BrandZ

China's Most Valuable Brands Grow a Record 30% to $889.7 Billion in 2019 BrandZ™ Top 100 Most Valuable Chinese Brands Ranking - With Alibaba the New Number One

Retrieved on: 
Monday, May 6, 2019

One such business is Home Appliances and IoT brand Haier, ranked 15th in the Top 100 with a brand value of $16.3 billion.

Key Points: 
  • One such business is Home Appliances and IoT brand Haier, ranked 15th in the Top 100 with a brand value of $16.3 billion.
  • The BrandZ China Top 100 stock portfolio, comprising the same 100 brands, has outperformed the MSCI China Index by almost four times, growing 111% since July 2010 vs. 28%.
  • That $100 invested in the BrandZ China Top 100 would now be worth $211.
  • Commissioned by WPP, the valuation behind the BrandZ Top 100 Most Valuable Chinese Brands was conducted by brand equity research experts Kantar.

China's Most Valuable Brands Grow a Record 30% to $889.7 Billion in 2019 BrandZ™ Top 100 Most Valuable Chinese Brands Ranking - With Alibaba the New Number One

Retrieved on: 
Monday, May 6, 2019

One such business is Home Appliances and IoT brand Haier, ranked 15th in the Top 100 with a brand value of $16.3 billion.

Key Points: 
  • One such business is Home Appliances and IoT brand Haier, ranked 15th in the Top 100 with a brand value of $16.3 billion.
  • The BrandZ China Top 100 stock portfolio, comprising the same 100 brands, has outperformed the MSCI China Index by almost four times, growing 111% since July 2010 vs. 28%.
  • That $100 invested in the BrandZ China Top 100 would now be worth $211.
  • Commissioned by WPP, the valuation behind the BrandZ Top 100 Most Valuable Chinese Brands was conducted by brand equity research experts Kantar.

ZAFUL ranked 23rd in BrandZ Top 50 Chinese Global Brand Builders 2019

Retrieved on: 
Wednesday, April 17, 2019

LOS ANGELES, Calif., April 17, 2019 /PRNewswire/ -- On March 29, Google released the BrandZ Top 50 Chinese Global Brand Builders in 2019 atthe"Think with Google" summit, and ZAFUL was ranked 23rd among all Chinese brands, climbing 11 places compared with 2018.

Key Points: 
  • LOS ANGELES, Calif., April 17, 2019 /PRNewswire/ -- On March 29, Google released the BrandZ Top 50 Chinese Global Brand Builders in 2019 atthe"Think with Google" summit, and ZAFUL was ranked 23rd among all Chinese brands, climbing 11 places compared with 2018.
  • ZAFUL has been working on its American local identity for 5 years and has accumulated many market insights in finding its overseas opportunities.
  • Now ZAFUL welcomes all American independent designers to collaborate with or even join ZAFUL, which shows ZAFUL's determination on local adaption.
  • In 2019, ZAFUL was ranked 23rd in Top 50 China Export Brands by BrandZ, the world's largest brand equity database.

Gearbest Celebrates 5th Anniversary with Global Live Broadcast

Retrieved on: 
Thursday, April 4, 2019

SHENZHEN, China, April 4, 2019 /PRNewswire/ -- Last week, Gearbest wrapped up the 5th anniversary celebration with millions of Gearbest fans.

Key Points: 
  • SHENZHEN, China, April 4, 2019 /PRNewswire/ -- Last week, Gearbest wrapped up the 5th anniversary celebration with millions of Gearbest fans.
  • On March 21, Gearbest held an online party with 8 popular YouTubers, celebrating the anniversary and broadcasting live reviews about Gearbest products.
  • From smart phones, to drones, to bicycles, the broadcast covered several star products on Gearbest, especially Chinese alternatives compared with famous global brands.
  • In 2018, Gearbest was ranked 22nd in Top 50 Chinese Export Global Brand Builders by BrandZ, the world's largest brand equity database.

Zara Leads BrandZ™ Top 30 Most Valuable Spanish Brands as Apparel and Retail Sectors Face Challenging Climate

Retrieved on: 
Tuesday, March 26, 2019

The retail sector also faced many of the same challenges, with total brand value down by 20%.

Key Points: 
  • The retail sector also faced many of the same challenges, with total brand value down by 20%.
  • The banking sector saw the largest change in total brand value, up 12% to $21.9 billion, with six brands in the Top 30, including Bankia (No.
  • The BrandZ Top 30 Most Valuable Spanish Brands report and rankings, and a great deal more brand insight for key regions of the world and hundreds of market sectors, are available online here .
  • Created by WPP and Kantar, the valuation behind the BrandZ Top 30 Most Valuable Spanish Brands was conducted by brand equity research experts Kantar.

Zara Leads BrandZ™ Top 30 Most Valuable Spanish Brands as Apparel and Retail Sectors Face Challenging Climate

Retrieved on: 
Tuesday, March 26, 2019

The retail sector also faced many of the same challenges, with total brand value down by 20%.

Key Points: 
  • The retail sector also faced many of the same challenges, with total brand value down by 20%.
  • The banking sector saw the largest change in total brand value, up 12% to $21.9 billion, with six brands in the Top 30, including Bankia (No.
  • The BrandZ Top 30 Most Valuable Spanish Brands report and rankings, and a great deal more brand insight for key regions of the world and hundreds of market sectors, are available online here .
  • Created by WPP and Kantar, the valuation behind the BrandZ Top 30 Most Valuable Spanish Brands was conducted by brand equity research experts Kantar.

BrandZ™ Top 30 Most Valuable Italian Brands Grow 14% in Total Value

Retrieved on: 
Wednesday, March 20, 2019

Italian luxury brands are described as being sexy, rebellious, playful and fun attributes many people associate with Italy itself.

Key Points: 
  • Italian luxury brands are described as being sexy, rebellious, playful and fun attributes many people associate with Italy itself.
  • Italian luxury is also extremely exportable with an average of 91% of the seven luxury brands exposure coming from overseas markets.
  • The BrandZ Top 30 Most Valuable Italian Brands report and ranking and extensive analysis are available online here .
  • Commissioned by WPP, the valuation behind the BrandZ Top 30 Most Valuable Italian Brands was conducted by brand equity research experts Kantar.

BrandZ™ Top 30 Most Valuable Italian Brands Grow 14% in Total Value

Retrieved on: 
Wednesday, March 20, 2019

Italian luxury brands are described as being sexy, rebellious, playful and fun attributes many people associate with Italy itself.

Key Points: 
  • Italian luxury brands are described as being sexy, rebellious, playful and fun attributes many people associate with Italy itself.
  • Italian luxury is also extremely exportable with an average of 91% of the seven luxury brands exposure coming from overseas markets.
  • The BrandZ Top 30 Most Valuable Italian Brands report and ranking and extensive analysis are available online here .
  • Commissioned by WPP, the valuation behind the BrandZ Top 30 Most Valuable Italian Brands was conducted by brand equity research experts Kantar.

Gearbest upgrading branding strategies and expanding target group

Retrieved on: 
Thursday, February 28, 2019

Along with the logo, the icon can be imagined as a smiley face to represent the happiness that Gearbest is devoted to providing via shopping.

Key Points: 
  • Along with the logo, the icon can be imagined as a smiley face to represent the happiness that Gearbest is devoted to providing via shopping.
  • According to the Branding director Lilac Luo, Gearbest is determined to convey happiness to global consumers and nowregards it as the eventual brand mission.
  • Needless to say, there will be more transformation and market decisions for Gearbest to be expected this year.
  • In 2018, Gearbest was ranked 22th in Top 50 Chinese Export Global Brand Builders by BrandZ, the world's largest brand equity database.

Technology and Engineering Dominate BrandZ™'s Most Valuable German Brands Ranking as SAP Becomes Germany's First $50 Billion Brand

Retrieved on: 
Thursday, January 31, 2019

Car brands BMW and Mercedes-Benz took the third and fourth spots with brand values of $25.2 billion and $23.4 billion respectively, with logistics giant DHL ($18.5 billion) completing the top five.

Key Points: 
  • Car brands BMW and Mercedes-Benz took the third and fourth spots with brand values of $25.2 billion and $23.4 billion respectively, with logistics giant DHL ($18.5 billion) completing the top five.
  • 30, $2.3 billion) rank highly among brands in Germany, with non-German brands such as Google, Amazon, Ikea, Samsung and Facebook all receiving more affection from German consumers.
  • The BrandZ Top 50 Most Valuable German Brands report and ranking and extensive analysis are available online here .
  • Commissioned by WPP, the valuation behind the BrandZ Top 50 Most Valuable German Brands was conducted by brand equity research experts Kantar.