LONDON, Oct. 3, 2022 /PRNewswire/ -- Designed to spark conversation and action, Malnutrition Labels: Nutritional Ink, launched today by the Dole Sunshine Company (DSC), calls attention to the low nutritional value in some of Britain's favourite snacks and on-the-go food options by printing ads using ink made almost entirely of fruit. A launch film captures the campaign's innovative approach to communication and consumer education, showcasing posters across the city printed with ink containing more nutritional value than many of the snacks consumed daily around the world - think fast food, sweets and more.
- "Nutrition and wellness are core to our portfolio transformation at the Dole Sunshine Company.
- The name Dole Sunshine Company is used to represent the global interests and combined efforts of Dole Asia Holdings, Dole Worldwide Packaged Foods and Dole Asia Fresh.
- Dole Sunshine Company is not an actual business entity and does not operate as such in any country or region.
- The Dole Promises are from the Dole Asia Holdings group of companies, and apply to their products, which can be seen at sunshineforall.com.