Resilient Brands Defy Macroeconomic Challenges to Achieve Overall Value of $37.14 Billion in 2019 BrandZ™ Top 30 Most Valuable South African Brands
JOHANNESBURG, Sept. 5, 2019 /PRNewswire/ -- The combined value of the brands in the BrandZ Top 30 Most Valuable South African Brands ranking, released today by WPP and Kantar and now in its second year, is $37.14 billion.
- JOHANNESBURG, Sept. 5, 2019 /PRNewswire/ -- The combined value of the brands in the BrandZ Top 30 Most Valuable South African Brands ranking, released today by WPP and Kantar and now in its second year, is $37.14 billion.
- The BrandZ study, which is the only brand valuation ranking to combine company financial data with consumer insight and opinion, reinforces the importance of strong brands.
- While not immune to difficult circumstances, strong brands are protected from the worst macroeconomic effects and are positioned for a fast return to growth when conditions improve.
- This is key as South Africa adopts an increasingly more positive outlook following the 2018 change in government.