ISG Studies Find Banking, Financial Services and Insurance Firms Using AI to Enhance Customer Experience
Banks, financial services firms and insurance companies are looking to adopt and scale AI to better serve customers and make operations more efficient, two new studies from leading technology research and advisory firm Information Services Group ( ISG ) (Nasdaq: III ) reveal.
- Banks, financial services firms and insurance companies are looking to adopt and scale AI to better serve customers and make operations more efficient, two new studies from leading technology research and advisory firm Information Services Group ( ISG ) (Nasdaq: III ) reveal.
- Presenting the findings of the studies at the ISG TechXchange: Banking, Financial Services and Insurance (BFSI) event yesterday in New York City, the leaders of ISG’s banking and financial services and insurance industry advisory practices said enterprises are using AI and new technologies to fuel improvements in customer service and internal operating models.
- “Rapid changes in technology have customers expecting personalized services, quick responses and 24/7 availability,” said Owen Wheatley, lead partner, ISG Banking and Financial Services and co-host of the ISG TechXchange.
- The ISG Buyer Behavior Study of global banking leaders shows two of the top three activities to improve customer experience and customer performance indicator scores in 2024 are human-led.