THE COFFEE BEAN & TEA LEAF® BRAND LAUNCHES REFRESHED LOYALTY PROGRAM NATIONWIDE WITH EXPANDED REWARD OPTIONS
LOS ANGELES, April 9, 2024 /PRNewswire/ -- An upgraded, sweeter rewards program at The Coffee Bean & Tea Leaf® brand is here. The iconic Southern California favorite, serving premium coffee and tea for the past 60 years, today rolled out its nationwide launch of its completely updated The Coffee Bean® Rewards app, which makes it easier and more convenient for members to earn points faster, experience more perks throughout the year, receive free beverages, and be able to customize their reward redemption options.
- LOS ANGELES, April 9, 2024 /PRNewswire/ -- An upgraded, sweeter rewards program at The Coffee Bean & Tea Leaf® brand is here.
- "It's also a way for members to discover all the beverages The Coffee Bean & Tea Leaf has to offer and to explore their favorites over and over again."
- Beginning today, loyalty members of The Coffee Bean® Rewards app who have had the app before 4/8 will earn 50 percent off their next beverage*.
- The Coffee Bean & Tea Leaf is widely credited for driving innovation to the coffee and tea industry with the invention of the iconic The Original Ice Blended® drink.