5W

5WPR CPG Food & Beverage Practice Welcomes Premium, Delicious and Time-Saving Brand Le Sauce & Co. to its Expanding Roster

Retrieved on: 
Tuesday, March 5, 2024
Collection, 5WPR, Food, PR, Spice, Holiday, Condiment, 5W, Partnership

The partnership between 5W and the client aims to propel media relations, awards programming, influencer outreach , and product recognition.

Key Points: 
  • The partnership between 5W and the client aims to propel media relations, awards programming, influencer outreach , and product recognition.
  • "We're thrilled about the opportunity to contribute to positioning Le Sauce & Co. as the foremost leader in the sauces, dressings, and condiments space by enhancing its brand visibility," said Co-CEO Dara A. Busch.
  • "Our food & beverage team excels in crafting captivating narratives that resonate across mainstream, consumer, and trade media platforms."
  • The 5W press campaign kicks off with the launch of the Le Sauce Pomodoro Collection in March 2024.

5WPR Welcomes Boot and Apparel Brand BRUNT Workwear to Roster of Clients

Retrieved on: 
Tuesday, February 20, 2024
PR, Mergers & Acquisitions, Initial public offering, 5W, Mergers and acquisitions, Growth, B2B, B2C, 5WPR

NEW YORK, Feb. 20, 2024 /PRNewswire/ -- 5W Public Relations , one of the largest independently owned PR firms in the U.S., announces today it has been named PR agency of record for boot and apparel brand BRUNT Workwear.

Key Points: 
  • NEW YORK, Feb. 20, 2024 /PRNewswire/ -- 5W Public Relations , one of the largest independently owned PR firms in the U.S., announces today it has been named PR agency of record for boot and apparel brand BRUNT Workwear.
  • Founded in 2020, BRUNT Workwear is a fast-growing, disruptor boot and workwear apparel brand, offering a premium product at an accessible price point to the more than 23 million American tradespeople looking for quality, worksite-approved gear.
  • "BRUNT Workwear is positioned to be a real trailblazer in the workwear industry," said Matt Caiola, Co-CEO of 5WPR .
  • "Driving awareness and demand are critical for a business at our stage," said Tim Linberg, Chief Marketing Officer at BRUNT.

Global Climate-Risk Coverage Platform, Arbol, Signs 5WPR as Agency of Record

Retrieved on: 
Thursday, October 5, 2023
Climate change, Agriculture, ESG, Fintech, Farmer, AI, 5W, Organization, Arbol, Weather, Insurance, 5WPR, Hurricane Ian, Blockchain, Agency of record, Cryptocurrency

NEW YORK, Oct. 5, 2023 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today that it has been selected as the public relations Agency of Record for global climate-risk coverage platform and fintech company, Arbol.

Key Points: 
  • NEW YORK, Oct. 5, 2023 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today that it has been selected as the public relations Agency of Record for global climate-risk coverage platform and fintech company, Arbol.
  • In tandem with this, 5W has been tasked with establishing Arbol's offering as an essential product for farmers and those in the alternative/renewable energy space.
  • The company is empowering organizations across industries, including agriculture and renewable energy, to achieve financial climate resilience and thus build a more sustainable future.
  • The agency has also led several successful and well-covered announcements for Arbol, including key insurance and blockchain partnerships, payout announcements, and new hires.

Photo Editing App PhotoRoom Signs 5WPR as Agency of Record

Retrieved on: 
Thursday, September 21, 2023
Cloud, 5W, Agency of record, Warner Bros., Google Play, Partnership, 5WPR, B2C, PR, Consumer Technology Association, Google Cloud, Commerce, Music

NEW YORK, Sept. 21, 2023 /PRNewswire/ -- 5WPR , one of the largest independently owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for photo editing app, PhotoRoom.

Key Points: 
  • NEW YORK, Sept. 21, 2023 /PRNewswire/ -- 5WPR , one of the largest independently owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for photo editing app, PhotoRoom.
  • "Since its launch, PhotoRoom has become the #1 AI photo-editing app in the world, downloaded more than 100 million times," said Matt Caiola , Co-CEO of 5WPR.
  • "5W's proven track record of delivering results for their clients was imperative in our selection process," said Matthieu Rouif, CEO of PhotoRoom.
  • These relationships have led to placements in top media across broadcast, print, and digital, and billions of impressions.

5WPR Welcomes Linqto to Roster of FinTech Companies

Retrieved on: 
Monday, September 18, 2023
5W, Partnership, PR

5W's partnership with Linqto will effectively disseminate Linqto's key messages and reach a wider audience.

Key Points: 
  • 5W's partnership with Linqto will effectively disseminate Linqto's key messages and reach a wider audience.
  • The agency's media expertise and strategic storytelling approach to accredited investors and private equity and financial media outlets will be key.
  • "Linqto has expressed appreciation of our team's mentality and approach to collaboration," said 5WPR Co-CEO Matt Caiola.
  • In a global business environment, the interconnectedness of the agency's clients requires a deep technical knowledge and a media-savvy approach.

5WPR Selected as Agency of Record for #1 Real Estate Group in the Country, Jason Mitchell Group

Retrieved on: 
Wednesday, August 2, 2023
5W, Agency of record, Real estate investment trust, JMG, 5WPR, Real estate

5W will work with the client to generate media results that achieve brand awareness and visibility in front of key audiences, including national companies and real estate agents.

Key Points: 
  • 5W will work with the client to generate media results that achieve brand awareness and visibility in front of key audiences, including national companies and real estate agents.
  • "As the top real estate firm in the country, Jason Mitchell Group has a unique value position for both real estate agents and their preferred company partners or potential partners," said Matt Caiola , Co-CEO of 5WPR.
  • "The real estate industry is constantly evolving, and we knew we needed a partner that could help us reach more brokers to share our story as the #1 real estate team in the country," said Jason Mitchell, Founder of the Jason Mitchell Group.
  • 5W has represented both national and New York-focused brokerages and developers, high-growth prop-tech and real estate tech companies, REITs, and more for their real estate PR needs.

5WPR Announces Launch of HOW, New Digital Agency

Retrieved on: 
Wednesday, May 10, 2023
5W, Communication, Digital, 5WPR, System, HOW, WS, Burn, Culture, Cryptocurrency

NEW YORK, May 10, 2023 /PRNewswire/ -- 5W Public Relations, one of the largest independently-owned PR firms in the U.S., today announced that it is launching a digital agency, HOW, as a wholly-owned subsidiary of the firm.

Key Points: 
  • HOW adds another key component to that dialogue in a world where communications is more important than ever and happens in real time.
  • "Every digital agency can pull together the same laundry list of services, but it's the people running the show who will keep your brand fresh and spotless," said Matt Caiola , Co-CEO, 5WPR.
  • "HOW will attract digital leaders who burn with talent and the desire to reach and touch consumers by using emotional connections and technology-led insights."
  • "With HOW, I'm so proud to see 5W extending that culture into the digital space and continuing to thrive there."

5W Announces Dedicated Insurtech Division

Retrieved on: 
Thursday, March 16, 2023
5W, Fintech, Insurance, Machine learning, PR, Cloud computing, History, 5WPR, Artificial intelligence

With an increasing adoption of insurtech products by insurance businesses seeking to provide more effective and customized insurance products to a growing population over the age of 65, companies in the insurtech space face an increasingly crowded marketplace and the need to communicate their leading-edge technology to businesses and consumers in a traditionally risk-averse industry.

Key Points: 
  • With an increasing adoption of insurtech products by insurance businesses seeking to provide more effective and customized insurance products to a growing population over the age of 65, companies in the insurtech space face an increasingly crowded marketplace and the need to communicate their leading-edge technology to businesses and consumers in a traditionally risk-averse industry.
  • "Americans are living longer than ever before, and it's important that they're able to access long-term care without worrying about how they will finance this necessity," said 5WPR Co-CEO, Matthew Caiola .
  • "5W has an established history of working with clients that are leveraging innovation in technology, such as machine learning, artificial intelligence and cloud computing, to disrupt traditional consumer and business markets.
  • We have identified the insurtech space as a key growth opportunity within the technology space over the next five years and thus, it made sense to expand our technology practice with a dedicated team to meet the needs of clients in this space."

5WPR Releases 2023 Consumer Culture Report

Retrieved on: 
Thursday, March 2, 2023
Market Research Society, Marketing, 5W, BNPL, MRS, ESOMAR, Consumer, 5WPR, Ageing, Research, British Polling Council, Online shopping, Retail

NEW YORK, March 2, 2023 /PRNewswire/ -- 5WPR, a top 10 independently owned US agency, has released its fourth annual consumer report, which aims to uncover the current influences on the modern consumer and what drives their purchasing decisions. The report offers insights into the impact of inflation on consumer behavior, unlocking patterns and trends that brands can use to shape their strategies for the year ahead.

Key Points: 
  • NEW YORK, March 2, 2023 /PRNewswire/ -- 5WPR , a top 10 independently owned US agency, has released its fourth annual consumer report, which aims to uncover the current influences on the modern consumer and what drives their purchasing decisions.
  • The most recent iteration of the report was crafted amidst the backdrop of inflation, which has become an essential focal point for comprehending and scrutinizing consumer behavior in 2023.
  • "Consumer motivations in 2023 cannot be fully understood without considering the impact of inflation," explains Dara A. Busch , Co-CEO of 5WPR.
  • Gain access to an in-depth analysis of upcoming trends and insights for the year ahead by downloading 5WPR's Fourth Annual Consumer Culture Report , now available on the 5W website.

5WPR Announces Specialty Healthcare Technology and Digital Health PR Division

Retrieved on: 
Thursday, January 26, 2023
Software, 5WPR, 5W, Digital media, Human, Fintech, The Nuts & Bolts of PBM, Robotics

NEW YORK, Jan. 26, 2023 /PRNewswire/ -- 5W Public Relations , one of the largest independently-owned PR firms in the U.S., announced today the launch of a specialty healthcare technology and digital health PR division .

Key Points: 
  • NEW YORK, Jan. 26, 2023 /PRNewswire/ -- 5W Public Relations , one of the largest independently-owned PR firms in the U.S., announced today the launch of a specialty healthcare technology and digital health PR division .
  • "The digital health space has been on a significant growth trajectory for some time and the widespread adoption of digital health services has only accelerated during and since the pandemic," said 5WPR, CEO, Matt Caiola .
  • In addition to the new healthcare technology and digital health division, 5WPR's tech practice has highly-specialized divisions in adtech, martech and fintech.
  • PR services offered to healthcare technology and digital health clients include messaging and positioning, media relations, initial public offering media strategy, new market expansion campaigns, visibility programs, content creation, sponsorships/partnerships, digital media campaigns, event planning, thought leadership and speaking opportunities.