The entry of big tobacco vape brands through convenience stores changed the Canadian marketplace for nicotine e-liquid
Big tobacco vape brands leveraged their relationships with convenience stores to fuel their aggressive national marketing campaigns which promote high nicotine products in environments with youth exposure.
- Big tobacco vape brands leveraged their relationships with convenience stores to fuel their aggressive national marketing campaigns which promote high nicotine products in environments with youth exposure.
- Convenience stores dont offer the low strengths that are available to consumers in specialty vape shops, typically carrying only the tobacco brand vape products with nicotine strengths of 17.5 mg/ml and above.
- It was big tobacco companies supported by the convenience store sales channel, that addicted generations to combustible tobacco products.
- It is now these same companies and sales channels who have exposed youth to aggressive vape product marketing and high nicotine vape products.