Brand valuation

Up to $223b of the World's Top 100 Brands' Value Could Be at Risk from a Data Breach, Finds Infosys-Interbrand Study

Retrieved on: 
Tuesday, March 9, 2021
Security breaches, Brand valuation, Marketing, Security, Articles, Data breach, Data security, Secure communication, Value at risk, Brand, Interbrand, World Happiness Report

Real Impact,' examines the long-term impact of data breaches on value of the world's top brands across sectors.

Key Points: 
  • Real Impact,' examines the long-term impact of data breaches on value of the world's top brands across sectors.
  • For the study, Infosys partnered with Interbrand to simulate the value at risk for a brand in the event of a data breach.
  • For the purposes of this study, we estimated the Value at Risk that the Best Global Brands might have, in the event of a data breach.
  • Finally, comparing the lower 'post-breach' brand value to the original brand value gave us the estimated Value at Risk.

Up to $223b of the World's Top 100 Brands' Value Could Be at Risk from a Data Breach, Finds Infosys-Interbrand Study

Retrieved on: 
Tuesday, March 9, 2021
Security breaches, Brand valuation, Marketing, Security, Articles, Data breach, Data security, Secure communication, Value at risk, Brand, Interbrand, World Happiness Report

Real Impact,' examines the long-term impact of data breaches on value of the world's top brands across sectors.

Key Points: 
  • Real Impact,' examines the long-term impact of data breaches on value of the world's top brands across sectors.
  • For the study, Infosys partnered with Interbrand to simulate the value at risk for a brand in the event of a data breach.
  • For the purposes of this study, we estimated the Value at Risk that the Best Global Brands might have, in the event of a data breach.
  • Finally, comparing the lower 'post-breach' brand value to the original brand value gave us the estimated Value at Risk.

New Brand Finance Report Sees Apple Reclaim Position as World's Most Valuable Brand while US Airlines lose US$12 bn in Brand Value

Retrieved on: 
Tuesday, January 26, 2021
Marketing, Brand management, Business, Brand valuation, Brand Finance, Brand, Apple Inc.

Apple has the success of its diversification strategy to thank for an impressive 87% brand value increase to US$263.4 billion and its position at the top of the Brand Finance US 500 2021 ranking and Brand Finance Global 500 2021 ranking .

Key Points: 
  • Apple has the success of its diversification strategy to thank for an impressive 87% brand value increase to US$263.4 billion and its position at the top of the Brand Finance US 500 2021 ranking and Brand Finance Global 500 2021 ranking .
  • The importance of technological innovation as a driving force behind brand value is best exemplified by Tesla (up 158% to US$32 billion), the fastest-growing brand in the Brand Finance US 500 2021 and Brand Finance Global 500 2021 ranking .
  • The world's 500 most valuable US brands are included in the Brand Finance US 500 2021 report , while the world's 500 most valuable brands are included in the Brand Finance Global 500 2021 report .
  • Brand value is understood as the net economic benefit that the owner of the brand would if it licensed the brand in to the business that operates it.

Philips narrows the gap on Shell in the BrandZ™ Top 30 Most Valuable Dutch Brands 2021 ranking

Retrieved on: 
Thursday, November 26, 2020
Marketing, Brand valuation, BrandZ, Market research, Business, Articles, Brand equity, Brand, Draft:Building Brand Architecture Report: BMW vs. Maruti Suzuki

Dutch consumers also valued reliability in brands; growing brands were more likely to be seen as caring for their customers, offering a superior range of products, and being the best at what they do.

Key Points: 
  • Dutch consumers also valued reliability in brands; growing brands were more likely to be seen as caring for their customers, offering a superior range of products, and being the best at what they do.
  • The BrandZ Top 30 Most Valuable Dutch Brands ranking, report and extensiveanalysis are available online here and via BrandZ.com.
  • Commissioned by WPP and Kantar, the valuation behind the BrandZ Top 30 Most Valuable Dutch Brands was conducted by brand equity research experts Kantar.
  • The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its fifteenth year.

Philips narrows the gap on Shell in the BrandZ™ Top 30 Most Valuable Dutch Brands 2021 ranking

Retrieved on: 
Thursday, November 26, 2020
Marketing, Brand valuation, BrandZ, Market research, Business, Articles, Brand equity, Brand, Draft:Building Brand Architecture Report: BMW vs. Maruti Suzuki

Dutch consumers also valued reliability in brands; growing brands were more likely to be seen as caring for their customers, offering a superior range of products, and being the best at what they do.

Key Points: 
  • Dutch consumers also valued reliability in brands; growing brands were more likely to be seen as caring for their customers, offering a superior range of products, and being the best at what they do.
  • The BrandZ Top 30 Most Valuable Dutch Brands ranking, report and extensiveanalysis are available online here and via BrandZ.com.
  • Commissioned by WPP and Kantar, the valuation behind the BrandZ Top 30 Most Valuable Dutch Brands was conducted by brand equity research experts Kantar.
  • The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its fifteenth year.

LINE and Rakuten lead the way as top two risers in BrandZ Japan's Top 50 Most Valuable Brands 2021

Retrieved on: 
Thursday, November 5, 2020
Articles, Marketing, Brand valuation, BrandZ, Market research, Emergency management, Brand, Lockdown, Psychological resilience, Business

While the overall value of the ranking dropped by 9% to $202.9 billion, there were winners in entertainment and technology.

Key Points: 
  • While the overall value of the ranking dropped by 9% to $202.9 billion, there were winners in entertainment and technology.
  • The entertainment category was the big winner, up 19%, as consumers opted for stay-at-home social activities despite some of the world's lightest lockdown restrictions.
  • "Our BrandZ rankings clearly demonstrate the resilience of strong brands in times of crisis.
  • Similarly, ANA's powerful brand has protected its value in a sector that has been cruelly hit," said David Roth, Chairman BrandZ.

LINE and Rakuten lead the way as top two risers in BrandZ Japan's Top 50 Most Valuable Brands 2021

Retrieved on: 
Thursday, November 5, 2020
Articles, Marketing, Brand valuation, BrandZ, Market research, Emergency management, Brand, Lockdown, Psychological resilience, Business

While the overall value of the ranking dropped by 9% to $202.9 billion, there were winners in entertainment and technology.

Key Points: 
  • While the overall value of the ranking dropped by 9% to $202.9 billion, there were winners in entertainment and technology.
  • The entertainment category was the big winner, up 19%, as consumers opted for stay-at-home social activities despite some of the world's lightest lockdown restrictions.
  • "Our BrandZ rankings clearly demonstrate the resilience of strong brands in times of crisis.
  • Similarly, ANA's powerful brand has protected its value in a sector that has been cruelly hit," said David Roth, Chairman BrandZ.

Canada's leading brands show grace under pressure in BrandZ™ Top 40 Most Valuable Canadian Brands 2020

Retrieved on: 
Tuesday, October 27, 2020
Brand valuation, BrandZ, Market research, Marketing, Business, Brand equity, Draft:Building Brand Architecture Report: BMW vs. Maruti Suzuki, Millward Brown

Other key trends highlighted in the BrandZ Canada Top 40 ranking include:

Key Points: 
  • Other key trends highlighted in the BrandZ Canada Top 40 ranking include:
    Canadian brands continue to struggle overseas.
  • Only 28% of the BrandZ Canadian Top 40's value comes from overseas contribution, compared to 62% for the UK ranking.
  • The BrandZ Top 40 Most Valuable Canadian Brands ranking, report and extensiveanalysis are available online here and via BrandZ.com.
  • Commissioned by WPP and Kantar, the valuation behind the BrandZ Top 40 Most Valuable Canadian Brands was conducted by brand equity research experts Kantar.

Canada's leading brands show grace under pressure in BrandZ™ Top 40 Most Valuable Canadian Brands 2020

Retrieved on: 
Tuesday, October 27, 2020
Brand valuation, BrandZ, Market research, Marketing, Business, Brand equity, Draft:Building Brand Architecture Report: BMW vs. Maruti Suzuki, Millward Brown

Other key trends highlighted in the BrandZ Canada Top 40 ranking include:

Key Points: 
  • Other key trends highlighted in the BrandZ Canada Top 40 ranking include:
    Canadian brands continue to struggle overseas.
  • Only 28% of the BrandZ Canadian Top 40's value comes from overseas contribution, compared to 62% for the UK ranking.
  • The BrandZ Top 40 Most Valuable Canadian Brands ranking, report and extensiveanalysis are available online here and via BrandZ.com.
  • Commissioned by WPP and Kantar, the valuation behind the BrandZ Top 40 Most Valuable Canadian Brands was conducted by brand equity research experts Kantar.

Canada's leading brands show grace under pressure in BrandZ™ Top 40 Most Valuable Canadian Brands 2020

Retrieved on: 
Tuesday, October 27, 2020
Brand valuation, BrandZ, Market research, Marketing, Business, Brand equity, Draft:Building Brand Architecture Report: BMW vs. Maruti Suzuki, Millward Brown

Other key trends highlighted in the BrandZ Canada Top 40 ranking include:

Key Points: 
  • Other key trends highlighted in the BrandZ Canada Top 40 ranking include:
    Canadian brands continue to struggle overseas.
  • Only 28% of the BrandZ Canadian Top 40's value comes from overseas contribution, compared to 62% for the UK ranking.
  • The BrandZ Top 40 Most Valuable Canadian Brands ranking, report and extensiveanalysis are available online here and via BrandZ.com.
  • Commissioned by WPP and Kantar, the valuation behind the BrandZ Top 40 Most Valuable Canadian Brands was conducted by brand equity research experts Kantar.