management, Publishing, Wine & Spirits, Data mining, Domain driven data mining, Attribution

(Graphic: Business Wire)\nBy 2016, attribution experts had failed for more than a decade to deliver on the lofty promises of multi-touch attribution (MTA) and measurement beyond last click.

Key Points: 
  • (Graphic: Business Wire)\nBy 2016, attribution experts had failed for more than a decade to deliver on the lofty promises of multi-touch attribution (MTA) and measurement beyond last click.
  • \xe2\x80\x9cThe recent policy updates from tech companies like Google, Apple and Facebook are just the latest in a series of privacy-driven changes that will require brands to adapt how they track and measure.
  • \xe2\x80\x9cWhen the global pandemic hit, Measured helped us navigate the drastic shifts in consumer lifestyles and behavior.
  • The Measured Intelligence SuiteTM provides marketers with transparent experimentation across all media channels and tactics and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth.

Fospha's new product release enables cross-channel marketing measurement for DTC brands post-iOS14

Retrieved on: 
Tuesday, April 27, 2021
Marketing, Business, Direct-to-consumer, Marketing strategy, Merchandising, Retailing, Attribution, Online advertising

b'LONDON and NEW YORK, April 27, 2021 /PRNewswire/ -- Fospha Marketing has announced the product release of Fospha Attribution 2.0, a major upgrade to its market-leading marketing measurement product.\nDesigned for a privacy-safe world, uncompromised by increasingly limited user-level data availability, this release gives Direct-To-Consumer (DTC) brands the toolkit to measure the effectiveness of impressions, clicks and Above-the-Line advertising.

Key Points: 
  • b'LONDON and NEW YORK, April 27, 2021 /PRNewswire/ -- Fospha Marketing has announced the product release of Fospha Attribution 2.0, a major upgrade to its market-leading marketing measurement product.\nDesigned for a privacy-safe world, uncompromised by increasingly limited user-level data availability, this release gives Direct-To-Consumer (DTC) brands the toolkit to measure the effectiveness of impressions, clicks and Above-the-Line advertising.
  • While legacy measurement solutions built on 3rd party cookies are becoming obsolete, this release gives Fospha clients better, deeper measurement of their top-of-funnel marketing.
  • For measurement, while the data \'goalposts\' moving again might feel challenging to marketers, at Fospha we believe it\'s ultimately liberating.
  • "\nLauren Abraham of DTC brand CUUP said "Fospha is an integral part of our marketing stack.

Fospha's new product release enables cross-channel marketing measurement for DTC brands post-iOS14

Retrieved on: 
Tuesday, April 27, 2021
Marketing, Business, Direct-to-consumer, Marketing strategy, Merchandising, Retailing, Attribution, Online advertising

b'LONDON and NEW YORK, April 27, 2021 /PRNewswire/ -- Fospha Marketing has announced the product release of Fospha Attribution 2.0, a major upgrade to its market-leading marketing measurement product.\nDesigned for a privacy-safe world, uncompromised by increasingly limited user-level data availability, this release gives Direct-To-Consumer (DTC) brands the toolkit to measure the effectiveness of impressions, clicks and Above-the-Line advertising.

Key Points: 
  • b'LONDON and NEW YORK, April 27, 2021 /PRNewswire/ -- Fospha Marketing has announced the product release of Fospha Attribution 2.0, a major upgrade to its market-leading marketing measurement product.\nDesigned for a privacy-safe world, uncompromised by increasingly limited user-level data availability, this release gives Direct-To-Consumer (DTC) brands the toolkit to measure the effectiveness of impressions, clicks and Above-the-Line advertising.
  • While legacy measurement solutions built on 3rd party cookies are becoming obsolete, this release gives Fospha clients better, deeper measurement of their top-of-funnel marketing.
  • For measurement, while the data \'goalposts\' moving again might feel challenging to marketers, at Fospha we believe it\'s ultimately liberating.
  • "\nLauren Abraham of DTC brand CUUP said "Fospha is an integral part of our marketing stack.

Swaarm Launches Privacy Enabled Attribution in Response to Apple's IDFA Removal

Retrieved on: 
Tuesday, April 13, 2021
Mobile, Wireless, Technology, Other Communications, Publishing, Marketing, Advertising, Communications, Software, Networks, Data management, Terms of service, Identity management, Privacy, Privacy law, Internet privacy, International Documentary Film Festival Amsterdam, Attribution, Articles, Social issues

b'Swaarm announced the launch of a new, first-of-its-kind attribution chain methodology Privacy Enabled Attribution (PEA Chain) for the mobile advertising industry.

Key Points: 
  • b'Swaarm announced the launch of a new, first-of-its-kind attribution chain methodology Privacy Enabled Attribution (PEA Chain) for the mobile advertising industry.
  • It breaks the current user-level attribution model, which impacts optimization in the advertising chain.
  • This is why we created the Privacy Enabled Attribution chain method to enable attribution throughout the whole chain without collecting any personal information.\xe2\x80\x9d\nOleksandra Gipsh, Co-Founder & COO of Apptrust said: \xe2\x80\x9cApple\'s removal of IDFA has been concerning businesses like ours and our marketing partners that rely on user-level tracking to effectively optimize our campaigns.
  • Since Swaarm\'s Privacy Enabled Attribution Chain largely solves for the lack of IDFA-based tracking, we\'ve moved to their platform and can now say we\'re better prepared for when Apple finally removes IDFA from the mobile ecosystem.