Brand valuation

Aeroflot Named World's Strongest Airline Brand for the Third Year Running by Brand Finance

Retrieved on: 
Friday, April 5, 2019

MOSCOW, April 5, 2019 /PRNewswire/ -- Aeroflot has been named the world's strongest airline brand for the third year in a row by Brand Finance, the leading independent brand valuation consultancy.

Key Points: 
  • MOSCOW, April 5, 2019 /PRNewswire/ -- Aeroflot has been named the world's strongest airline brand for the third year in a row by Brand Finance, the leading independent brand valuation consultancy.
  • Brand Finance measures airline brand strength by a number of factors, including brand recognition, marketing investment, customer loyalty, staff satisfaction and corporate reputation.
  • Aeroflot ranks as the strongest aviation brand with a score of 89.9 points out of a possible 100.
  • Aeroflotis the world's strongest airline brand according to leading brand strategy consultancy, Brand Finance.

Gearbest Celebrates 5th Anniversary with Global Live Broadcast

Retrieved on: 
Thursday, April 4, 2019

SHENZHEN, China, April 4, 2019 /PRNewswire/ -- Last week, Gearbest wrapped up the 5th anniversary celebration with millions of Gearbest fans.

Key Points: 
  • SHENZHEN, China, April 4, 2019 /PRNewswire/ -- Last week, Gearbest wrapped up the 5th anniversary celebration with millions of Gearbest fans.
  • On March 21, Gearbest held an online party with 8 popular YouTubers, celebrating the anniversary and broadcasting live reviews about Gearbest products.
  • From smart phones, to drones, to bicycles, the broadcast covered several star products on Gearbest, especially Chinese alternatives compared with famous global brands.
  • In 2018, Gearbest was ranked 22nd in Top 50 Chinese Export Global Brand Builders by BrandZ, the world's largest brand equity database.

Netflix is Fastest-Growing American Brand of 2019 - Brand Finance US 500 Ranking Revealed

Retrieved on: 
Thursday, March 28, 2019

Fresh off the acquisition of 21st CenturyFox, the Disney brand jumps 40% in brand value to $45.7 billion.

Key Points: 
  • Fresh off the acquisition of 21st CenturyFox, the Disney brand jumps 40% in brand value to $45.7 billion.
  • Behind tech, dominating the Brand Finance US 500 ranking as the largest industry with a combined brand value of over $1 trillion, the retail sector comes in second with $340.5 billion.
  • With offices in over 20 countries, Brand Finance is the world's leading independent brand valuation and strategy consultancy.
  • Brand Finance helped craft the internationally recognized standards on Brand Valuation, ISO 10668, and Brand Evaluation, ISO 20671.

Zara Leads BrandZ™ Top 30 Most Valuable Spanish Brands as Apparel and Retail Sectors Face Challenging Climate

Retrieved on: 
Tuesday, March 26, 2019

The retail sector also faced many of the same challenges, with total brand value down by 20%.

Key Points: 
  • The retail sector also faced many of the same challenges, with total brand value down by 20%.
  • The banking sector saw the largest change in total brand value, up 12% to $21.9 billion, with six brands in the Top 30, including Bankia (No.
  • The BrandZ Top 30 Most Valuable Spanish Brands report and rankings, and a great deal more brand insight for key regions of the world and hundreds of market sectors, are available online here .
  • Created by WPP and Kantar, the valuation behind the BrandZ Top 30 Most Valuable Spanish Brands was conducted by brand equity research experts Kantar.

Zara Leads BrandZ™ Top 30 Most Valuable Spanish Brands as Apparel and Retail Sectors Face Challenging Climate

Retrieved on: 
Tuesday, March 26, 2019

The retail sector also faced many of the same challenges, with total brand value down by 20%.

Key Points: 
  • The retail sector also faced many of the same challenges, with total brand value down by 20%.
  • The banking sector saw the largest change in total brand value, up 12% to $21.9 billion, with six brands in the Top 30, including Bankia (No.
  • The BrandZ Top 30 Most Valuable Spanish Brands report and rankings, and a great deal more brand insight for key regions of the world and hundreds of market sectors, are available online here .
  • Created by WPP and Kantar, the valuation behind the BrandZ Top 30 Most Valuable Spanish Brands was conducted by brand equity research experts Kantar.

BrandZ™ Top 30 Most Valuable Italian Brands Grow 14% in Total Value

Retrieved on: 
Wednesday, March 20, 2019

Italian luxury brands are described as being sexy, rebellious, playful and fun attributes many people associate with Italy itself.

Key Points: 
  • Italian luxury brands are described as being sexy, rebellious, playful and fun attributes many people associate with Italy itself.
  • Italian luxury is also extremely exportable with an average of 91% of the seven luxury brands exposure coming from overseas markets.
  • The BrandZ Top 30 Most Valuable Italian Brands report and ranking and extensive analysis are available online here .
  • Commissioned by WPP, the valuation behind the BrandZ Top 30 Most Valuable Italian Brands was conducted by brand equity research experts Kantar.

BrandZ™ Top 30 Most Valuable Italian Brands Grow 14% in Total Value

Retrieved on: 
Wednesday, March 20, 2019

Italian luxury brands are described as being sexy, rebellious, playful and fun attributes many people associate with Italy itself.

Key Points: 
  • Italian luxury brands are described as being sexy, rebellious, playful and fun attributes many people associate with Italy itself.
  • Italian luxury is also extremely exportable with an average of 91% of the seven luxury brands exposure coming from overseas markets.
  • The BrandZ Top 30 Most Valuable Italian Brands report and ranking and extensive analysis are available online here .
  • Commissioned by WPP, the valuation behind the BrandZ Top 30 Most Valuable Italian Brands was conducted by brand equity research experts Kantar.

Gearbest upgrading branding strategies and expanding target group

Retrieved on: 
Thursday, February 28, 2019

Along with the logo, the icon can be imagined as a smiley face to represent the happiness that Gearbest is devoted to providing via shopping.

Key Points: 
  • Along with the logo, the icon can be imagined as a smiley face to represent the happiness that Gearbest is devoted to providing via shopping.
  • According to the Branding director Lilac Luo, Gearbest is determined to convey happiness to global consumers and nowregards it as the eventual brand mission.
  • Needless to say, there will be more transformation and market decisions for Gearbest to be expected this year.
  • In 2018, Gearbest was ranked 22th in Top 50 Chinese Export Global Brand Builders by BrandZ, the world's largest brand equity database.

Technology and Engineering Dominate BrandZ™'s Most Valuable German Brands Ranking as SAP Becomes Germany's First $50 Billion Brand

Retrieved on: 
Thursday, January 31, 2019

Car brands BMW and Mercedes-Benz took the third and fourth spots with brand values of $25.2 billion and $23.4 billion respectively, with logistics giant DHL ($18.5 billion) completing the top five.

Key Points: 
  • Car brands BMW and Mercedes-Benz took the third and fourth spots with brand values of $25.2 billion and $23.4 billion respectively, with logistics giant DHL ($18.5 billion) completing the top five.
  • 30, $2.3 billion) rank highly among brands in Germany, with non-German brands such as Google, Amazon, Ikea, Samsung and Facebook all receiving more affection from German consumers.
  • The BrandZ Top 50 Most Valuable German Brands report and ranking and extensive analysis are available online here .
  • Commissioned by WPP, the valuation behind the BrandZ Top 50 Most Valuable German Brands was conducted by brand equity research experts Kantar.

Technology and Engineering Dominate BrandZ™'s Most Valuable German Brands Ranking as SAP Becomes Germany's First $50 Billion Brand

Retrieved on: 
Thursday, January 31, 2019

Car brands BMW and Mercedes-Benz took the third and fourth spots with brand values of $25.2 billion and $23.4 billion respectively, with logistics giant DHL ($18.5 billion) completing the top five.

Key Points: 
  • Car brands BMW and Mercedes-Benz took the third and fourth spots with brand values of $25.2 billion and $23.4 billion respectively, with logistics giant DHL ($18.5 billion) completing the top five.
  • 30, $2.3 billion) rank highly among brands in Germany, with non-German brands such as Google, Amazon, Ikea, Samsung and Facebook all receiving more affection from German consumers.
  • The BrandZ Top 50 Most Valuable German Brands report and ranking and extensive analysis are available online here .
  • Commissioned by WPP, the valuation behind the BrandZ Top 50 Most Valuable German Brands was conducted by brand equity research experts Kantar.