Outlander

Mitsubishi Motors Launches the All-New Outlander PHEV - PHEV Model of Flagship SUV Combines Leading Electrification and All-Wheel Control Technologies

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Thursday, October 28, 2021
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TOKYO, Oct. 27, 2021 /PRNewswire/ -- Mitsubishi Motors Corporation (MMC) today premiered online the fully redesigned, plug-in hybrid electric vehicle (PHEV) model of the Outlander crossover SUV.

Key Points: 
  • TOKYO, Oct. 27, 2021 /PRNewswire/ -- Mitsubishi Motors Corporation (MMC) today premiered online the fully redesigned, plug-in hybrid electric vehicle (PHEV) model of the Outlander crossover SUV.
  • The all-new PHEV model of Mitsubishi's flagship SUV brings together its expertise in electrification and all-wheel control technologies, while also incorporating a newly developed platform and an array of advanced technologies.
  • The all-new Outlander PHEV model has been given significant upgrades all over, focusing on the following three attributes.
  • MMC announced a three-year business plan in July 2020 to introduce more competitive and cutting-edge models, including the Eclipse Cross PHEV (PHEV model), the all-new Outlander and the all-new Triton/L200.

Unite Digital Launches New Regional Marketing Platform with Mitsubishi Motors Direct-to-Dealer Advertising Campaign for 2022 Outlander

Retrieved on: 
Wednesday, October 27, 2021
Eclipse, Lighting, Technology, Unite, Attitude, Budget, Music, Mosques and Imams National Advisory Board, OEM, Mitsubishi Motors, WTA Tier II tournaments, URL, Mitsubishi Eclipse Cross, North America, View, Original equipment manufacturer, Information technology, Marketing, LLC, WTA Tier III tournaments, The Razors Edge (AC/DC album), MMNA, CEO, Multimedia, Mitsubishi Motors North America, Tier, Outlander, Radio, Digital, Satellite navigation device, Retail, Online shopping

For years, OEMs have aggregated budgets for regional advertising but sent the traffic to separately branded Tier II websites.

Key Points: 
  • For years, OEMs have aggregated budgets for regional advertising but sent the traffic to separately branded Tier II websites.
  • Unite Digital's regional marketing platform unifies the shopping experience by enabling dealers to integrate their branding and price points directly into high-budget advertising that drives traffic directly to their own digital properties.
  • Mitsubishi funds the asset development, and dealers fund their own advertising budgets to place the ads in their local market.
  • Unite Digital's focus includes building certified digital programs, digital marketing, traffic generation, lead optimization, online-offline retail integration and customer retention and loyalty strategies.

Mitsubishi Motors Invites SUV Buyers To Get "Thunderstruck" By The All-New 2022 Outlander

Retrieved on: 
Wednesday, October 27, 2021
Eclipse, People, Safety, Lighting, Biophysical environment, Industry, Mitsubishi Outlander, Insurance Institute for Highway Safety, Amazon, Mosques and Imams National Advisory Board, Music, Mitsubishi Motors, Lexus, Ward, Advertising, Partnership, CO2, North America, Mitsubishi Eclipse Cross, Tier 3, EVS, Mitsubishi, Marketing, The Razors Edge (AC/DC album), MMNA, IIHS, Awareness, Mitsubishi Motors North America, News, Outlander, Thunderstruck, Satellite navigation device, Toy, Motor vehicle

And with Mitsubishi Motors North America (MMNA)'s recent move to Music City Nashville, Tenn. the three-diamond brand is doubling down on that strategy to introduce its all-new flagship vehicle.

Key Points: 
  • And with Mitsubishi Motors North America (MMNA)'s recent move to Music City Nashville, Tenn. the three-diamond brand is doubling down on that strategy to introduce its all-new flagship vehicle.
  • The company today announced plans linking the unmistakably bold 2022 Mitsubishi Outlander with the immediately recognizable strains of AC/DC's iconic and edgy "Thunderstruck."
  • We wanted to capture that feeling when a new car makes you stop in your tracks and just stare in amazement."
  • For more information on the 2022 Mitsubishi Outlander, visit https://www.mitsubishicars.com/outlander/2022 .

All-New Outlander PHEV Model Wins the Good Design Award 2021 in Japan

Retrieved on: 
Wednesday, October 20, 2021
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TOKYO, Oct 20, 2021 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC) announced that the plug-in hybrid EV (PHEV) model of the all-new Outlander crossover SUV -- scheduled to be released in Japan in mid-December -- won the Good Design Award1 2021 run by the Japan Institute of Design Promotion.

Key Points: 
  • TOKYO, Oct 20, 2021 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC) announced that the plug-in hybrid EV (PHEV) model of the all-new Outlander crossover SUV -- scheduled to be released in Japan in mid-December -- won the Good Design Award1 2021 run by the Japan Institute of Design Promotion.
  • In selecting the all-new Outlander, the Good Design Award jury commented: "The all-new Outlander has undergone a complete platform overhaul and has become a PHEV SUV with a large cabin space that can accommodate a third-row seating.
  • The Good Design Award has been the sole comprehensive design evaluation and commendation system in Japan since its founding as the Good Design Product Selection System in 1957.
  • MMC announced a three-year business plan in July 2020 to introduce more competitive and cutting-edge models, including the Eclipse Cross PHEV (PHEV model), the all-new Outlander and the all-new Triton/L200.

Mitsubishi Motors And Veterans Nonprofit Record The Journey Inspire With 2021 Rebelle Rally Finish

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Sunday, October 17, 2021
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Team 207 is a three-year partnership between MMNA and RTJ, a nonprofit dedicated to helping service members successfully transition to civilian life.

Key Points: 
  • Team 207 is a three-year partnership between MMNA and RTJ, a nonprofit dedicated to helping service members successfully transition to civilian life.
  • "Mitsubishi Motors' participation in the event is first and foremost about our partnership with Record the Journey and supporting those who honorably served in the U.S. military.
  • For more information on the 2022 Mitsubishi Outlander, the best-equipped, most-connected vehicle Mitsubishi has ever sold in the U.S., visit https://www.mitsubishicars.com/outlander/2022 .
  • For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at 615-257-2698 or visit media.mitsubishicars.com .

Mitsubishi Motors Reveals the Design of the All-New Outlander PHEV Model

Retrieved on: 
Friday, October 15, 2021
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TOKYO, Oct 15, 2021 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC) has revealed the design of the plug-in hybrid (PHEV) model of the all-new Outlander crossover SUV.

Key Points: 
  • TOKYO, Oct 15, 2021 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC) has revealed the design of the plug-in hybrid (PHEV) model of the all-new Outlander crossover SUV.
  • The all-new Outlander PHEV model will make its global debut on October 28, with the start of sales scheduled in Japan in mid-December.
  • Except for some parts such as controls, design and equipped features are basically the same as the PHEV model.
  • MMC announced a three-year business plan in July 2020 to introduce more competitive and cutting-edge models, including the Eclipse Cross PHEV (PHEV model), the all-new Outlander and the all-new Triton/L200.

Good IIHS headlight ratings linked to lower crash rates

Retrieved on: 
Thursday, October 14, 2021
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Nighttime crash rates per mile are nearly 20 percent lower for vehicles with headlights that earn a good rating in the IIHS evaluation, compared with those with poor-rated headlights, the study found.

Key Points: 
  • Nighttime crash rates per mile are nearly 20 percent lower for vehicles with headlights that earn a good rating in the IIHS evaluation, compared with those with poor-rated headlights, the study found.
  • For vehicles with acceptable or marginal headlights, crash rates are 15 percent and 10 percent lower than for those with poor ratings.
  • Until 2016, when IIHS launched its headlight ratings program, neither drivers nor researchers had any real way to compare how well different headlights lit up the roadway.
  • Five years on, IIHS has rated around 1,000 different headlight systems, allowing Brumbelow to examine how headlights with good, acceptable, marginal and poor ratings affect crash rates.

Mitsubishi Motors Reveals The Design of the All-New Outlander PHEV Model - Online World Premiere to be Held on October 28

Retrieved on: 
Thursday, October 14, 2021
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The world premiere of the all-new Outlander PHEV will take place October 28 at 12:30 p.m. JST and will be streamed live on MMC's global website: https://www.mitsubishi-motors.com/en/digitalreveal .

Key Points: 
  • The world premiere of the all-new Outlander PHEV will take place October 28 at 12:30 p.m. JST and will be streamed live on MMC's global website: https://www.mitsubishi-motors.com/en/digitalreveal .
  • On the front, MMC has evolved the Dynamic Shield design, which projects power, reassurance and presence.
  • *Except for some parts, such as controls, design and equipped features are basically the same as the PHEV model.
  • MMC announced a three-year business plan in July 2020 to introduce more competitive and cutting-edge models, including the Eclipse Cross PHEV (PHEV model), the all-new Outlander and the all-new Triton/L200.

Mitsubishi Motors marks World Food Day with $150,000 in support

Retrieved on: 
Wednesday, October 13, 2021
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Mitsubishi Motors and its dealerships are pleased to donate a total of $125,000 to Food Banks Canada.

Key Points: 
  • Mitsubishi Motors and its dealerships are pleased to donate a total of $125,000 to Food Banks Canada.
  • Further, as part of a grassroots program, participating Mitsubishi Motors dealers delivered assistance to their local food banks by providing financial support or food donations totalling over $25,000.
  • Throughout September and October MMSCAN conducted an in-store and digital campaign 'Driving Healthy Change' explaining the importance of fighting food insecurity and to encourage Canadians to donate to Food Banks Canada ahead of World Food Day.
  • About Mitsubishi Motor Sales of Canada, Inc.
    Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is the sales, service, parts and marketing arm for Japan's Mitsubishi Motors.

All-New Mitsubishi Outlander Honored as 2021 Wards 10 Best Interiors Winner

Retrieved on: 
Monday, October 11, 2021
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FRANKLIN, Tenn., Oct. 11, 2021 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) announced today that its all-new flagship crossover SUV, the 2022 Outlander, has been named a Wards 10 Best Interiors Winner for 2021.

Key Points: 
  • FRANKLIN, Tenn., Oct. 11, 2021 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) announced today that its all-new flagship crossover SUV, the 2022 Outlander, has been named a Wards 10 Best Interiors Winner for 2021.
  • There's more to come, and we're looking forward to a bright future ahead for Mitsubishi Motors."
  • The interior design concept for the all-new Outlander is Omotenashi, or next-level Japanese hospitality, regarded for anticipating guest needs.
  • Wards 10 Best Interiors recognizes outstanding achievement in aesthetics, comfort, ergonomics, materials usage, fit-and-finish and user-friendliness of displays and controls.