New Holland Straddle Tractor Concept wins German Design Award 2023
The Straddle Tractor Concept from New Holland Agriculture, a global brand of CNH Industrial, has won the gold medal for Excellent Product Design at the German Design Awards 2023.
- The Straddle Tractor Concept from New Holland Agriculture, a global brand of CNH Industrial, has won the gold medal for Excellent Product Design at the German Design Awards 2023.
- This prestigious award is given by the German Design Council (est.
- New Holland partnered with Pininfarina, the internationally renowned design house, to develop the Straddle Tractor Concept.
- Inspired by the shape of a champagne flute, the design of the tractor is a tribute to our grape-growing customers.