Klarna creates new ways to make shopping social with the launch of followable Wish lists
NEW YORK, Aug. 4, 2020 /PRNewswire/ --Klarna, the leading global payments and shopping platform, today announced the launch of followable Wish lists for shoppers, a new feature that allows customers to create, share and follow shoppable Wish lists on the Klarna app.
- NEW YORK, Aug. 4, 2020 /PRNewswire/ --Klarna, the leading global payments and shopping platform, today announced the launch of followable Wish lists for shoppers, a new feature that allows customers to create, share and follow shoppable Wish lists on the Klarna app.
- Users can also follow and share Wish lists curated by brands, influencers, Klarna's shopping experts and others to discover new products and find shopping inspiration from within the Klarna app.
- "Shopping is undergoing a dramatic change as consumers are increasingly shopping online and from home, but still looking for community and validation," said David Sandstrm, Chief Marketing Officer at Klarna.
- In the US, Adidas, Sephora, TOMS and ASOS are among the leading brands with shoppable Wish lists that consumers can follow and share through the Klarna app.