Super Bowl

Legends for Charity Honors Tony Romo With 2024 Pat Summerall Award, Annual Dinner Raises Record $2.1M for St. Jude Children’s Research Hospital

Retrieved on: 
Wednesday, February 14, 2024
Football, Events, Concerts, Pharmaceutical, Oncology, Philanthropy, TV and Radio, Hospitals, Sports, Children, Fund Raising, Science, Entertainment, Consumer, Health, Research, Cancer, Super Bowl LVIII, Multimedia, Legend, Hospital, Ocean Productions, Super Bowl, Eye, Food, Sport, Travel, ALSAC, Fox Sports, History, Charity, Child, NFL, Housing, Caesars Palace, CBS

The annual charity dinner raised a record $2.1 million to benefit the lifesaving mission of St. Jude Children’s Research Hospital®: Finding cures.

Key Points: 
  • The annual charity dinner raised a record $2.1 million to benefit the lifesaving mission of St. Jude Children’s Research Hospital®: Finding cures.
  • View the full release here: https://www.businesswire.com/news/home/20240214993141/en/
    Tony Romo, CBS Sports’ Lead NFL Analyst for THE NFL ON CBS, receives the coveted Pat Summerall Award, Feb. 8, 2024 at the Legends for Charity® dinner, benefiting St. Jude Children’s Research Hospital®.
  • “Every year, I’m reminded of how honored we are to help continue Pat Summerall’s legacy through this annual award and the Legends for Charity dinner.
  • The late Pat Summerall, his wife Cheri, and DeLeonardis chose St. Jude as their charity partner in 2006.

Andre Farr awards Vada Manager in Las Vegas at The Million Dollar Executive Dinner presented by Executive Member Group (EMG). John Rogers and Tabetha Plummer announced as 2025 Honorees slated for New Orleans

Retrieved on: 
Wednesday, February 14, 2024
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- André Farr

Key Points: 
  • - André Farr
    Curated specifically for influential leaders in sports, entertainment, and business, Antonio Pierce was named Leader of the Year and Vada O.
  • Vada Manager was also surprised to receive a complimentary cruise for two with The Ritz-Carlton Yacht Collection.
  • "I am always honored to host the most dynamic and accomplished Black leaders of the global intersection of sports, entertainment, and business.
  • "The Million Dollar Executive Dinner marks the first time in 26 years that I have allowed Picasso to be closed down for a private event."

NFL legends win big with weed at the BIG GAME! Super Bowl Champion Jim McMahon's Revenant Holdings launches nationwide THC smokable lineup with Texas based Trinity Hemp Company.

Retrieved on: 
Wednesday, February 14, 2024
CTE, Mandalay Bay, Multimedia, Pain, Saint, Super Bowl, Hemp for Victory, Radio, QB, THC, Concussion, Disease, NFL, Athlete, Drug

Revenant Holdings, founded by Athlete Activists for cannabis, Jim McMahon and Kyle Turley, used their NFL platform to rev up the game and launch a nationwide smokable hemp line of premium indoor grown THC products with Texas based Trinity Hemp company.

Key Points: 
  • Revenant Holdings, founded by Athlete Activists for cannabis, Jim McMahon and Kyle Turley, used their NFL platform to rev up the game and launch a nationwide smokable hemp line of premium indoor grown THC products with Texas based Trinity Hemp company.
  • The NFL media convention floor at Mandalay Bay hotel and casino was sacked by the former NFL superstars promoting their company and products in the growing cannabis space.
  • proclaimed one of the NFL's most vocal cannabis advocates, former Saints, Rams and Chiefs offensive tackle Kyle Turley.
  • Chicago Bears Icon and 1985 Super Bowl champion Jim McMahon, commanded the floor, telling tales of the Super Bowl's past.

FOLLOWING A RECORD-BREAKING SUPER BOWL LVIII, TIPICO SPORTSBOOK SHARES BETTING INSIGHTS FROM THE 2023-2024 NFL SEASON

Retrieved on: 
Wednesday, February 14, 2024
Super Bowl LVIII, Super Bowl, Behavior, C. J. Stroud, MVP, Rookie, Trust, NFL

Sixty-nine percent of pre-Super Bowl moneyline bets were placed on the Chiefs, with a similar pattern on the spread.

Key Points: 
  • Sixty-nine percent of pre-Super Bowl moneyline bets were placed on the Chiefs, with a similar pattern on the spread.
  • "We were surprised that the book did not see more regular season action on the defending Super Bowl champion, save for Travis Kelce’s unprecedented rise to cultural icon.” said Andre Zammit, VP of Sportsbook at Tipico.
  • “However, behavior shifted by Super Bowl Sunday, with 69% of pre-match handle placed on the Chiefs to defeat the 49ers.
  • Tipico Sportsbook NFL Betting Results: 2023-2024

Super Bowl Advertising Study Shows Big Game Commercials Drive Demand

Retrieved on: 
Wednesday, February 14, 2024
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NEW YORK, Feb. 14, 2024 /PRNewswire/ -- A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised. The results show that 2024 Super Bowl advertising fueled a massive 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f. Halo Glow Liquid Filter outperforming the other brands tested.

Key Points: 
  • NEW YORK, Feb. 14, 2024 /PRNewswire/ -- A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised.
  • The results show that 2024 Super Bowl advertising fueled a massive 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f.
  • This is the second year Veylinx conducted the groundbreaking study, which has consistently shown Super Bowl commercials do impact consumer purchase behavior.
  • Using Veylinx's proprietary methodology—which measures actual demand rather than intent—the study tested purchase behavior during the week before the Super Bowl and again after.

WIT Raises Series A Led By McCarthy Capital To Supercharge Digital Experiences For Sports Teams And Brands

Retrieved on: 
Wednesday, February 14, 2024
ESPN, WIT, Growth, Super Bowl, NFL, Emmy Awards, Sport

Vaidhy Murti founded WIT in 2021 as a platform for sports teams to create immersive fan experiences to digitally engage with fans.

Key Points: 
  • Vaidhy Murti founded WIT in 2021 as a platform for sports teams to create immersive fan experiences to digitally engage with fans.
  • In a world where building direct customer relationships is paramount, WIT's turnkey platform augments marketing capabilities and fosters deeper connections.
  • "We are excited to partner with the management team of WIT," said Matt Breunsbach, Managing Director at McCarthy Capital.
  • "We are incredibly excited to partner with McCarthy Capital to continue to push the boundaries of fan engagement", said Vaidhy Murti, Founder & CEO of WIT.

A Country (Taylor) Divided and Other Big Game Insights from Stagwell's (STGW) Harris QuestDIY Rapid Response Survey Tool

Retrieved on: 
Tuesday, February 13, 2024
Cloud, Super Bowl LVIII, Marketing, H.E.R, Woman, Usher, Friends, Super Bowl, Ranch, Bowl game, Condiment, Organization, Stagwell, Ageing, Online shopping

"There were so many memorable moments around the Super Bowl, and this is just one example of how quickly QuestDIY can work for organizations looking to capture quality consumer insights quickly and efficiently," said Stagwell Marketing Cloud CEO Elspeth Rollert.

Key Points: 
  • "There were so many memorable moments around the Super Bowl, and this is just one example of how quickly QuestDIY can work for organizations looking to capture quality consumer insights quickly and efficiently," said Stagwell Marketing Cloud CEO Elspeth Rollert.
  • "With the added benefits of a generative AI survey builder, real-time analysis and reporting, and transparent cost estimates up front, our advanced survey platform is built for the modern marketer."
  • Jennifer Lopez, Shakira, Bad Bunny and J Balvin rank third, followed by Rihanna and The Weeknd, respectively.
  • representative of the population based on age, gender, and region, by Harris Quest Research.

Kansas City Chiefs Celebrate Historic 2024 Super Bowl Victory with El Septimo Cigars

Retrieved on: 
Tuesday, February 13, 2024
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These champions have consistently selected El Septimo Geneva as their celebratory cigar, signifying the brand's unrivaled position in the world of luxury cigars.

Key Points: 
  • These champions have consistently selected El Septimo Geneva as their celebratory cigar, signifying the brand's unrivaled position in the world of luxury cigars.
  • “We are honored that for the last 3 years all Super Bowl Champions have only smoked El Septimo cigars.
  • El Septimo Geneva takes pride in being a part of this significant moment, celebrating the remarkable achievement of the Kansas City Chiefs."
  • The Kansas City Chiefs' historic victory at the 2024 Super Bowl will be remembered not just for their outstanding performance on the field, but also for how they chose to celebrate it - with El Septimo Geneva, the epitome of cigar excellence.

360PR+ DEEPENS INVESTMENT IN INFLUENCER MARKETING, ADDING MEAGHAN KEHOE AS DIRECTOR

Retrieved on: 
Tuesday, February 13, 2024
Wilson Sporting Goods, Social media, Woman, Pew, NBA, Influencer marketing, Fouad Abiad, Growth, Super Bowl, U.S. Open, Juice, PR, Internet, Advertising, TPN, Nielsen, Partner, Bowl game, Keds, Pew Research Center, Organic, Illy, Marchon Eyewear

NEW YORK, Feb. 13, 2024 /PRNewswire/ -- 360PR+ is expanding its influencer marketing capabilities with a key new hire, naming Meaghan Kehoe Director, Influencer Marketing.

Key Points: 
  • NEW YORK, Feb. 13, 2024 /PRNewswire/ -- 360PR+ is expanding its influencer marketing capabilities with a key new hire, naming Meaghan Kehoe Director, Influencer Marketing.
  • Kehoe, who previously led influencer marketing at Wilson Sporting Goods, will oversee the full range of influencer marketing for 360's clients, from highly curated brand ambassador programs to large-scale creator-led content initiatives and activations.
  • 360PR+ pioneered some of the very first influencer programs and, over the past two decades, has created countless successful, award-winning influencer programs for a long list of admired brands.
  • "Meaghan's deep experience in both influencer marketing and social media, and her success as part of integrated teams, will help our clients fully realize the benefits of investing in influencer marketing."

REFORM Alliance Appoints Wallace Peeples to Serve as Organization's New Chief Marketing Officer

Retrieved on: 
Tuesday, February 13, 2024
Social media, Internet, CMO, Ne-Yo, Marketing, Dream, Culture, Super Bowl, Personality, Hope, Empathy, Dignity, C. J. Stroud, Meek Mill, Lifting, Tears, Reform Alliance (United States), Rehabilitation, Movement, Fanaticism

NEW YORK, Feb. 13, 2024 /PRNewswire/ -- Today, REFORM Alliance formally announces the appointment of Wallace "Wallo267" Peeples to lead the organization's marketing department as Chief Marketing Officer.

Key Points: 
  • NEW YORK, Feb. 13, 2024 /PRNewswire/ -- Today, REFORM Alliance formally announces the appointment of Wallace "Wallo267" Peeples to lead the organization's marketing department as Chief Marketing Officer.
  • Peeples will be responsible for the development of REFORM's long-term marketing strategy, activations, and brand innovation.
  • "I am honored to be taking on this role at REFORM and for the opportunity to help uplift system-impacted communities with new resources and programs," said Wallace Peeples.
  • "We're so excited to have Wallo267 join REFORM as our new Chief Marketing Officer," said REFORM CEO Robert Rooks.