New-Vehicle Tech is a Double-Edged Sword: Risky to Satisfaction—Yet Necessary for Future Adoption, J.D. Power Finds
This strategy could cause them to lose their competitive advantage, as not all encounter significant quality problems when integrating advanced technologies.
- This strategy could cause them to lose their competitive advantage, as not all encounter significant quality problems when integrating advanced technologies.
- Innovation is non-negotiable, said Kathleen Rizk, senior director of user experience benchmarking and technology at J.D.
- Power.
- This means that some are innovating more flawlessly for a particular tech, while others struggle with their execution.