IWCO Direct Chooses HP PageWide Web Presses to Accelerate Direct Marketing
PALO ALTO, Calif., Nov. 22, 2021 (GLOBE NEWSWIRE) -- HP Inc. (NYSE: HPQ) and IWCO Direct, a leader in US direct mail and other data-driven performance marketing solutions, today announced a strategic agreement for the supply of a fleet of HP PageWide Web Presses to drive the market for data-driven marketing communications solutions.
- PALO ALTO, Calif., Nov. 22, 2021 (GLOBE NEWSWIRE) -- HP Inc. (NYSE: HPQ) and IWCO Direct, a leader in US direct mail and other data-driven performance marketing solutions, today announced a strategic agreement for the supply of a fleet of HP PageWide Web Presses to drive the market for data-driven marketing communications solutions.
- The multi-million-dollar investment by IWCO Direct in seven high-volume HP PageWide Web Presses is the cornerstone of a $50 million investment being made by the company to continue to grow their performance marketing business using primarily HP digital printing by 2023.
- IWCO Direct, headquartered in Chanhassen, Minnesota, has been adapting its direct marketing business amid the pandemic in response to a shift to targeted marketing based on online ecommerce intelligence.
- As a leading provider of data-driven direct marketing solutions, IWCO Directs Power your Marketing approach drives response across all marketing channels to create new and more loyal customers.