Real-time marketing

Comviva unveils next generation MobiLytix™ Marketing Studio

Retrieved on:

Thursday, September 23, 2021

NEW DELHI, Sept. 23, 2021 /PRNewswire/ -- Comviva, the global leader in mobility solutions, today announced its exciting new capabilities to help Communication Service Providers (CSPs) deliver personalized customer experience at scale and drive growth.

Key Points:

The new solutions announcements include:
Launch of its next generation MobiLytixTM Marketing Studio integrated portfolio of marketing solutions that includes Real Time Marketing, Digital Marketing, Rewards & AI workbench (AIX)
Major enhancement of the MobiLytixTM Rewards solution - a platform for delivering engaging loyalty and rewards programs for end consumers, enterprises and employees.
Comviva's newMobiLytixTMMarketing Studio platform, provides Communication Service Providers (CSPs) with one-stop capabilities to execute omni-channel high-impact marketing programs for boosting revenue and customer lifetime value.
I am thrilled to announce the launch of our next generation MobiLytix Marketing Studiothat delivers an AI-powered seamless digital experience to customer across channels.
With MobiLytix Marketing Studio, we are creating new capabilities and benchmarks to maximize digital experience in real-time through technology.

Comviva unveils next generation MobiLytix™ Marketing Studio

Retrieved on:

Thursday, September 23, 2021

The new solutions announcements include:

Key Points:

The new solutions announcements include:
Launch of its next generation MobiLytixTM Marketing Studio integrated portfolio of marketing solutions that includes Real Time Marketing, Digital Marketing, Rewards & AI workbench (AIX)
Major enhancement of the MobiLytixTM Rewards solution - a platform for delivering engaging loyalty and rewards programs for end consumers, enterprises and employees.
Comviva's newMobiLytixTMMarketing Studio platform, provides Communication Service Providers (CSPs) with one-stop capabilities to execute omni-channel high-impact marketing programs for boosting revenue and customer lifetime value.
I am thrilled to announce the launch of our next generation MobiLytix Marketing Studiothat delivers an AI-powered seamless digital experience to customer across channels.
With MobiLytix Marketing Studio, we are creating new capabilities and benchmarks to maximize digital experience in real-time through technology.

Lemnisk Enters Japan with its AI-Driven Customer Data Platform

Retrieved on:

Tuesday, July 6, 2021

Marketing, Services marketing, Product management, Customer data platform, Customer relationship management, Marketing automation, Customer experience, Real-time marketing, Product marketing, Database marketing, Personalized marketing

TOKYO, July 6, 2021 /PRNewswire/ -- Lemnisk, a leading enterprise Customer Data & Marketing Platform, today announced its entry into the Japan market.

Key Points:

TOKYO, July 6, 2021 /PRNewswire/ -- Lemnisk, a leading enterprise Customer Data & Marketing Platform, today announced its entry into the Japan market.
The company's solution enables enterprise brands to maximize their marketing ROI by orchestrating 1-to-1 personalization and cross-channel customer journeys at scale.
While enterprise marketers today seek out best-of-breed tools, they also want to quickly combine and activate customer data across these tools from one central system of intelligence.
Lemnisk's Customer Data Platform-led personalization and real-time marketing automation solution delivers superior customer experiences that result in increased conversions, retention, and growth for enterprises.

Exponea Named a Gartner "Cool Vendor" in Multichannel Marketing

Retrieved on:

Friday, May 15, 2020

Marketing, Customer data, Microeconomics, Customer relationship management, Real-time marketing

ATLANTA, May 15, 2020 /PRNewswire/ -- Exponea , the market-leading Customer Data and Experience Platform (CDXP), announced that it has been named a multichannel marketing "Cool Vendor" by Gartner.

Key Points:

ATLANTA, May 15, 2020 /PRNewswire/ -- Exponea , the market-leading Customer Data and Experience Platform (CDXP), announced that it has been named a multichannel marketing "Cool Vendor" by Gartner.
The April 2020 report stated "Marketing leaders need to close customer data and insight gaps to deliver tailored marketing experiences for customers and partners.
The vendors in this research offer a data-centric approach to multichannel marketing execution challenges backed by advanced targeting and analytics capabilities."
"To us, Gartner's recognition validates our ethos as a Customer Data and Experience Platform," said Peter Irikovsky, CEO and Co-Founder of Exponea.

Exponea Named a Gartner "Cool Vendor" in Multichannel Marketing

Retrieved on:

Friday, May 15, 2020

Marketing, Customer data, Microeconomics, Services marketing, Digital marketing, Customer relationship management, Real-time marketing

Leading Analyst Firm Research Designed to Highlight Interesting, New and Innovative Vendors, Products and Services

Key Points:

Leading Analyst Firm Research Designed to Highlight Interesting, New and Innovative Vendors, Products and Services
ATLANTA, May 15, 2020 /PRNewswire/ -- Exponea , the market-leading Customer Data and Experience Platform (CDXP), announced that it has been named a multichannel marketing "Cool Vendor" by Gartner.
The April 2020 report stated "Marketing leaders need to close customer data and insight gaps to deliver tailored marketing experiences for customers and partners.
The vendors in this research offer a data-centric approach to multichannel marketing execution challenges backed by advanced targeting and analytics capabilities."
"To us, Gartner's recognition validates our ethos as a Customer Data and Experience Platform," said Peter Irikovsky, CEO and Co-Founder of Exponea.

Early Impacts of COVID-19 on Marketing Resource Management (MRM) Market - Exclusive Report by MarketsandMarkets™

Retrieved on:

Wednesday, April 15, 2020

Microeconomics, Market economics), Marketing, Product marketing, Real-time marketing, Customer relationship management

A growing need to market products and target customers based on the digital footprint drives retail and consumer goods companies to adopt advanced marketing technologies.

Key Points:

A growing need to market products and target customers based on the digital footprint drives retail and consumer goods companies to adopt advanced marketing technologies.
With this, many companies in North America are increasingly adopting Marketing Resource Management solutions to improve marketing processes and enhance customer and partner experience with better content localization and distribution.
Moreover, the direct presence of many major MRM vendors in North America has further added to the high adoption of Marketing Resource Management solutions in North America.
The study includes the in-depth competitive analysis of key players in the Marketing Resource Management Market with their company profiles, recent developments, and key market strategies.

Early Impacts of COVID-19 on Marketing Resource Management (MRM) Market - Exclusive Report by MarketsandMarkets™

Retrieved on:

Wednesday, April 15, 2020

Microeconomics, Market economics), Marketing, Product marketing, Real-time marketing, Customer relationship management

A growing need to market products and target customers based on the digital footprint drives retail and consumer goods companies to adopt advanced marketing technologies.

Key Points:

A growing need to market products and target customers based on the digital footprint drives retail and consumer goods companies to adopt advanced marketing technologies.
With this, many companies in North America are increasingly adopting Marketing Resource Management solutions to improve marketing processes and enhance customer and partner experience with better content localization and distribution.
Moreover, the direct presence of many major MRM vendors in North America has further added to the high adoption of Marketing Resource Management solutions in North America.
The study includes the in-depth competitive analysis of key players in the Marketing Resource Management Market with their company profiles, recent developments, and key market strategies.

DialogTech Announces New Genesys Integration at CX18

Retrieved on:

Tuesday, May 1, 2018

Marketing, Economy, Market economics), Computer telephony integration, Genesys, E-commerce, Omnichannel, Services marketing, Real-time marketing, Customer experience, Interactive Intelligence, Angel

CHICAGO, May 1, 2018 /PRNewswire/ -- DialogTech , the world's leading provider of actionable marketing analytics for inbound calls, introduces its new AI-powered integration for the Genesys Customer Experience Platform at CX18 , the industry's premier customer experience event.

Key Points:

CHICAGO, May 1, 2018 /PRNewswire/ -- DialogTech , the world's leading provider of actionable marketing analytics for inbound calls, introduces its new AI-powered integration for the Genesys Customer Experience Platform at CX18 , the industry's premier customer experience event.
Taking place May 1-4 in Nashville, Tennessee, CX18 is presented by Genesys , the global leader in omnichannel customer experience and contact center solutions.
The integration enables companies using the Genesys Customer Experience Platform access to deep, real-time marketing analytics on callers.
The DialogTech integration for Pure Engage, Pure Connect and Pure Cloud is now available on the Genesys AppFoundry , a dedicated customer experience marketplace.