Millward Brown

Toyota Tops Leaderboard as Automakers Rule Inaugural BrandZ™ Top 50 Most Valuable Japanese Brands Ranking

Retrieved on: 
Thursday, November 7, 2019
Marketing, Brand valuation, Brand management, Product management, Market economics), BrandZ, Market research, Microeconomics, Brand, Millward Brown

However, despite having the third-largest GDP in the world and a raft of healthy brands, there are only two Japanese brands in this year's BrandZ Top 100 Most Valuable Brands Global ranking Toyota (No.

Key Points: 
  • However, despite having the third-largest GDP in the world and a raft of healthy brands, there are only two Japanese brands in this year's BrandZ Top 100 Most Valuable Brands Global ranking Toyota (No.
  • The BrandZ Top 50 Most Valuable Japanese Brands report and ranking and extensive analysis are available online here .
  • The valuation behind the BrandZ Top 50 Most Valuable Japanese Brands was conducted by Kantar, which specialises in brand equity research and brand valuation.
  • The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its fourteenth year.

Toyota Tops Leaderboard as Automakers Rule Inaugural BrandZ™ Top 50 Most Valuable Japanese Brands Ranking

Retrieved on: 
Thursday, November 7, 2019
Marketing, Brand valuation, Brand management, Product management, Market economics), BrandZ, Market research, Microeconomics, Brand, Millward Brown

However, despite having the third-largest GDP in the world and a raft of healthy brands, there are only two Japanese brands in this year's BrandZ Top 100 Most Valuable Brands Global ranking Toyota (No.

Key Points: 
  • However, despite having the third-largest GDP in the world and a raft of healthy brands, there are only two Japanese brands in this year's BrandZ Top 100 Most Valuable Brands Global ranking Toyota (No.
  • The BrandZ Top 50 Most Valuable Japanese Brands report and ranking and extensive analysis are available online here .
  • The valuation behind the BrandZ Top 50 Most Valuable Japanese Brands was conducted by Kantar, which specialises in brand equity research and brand valuation.
  • The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its fourteenth year.

Ping An Joins UNLEASH 2019 to Support Innovation for Sustainable Development Goals

Retrieved on: 
Wednesday, November 6, 2019
Companies, Economy of China, Charoen Pokphand Group, Ping An Insurance, Millward Brown, Sustainability

"Innovation for sustainable development is at the heart of Ping An's strategy.

Key Points: 
  • "Innovation for sustainable development is at the heart of Ping An's strategy.
  • Ping An is committed to partnering with stakeholders to promote a green environment, a harmonious society, and a sustainable economy.
  • Ping An Insurance (Group) Company of China, Ltd. ("Ping An") is a world-leading technology-powered retail financial services group.
  • Ping An also ranked 40th on the 2019 WPP Millward Brown BrandZTM Top 100 Most Valuable Global Brands list.

Ping An Joins UNLEASH 2019 to Support Innovation for Sustainable Development Goals

Retrieved on: 
Wednesday, November 6, 2019
Companies, Economy of China, Charoen Pokphand Group, Ping An Insurance, Millward Brown, Sustainability

"Innovation for sustainable development is at the heart of Ping An's strategy.

Key Points: 
  • "Innovation for sustainable development is at the heart of Ping An's strategy.
  • Ping An is committed to partnering with stakeholders to promote a green environment, a harmonious society, and a sustainable economy.
  • Ping An Insurance (Group) Company of China, Ltd. ("Ping An") is a world-leading technology-powered retail financial services group.
  • Ping An also ranked 40th on the 2019 WPP Millward Brown BrandZTM Top 100 Most Valuable Global Brands list.

Banks Lead First BrandZ™ Top 40 Most Valuable Canadian Brands Ranking

Retrieved on: 
Wednesday, October 30, 2019
Marketing, Brand valuation, Brand management, Product management, Business, Market economics), BrandZ, Market research, Brand, Top Ten, Millward Brown

Brands in the ranking consumers perceive as having a strong purpose are 78% more valuable than those that score poorly.

Key Points: 
  • Brands in the ranking consumers perceive as having a strong purpose are 78% more valuable than those that score poorly.
  • The BrandZ Top 40 Most Valuable Canadian Brands report and ranking and extensive analysis are available online here .
  • The valuation behind the BrandZ Top 40 Most Valuable Canadian Brands was conducted by Kantar, which specializes in brand equity research and brand valuation.
  • The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its fourteenth year.

Banks lead first BrandZ™ Top 40 Most Valuable Canadian Brands Ranking

Retrieved on: 
Wednesday, October 30, 2019
Marketing, Brand valuation, Brand management, Product management, Business, Market economics), BrandZ, Market research, Brand, Top Ten, Millward Brown

Brands in the ranking consumers perceive as having a strong purpose are 78% more valuable than those that score poorly.

Key Points: 
  • Brands in the ranking consumers perceive as having a strong purpose are 78% more valuable than those that score poorly.
  • The BrandZ Top 40 Most Valuable Canadian Brands report and ranking and extensive analysis are available online here .
  • The valuation behind the BrandZ Top 40 Most Valuable Canadian Brands was conducted by Kantar, which specializes in brand equity research and brand valuation.
  • The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its fourteenth year.

Banks Lead First BrandZ™ Top 40 Most Valuable Canadian Brands Ranking

Retrieved on: 
Wednesday, October 30, 2019
Marketing, Brand valuation, Brand management, Product management, Business, Market economics), BrandZ, Market research, Brand, Top Ten, Millward Brown

Brands in the ranking consumers perceive as having a strong purpose are 78% more valuable than those that score poorly.

Key Points: 
  • Brands in the ranking consumers perceive as having a strong purpose are 78% more valuable than those that score poorly.
  • The BrandZ Top 40 Most Valuable Canadian Brands report and ranking and extensive analysis are available online here .
  • The valuation behind the BrandZ Top 40 Most Valuable Canadian Brands was conducted by Kantar, which specializes in brand equity research and brand valuation.
  • The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its fourteenth year.

Zappi Appoints Sanofi Consumer Healthcare Insights Lead, Hendrik Van Vuuren, as New SVP of Strategic Accounts

Retrieved on: 
Thursday, September 26, 2019
Articles, Economy, Business, Millward Brown, Analytics, Zappi, Millward

BOSTON, Sept. 26, 2019 /PRNewswire-PRWeb/ --Zappi has appointed Hendrik Van Vuuren as its new SVP of Strategic Accounts.

Key Points: 
  • BOSTON, Sept. 26, 2019 /PRNewswire-PRWeb/ --Zappi has appointed Hendrik Van Vuuren as its new SVP of Strategic Accounts.
  • Hendrik will enable them to maximize value by deploying Zappi's automated consumer insights platform systematically throughout their organizations.
  • His most recent role was Regional Head of Consumer Insights and Analytics at Sanofi CHC and, prior to that, he was at Kantar Millward Brown for 17 years, where he was SVP and Global Account Director.
  • I look forward to the opportunity to help Zappi customers transform their own organizations to be more consumer centric and more successful."

Brand-building for Longevity and Future Growth Becomes Major Focus for Top Brands in BrandZ™ Top 75 Most Valuable Indian Brands Ranking

Retrieved on: 
Wednesday, September 25, 2019
Marketing, Product management, Brand valuation, BrandZ, Market research, Market economics), Microeconomics, Brand management, Brand equity, Brand, Millward Brown

Over the past five years, a stock portfolio containing the BrandZ India Top 75 Most Valuable Indian Brands would have increased 33.8% in value.

Key Points: 
  • Over the past five years, a stock portfolio containing the BrandZ India Top 75 Most Valuable Indian Brands would have increased 33.8% in value.
  • The BrandZ Top 75 Most Valuable Indian Brands report and ranking and extensive analysis are available online here .
  • Commissioned by WPP, the valuation behind the BrandZ Top 75 Most Valuable Indian Brands was conducted by brand equity research experts Kantar.
  • The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its 14th year.

Brand-building for Longevity and Future Growth Becomes Major Focus for Top Brands in BrandZ™ Top 75 Most Valuable Indian Brands Ranking

Retrieved on: 
Wednesday, September 25, 2019
Marketing, Product management, Brand valuation, BrandZ, Market research, Market economics), Microeconomics, Brand management, Brand equity, Brand, Millward Brown

Over the past five years, a stock portfolio containing the BrandZ India Top 75 Most Valuable Indian Brands would have increased 33.8% in value.

Key Points: 
  • Over the past five years, a stock portfolio containing the BrandZ India Top 75 Most Valuable Indian Brands would have increased 33.8% in value.
  • The BrandZ Top 75 Most Valuable Indian Brands report and ranking and extensive analysis are available online here .
  • Commissioned by WPP, the valuation behind the BrandZ Top 75 Most Valuable Indian Brands was conducted by brand equity research experts Kantar.
  • The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its 14th year.