MIELLE EXPANDS SUPPORT FOR ATHLETIC QUEENS TO REDEFINE BLACK BEAUTY STANDARDS IN WOMEN'S SPORTS
MERRILLVILLE, Ind., Feb. 7, 2024 /PRNewswire/ -- Today, Mielle announces new partnerships with two breakout athletes - A'ja Wilson, a two-time WNBA Champion and accomplished author, and JuJu Watkins, USC record-setting powerhouse. Mielle has long been committed to breaking beauty stereotypes for women of color. By collaborating with A'ja and JuJu, the brand aims to continue celebrating and uplifting aspirational women of color as positive figures of high performance and meaningful change.
- "For a decade, Mielle has led with purpose in the beauty space, providing superior products for textured hair consumers and redefining traditional beauty stereotypes.
- A'ja Wilson and JuJu Watkins embody everything Mielle stands for - ambition, beauty, health, sisterhood, and strength.
- We are excited to welcome them to the Mielle family," said Monique Rodriguez, Chief Executive Officer, and Founder of Mielle.
- Last year, Mielle launched its first-ever campaign, "From One Queen to Another," showcasing Black women's empowerment through sisterhood and the importance of dismantling beauty secret "gatekeeping."