MARS UNVEILS VARIETY OF VALENTINE'S DAY INNOVATIONS TO SWEETEN THE SEASON
NEWARK, N.J., Jan. 25, 2024 /PRNewswire/ -- It is no secret that people love celebrating Valentine's Day with chocolate and candy. Since 92 percent of Americans celebrated Valentine's Day with these sweet treats last year,1 Mars, the maker of some of the world's most-loved brands like DOVE®, M&M'S® and LIFESAVERS®, is announcing its most innovative and decadent line-up Valentine's Day line-up yet. In addition to classic favorites making a return, this year Mars is introducing a new on-trend flavor innovation that's sure to delight fans: DOVE Promises Dark Chocolate & Strawberry Swirl. The seasonal treat offers a rich dark chocolate experience in each bite paired with a sweet strawberry swirl, perfect for the day of love.
- The seasonal treat offers a rich dark chocolate experience in each bite paired with a sweet strawberry swirl, perfect for the day of love.
- "Data shows that DOVE is the #1 Mars Wrigley's brand for Valentine's Day, and chocolate strawberry was the #1 most desired flavor.
- Whatever the route, Mars candy and chocolate has everyone covered this Valentine's Day.
- For more information on new, limited-edition and customizable Valentine's Day offerings from Mars, visit mms.com , dovechocolate.com , and life-savers.com.