Twin

• Founded by a military vet and former Mrs. USA, Lila Maternity is best known for its stylish and reimagined labor gowns for pre- and postpartum women, which have become a social media phenomenon.
• "We envision the Lila Maternity store becoming a go-to for everything pre- and postpartum moms and their babies need in our community," said Founder Caitlyn Schollmeier.
• "We envision the Lila Maternity store becoming a go-to for everything pre- and postpartum moms and their babies need in our community.
• Lila Maternity will mark the second maternity store to serve the local community and will be open to the public seven days a week with no appointment required.

• The "Unmanned Aerial Vehicles Market in India, 2024" report has been added to ResearchAndMarkets.com's offering.
• The increasing adoption of UAV technology spans multiple sectors, including military and defense, where UAVs play crucial roles in surveillance, intelligence gathering, and tactical operations.
• Additionally, UAVs find extensive applications in the commercial and civil domains, such as infrastructure inspection, agriculture, mapping, filmmaking, and logistics.
• The industry is highly fragmented in terms of market competition, with several unorganized players comprising over 90% of the market.

• A new Netflix documentary, You Are What You Eat, showcases sets of identical twins as they adopt different diets.
• For eight weeks one twin follows a vegan diet while the other one follows an omnivorous diet.
• The experiment is compelling because, being genetically identical, the health of each twin is very similar before the trial.

Twins as comparisons for each other

• The Netflix documentary highlights one important feature of twins – they are good for making comparisons.
• Identical twins share nearly all of their genes, and usually grow up in the same household, meaning they experience the same parenting, schooling and so on.
• By focusing on differences between twins, we eliminate genetic and common family factors, and can be more confident about causality.
• Using twins doesn’t fully solve the problem of omitted factors, but it helps to reduce it.

Twins and heritability

• Galton’s fascination with twins stemmed from wanting to know why we are the way we are.
• The main approach is essentially to see whether identical twins, who are genetically the same, are more similar than fraternal twins, who on average share only 50% of the gene variants that make us unique.
• If the identical twins are more similar, that indicates genes matter.

Limitations and misuse of twin research

• One drawback to twin studies is that twins are a select group, and findings may not always generalise to the broader population.
• Twin heritability studies also rely on strong assumptions, like that the common family environment matters to the same extent for identical and fraternal twins.
• There has also been some misunderstanding and misuse of findings from twin studies.

The future of twin research

• Twin studies have been conducted for decades, with more than 60 twin registries operating around the world.
• In Australia, the largest registry is Twins Research Australia, who have around 75,000 members.

Nathan Kettlewell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

• The documentary, “You Are What You Eat: A Twin Experiment” sheds light on the critical importance of mindful eating and the impact of diet on our bodies.
• Produced by Academy Award-winning Director Luis Psihoyos, the series delves into a groundbreaking diet study conducted by Stanford Professor Dr. Christopher Gardner featured in JAMA .
• The research involved twins following different diets: one consumed an omnivorous diet, while the other adopted a vegan diet.
• As Trifecta continues to redefine the meal delivery landscape, this documentary serves as a powerful reminder of the impact our food choices have on our well-being and the environment.