InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity-Loss Challenges
This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.
- This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.
- The Gradient enables advertisers to navigate the evolving complexities of data privacy, user consent and personalized targeting.
- Fueled by InMobi’s ID Graph, the Gradient provides advertisers with an adaptable playbook and visual roadmap for addressability, offering a wide spectrum of options that seamlessly align with changing consumer behaviors.
- For ID-less solutions, InMobi leverages SDK and contextual signals to broaden addressability without compromising consumer privacy.