S&P Global Mobility Recognizes 28th Annual Automotive Loyalty Awards Winners; General Motors, Tesla and Lincoln Nautilus take Top Awards for Loyalty in 2023
SOUTHFIELD, Mich., Feb. 26, 2024 /PRNewswire/ -- S&P Global Mobility today announced the winners of its 28th annual Automotive Loyalty Awards, recognizing General Motors as the winner of its 'Overall Loyalty to Manufacturer' award and Tesla for 'Overall Loyalty to Make.' In a new addition to the awards for 2024, the Lincoln Nautilus was recognized in the 'Overall Loyalty to Model.' category.
- In a new addition to the awards for 2024, the Lincoln Nautilus was recognized in the 'Overall Loyalty to Model.'
- Tracking consumer buying activity from January-December 2023, the industry is showing continued signs of recovery, as both retail sales and loyalty increased year-over-year.
- In this year's Loyalty Awards, S&P Global Mobility added a new award to acknowledge a single model's leadership in model level retention, with the "Overall Loyalty to Model" award.
- In 2023, more than 42% of Nautilus owners returning to market for their next vehicle chose another Nautilus during calendar year 2023.