Spin Master to Acquire the HEXBUG® Brand and Portfolio of Creative Robotic Technology
HEXBUG products appeal to kids' innate love for remote control and fast-moving creatures that exhibit fascinating life-like behavior.
- HEXBUG products appeal to kids' innate love for remote control and fast-moving creatures that exhibit fascinating life-like behavior.
- "With this acquisition, Spin Master will combine it's innovation, global reach and diverse portfolio with HEXBUG's innovative excellence to surprise and inspire kids in new ways."
- "At Spin Master we are focused on reimagining everyday play and are always looking for opportunities to strengthen our innovative portfolio through meaningful acquisitions," said Max Rangel, Spin Master's Global President & CEO.
- "HEXBUG is an evergreen brand with a strong foothold within a niche category, opening an opportunity for Spin Master to own and ultimately grow the popular robotic range's reach through our expanded global footprint while also leveraging this technology across our broader toy offering."