Air India selects Sabre GDS to distribute its domestic flight content to Indian travel agencies
SOUTHLAKE, Texas, Oct. 30, 2023 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, and Air India, India's leading global airline and a Star Alliance member, have signed an enhanced distribution deal that builds upon their partnership announced in April 2023.
- Under the augmented agreement, travel agencies in India will have access to Air India's expansive domestic content through the Sabre Global Distribution System (GDS) from 1 January 2024, offering Indian travel buyers an expanded portfolio of fares and seats to better serve their customers.
- Air India also has the added ability to distribute New Distribution Capability (NDC) content globally through Sabre's travel marketplace in the future.
- That agreement gave travel agencies outside of India access to Air India's domestic and international flight options, while agencies within India could shop international fares.
- Bringing Air India's domestic content into our GDS reflects our dedication to empowering travel agents with rich content and enhances the value we bring to our customers."