ASI Reports $25.8 Billion Swag Industry Roaring Back To Pre-Pandemic Levels
TREVOSE, Pa., Sept. 6, 2023 /PRNewswire/ -- The most authoritative and comprehensive research report in the promotional products industry, the State of the Industry published by the Advertising Specialty Institute® (ASI) shows average order values, distributor margins, client retention and number of error-free orders are fully recovered to pre-pandemic levels. Notably, total 2022 promo revenue matched 2019's figure of $25.8 billion.
- Notably, total 2022 promo revenue matched 2019's figure of $25.8 billion.
- The biggest brands in America use low-cost, high-impact promo products, aka swag (Stuff.We.All.Get).
- ASI's annual award-winning research report provides statistics covering nine pivotal business topics, including products, pricing, sales, markets and international sourcing trends.
- ASI collected data for its annual report through extensive surveys of ASI members across North America.