High-scoring LaLiga enters the BrandZ™ Top 30 Most Valuable Spanish Brands ranking as the highest newcomer
Spanish brands making the greatest brand contribution to the Top 30 ranking are measured on a scale of one to five, with five being the highest.
- Spanish brands making the greatest brand contribution to the Top 30 ranking are measured on a scale of one to five, with five being the highest.
- Other trends highlighted in this year's BrandZ Top 30 Most Valuable Spanish Brands report include:
Moving beyond fame Being famous can prove beneficial, but too many Spanish brands are relying on consumers choosing those that are familiar. - Commissioned by WPP, the valuation behind the BrandZ Top 30 Most Valuable Spanish Brands was conducted by brand equity research experts Kantar.
- The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its 15th year.