IBM: Here's What Policymakers Can Do About Deepfakes
WASHINGTON, Feb. 28, 2024 /PRNewswire/ -- Deepfakes – realistic AI-generated audio, video, or images that can recreate a person's likeness – are one of the most pressing challenges posed by generative AI, given the potential for bad actors to use it to undermine democracy, exploit artists and performers, and harass and harm everyday people.
- Already, deepfakes are being used to spread election disinformation , capitalize on unsanctioned imitations of musicians , and create nonconsensual pornography of minors , private citizens, and celebrities alike.
- Policymakers should hold people accountable for producing unauthorized deepfakes of creator performances and hold platforms accountable if they knowingly disseminate such unauthorized content.
- Solving the problems posed by deepfakes will require thoughtful, whole-of-society approaches leveraging both changes in law and technology.
- IBM encourages policymakers to seize this opportunity to swiftly target three of the most significant harmful applications of deepfakes to ensure that AI remains a positive force for the global economy and society.