Martech

Banzai Executes LOI to Acquire Boast, a Seamless Platform for Automating Video Testimonial Marketing

Retrieved on: 
Monday, January 22, 2024

Boast is a profitable marketing technology business with over 500 customers including HubSpot, Whole Foods, Blue Cross Blue Shield, Blink, and The North Face.

Key Points: 
  • Boast is a profitable marketing technology business with over 500 customers including HubSpot, Whole Foods, Blue Cross Blue Shield, Blink, and The North Face.
  • Boast is a comprehensive all-in-one video testimonial platform that allows businesses to seamlessly collect and leverage customer feedback to boost sales, and improve brand affinity.
  • The addition of Boast’s technology to the Banzai ecosystem would further bolster the capabilities of the Company’s engagement and video solutions like Demio.
  • We are excited at the possibility of Boast joining Banzai as they transform the MarTech landscape through their innovative and data-driven approach.”

Anteriad Places in Top 10 Data Providers In Neutronian’s Q4 Data Privacy Scores 2023

Retrieved on: 
Monday, January 22, 2024

Rye Brook, New York, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Anteriad today announced that the company placed in the top ten providers reviewed in Neutronian’s Q4 2023 Data Privacy Scores report, increasing their score from Q3, 2023.

Key Points: 
  • Rye Brook, New York, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Anteriad today announced that the company placed in the top ten providers reviewed in Neutronian’s Q4 2023 Data Privacy Scores report, increasing their score from Q3, 2023.
  • The Data Privacy Scores (DPS) review publicly available data from leading Data companies to provide marketers with an understanding of data quality indicators that may guide their data investment decisions across martech, ad-tech, social, data, analytics and other marketing provider categories.
  • “Anteriad is an excellent example of a data privacy leader, improving their score by increasing the transparency and clarity of their privacy disclosures while maintaining the highest standards in data quality.
  • “Neutronian’s timely data privacy reporting shines a light on the increasing importance of data privacy and quality best practices.

Snappy Kraken Unveils Comprehensive Digital Marketing Report, Revealing Tactics for Financial Advisor Success

Retrieved on: 
Tuesday, January 23, 2024

Snappy Kraken , the marketing technology (martech) innovator serving financial advisors, today previewed the results of its “State of Digital 2024” report .

Key Points: 
  • Snappy Kraken , the marketing technology (martech) innovator serving financial advisors, today previewed the results of its “State of Digital 2024” report .
  • In particular, the findings underscore the impact of search engine optimization (SEO), email marketing and video content on advisors’ growth trajectories.
  • “Our latest State of Digital Report is packed with actionable insights designed to help financial advisors drive growth through digital marketing,” said Robert Sofia , chief executive officer at Snappy Kraken.
  • “The results of the top advisors using our platform showcase the power of sustained strategic marketing efforts,” added Angel Gonzalez , chief marketing officer at Snappy Kraken.

Mitgo Group Welcomes Co-CEO Artem Ozerkov

Retrieved on: 
Wednesday, January 24, 2024

This significant shift introduces Artem Ozerkov , who previously served as Vice President of Partnership Services department, as the Co-CEO.

Key Points: 
  • This significant shift introduces Artem Ozerkov , who previously served as Vice President of Partnership Services department, as the Co-CEO.
  • This strategic move paved the way for the evolution of Mitgo Group from a mono-business entity to an international group of companies.
  • As Co-CEO, Artem Ozerkov will be able to use his fifteen years of experience in the advertising and ecommerce industries to the fullest.
  • These actions will bring positive changes not only for Mitgo Group itself, but also for hundreds of thousands of our clients and partners around the world," states Artem.

Insightly Reveals Five Predictions for the 2024 MarTech Stack

Retrieved on: 
Wednesday, January 17, 2024

SAN FRANCISCO, Jan. 17, 2024 /PRNewswire-PRWeb/ -- Today, Insightly, the modern, affordable CRM teams love, reveals its top takeaways from 2023 and predictions for the 2024 MarTech stack. In partnership with Ascend2, the report, The Future of MarTech 2024, surveyed over 300 marketing professionals from small to mid-size businesses for deeper insights, which revealed that integration, data analysis, and cost considerations will continue to be top of mind.

Key Points: 
  • SAN FRANCISCO, Jan. 17, 2024 /PRNewswire-PRWeb/ -- Today, Insightly, the modern, affordable CRM teams love, reveals its top takeaways from 2023 and predictions for the 2024 MarTech stack.
  • "While at the heart, customer experience will always be central to successful business strategies, our predictions for 2024 are more focused on business operations.
  • Here's a look at Insightly's top predictions for 2024 MarTech stacks:
    Cost Considerations: Overwhelmingly, the respondents shared that their biggest concern is the cost of their marketing tech stack.
  • In 2024, Insightly remains committed to providing exceptional customer experiences and being an essential asset to the MarTech stack.

Annual Marigold™ Global Consumer Trends Index Reveals Need for Brands to Deliver on Data Privacy and Personalization to Win Customer Loyalty

Retrieved on: 
Tuesday, January 16, 2024

Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalization, privacy, messaging, advertising and brand loyalty.

Key Points: 
  • Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalization, privacy, messaging, advertising and brand loyalty.
  • The 2024 Marigold Global Consumer Trends Index Report provides insights into consumer preferences that drive marketing decisions and explores the influence of brand relationships.
  • Brands need to satisfy consumers' desires in key areas like customer service/support and data privacy to maintain this loyalty.
  • The Marigold Global Consumer Trends Index Report ​​unlocks secrets to consumer preferences and serves as a guide for brands to strategize their approach to relationship marketing.

Pricefx Reports Historic Revenue in 2023 Based on 40% Annual Growth

Retrieved on: 
Tuesday, January 16, 2024

Pricefx , the global leader in cloud-native pricing software, announced it achieved record revenue in 2023 with four consistently strong quarters throughout the year.

Key Points: 
  • Pricefx , the global leader in cloud-native pricing software, announced it achieved record revenue in 2023 with four consistently strong quarters throughout the year.
  • The company reported a 40% annual growth rate and closed three of the largest deals in company history, while the average annual recurring revenue (ARR) per new customer increased by 83% year-over-year, and 27 new customers were added to the Pricefx roster.
  • The Advantage Pricefx partner ecosystem grew substantially, with partners engaged in a significant number of new customer deals in 2023.
  • “In 2023, Pricefx continued to focus on the power of AI, innovation and collaboration, allowing us to reach new heights in growth and impact,” said Ronak Sheth, Chief Executive Officer for Pricefx.

 Emplifi Appoints Ohad Hecht To CEO Role As Company Moves Into Accelerated Growth Mode

Retrieved on: 
Tuesday, January 16, 2024

Emplifi , a leading customer engagement platform, today announced Ohad Hecht as its new CEO.

Key Points: 
  • Emplifi , a leading customer engagement platform, today announced Ohad Hecht as its new CEO.
  • Hecht takes over the top leadership position during a pivotal time for Emplifi as the company transitions from “build-mode” into an accelerated growth phase.
  • With Hecht’s laser-focus on culture, product, customer retention and pipeline growth, Emplifi is strategically positioned to move swiftly into its next phase of growth.
  • Prior to taking over the top leadership role at Emplifi, Hecht was the co-founder and CEO for Prodport, a personalization solution for eCommerce brands that automates the development of personalized product pages.

Audiencerate Joins the Microsoft Partner Ecosystem to Explore New Markets and Consolidate Its Presence Globally

Retrieved on: 
Thursday, January 11, 2024

Audiencerate enters the AI Cloud Partner Program, which allows each partner to leverage a complete portfolio of value-added solutions and technologies by exploiting Artificial Intelligence and the power of the Microsoft Cloud platform.

Key Points: 
  • Audiencerate enters the AI Cloud Partner Program, which allows each partner to leverage a complete portfolio of value-added solutions and technologies by exploiting Artificial Intelligence and the power of the Microsoft Cloud platform.
  • The AI Cloud Partner Program integrates the entire partner business cycle, from onboarding, skilling, go-to-market and co-selling projects, adding access to new specific offers and AI-specific benefits.
  • Audiencerate also participates in Microsoft's ISV Success program, offering personalized support, technical expertise and resources for business development and growth through Microsoft marketplace.
  • Thanks to its presence in the Microsoft marketplace, Audiencerate aims at scaling globally, improving accessibility and bringing the advanced solutions of its CDP to an increasingly wider audience.

Snappy Kraken, Carl Richards Launch Email-Based Course

Retrieved on: 
Tuesday, January 9, 2024

Snappy Kraken , the marketing technology (martech) innovator serving financial advisors, today announced a deepening of its exclusive relationship with The New York Times “Sketch Guy” columnist Carl Richards’ firm Behavior Gap to generate a 10-part email-based course.

Key Points: 
  • Snappy Kraken , the marketing technology (martech) innovator serving financial advisors, today announced a deepening of its exclusive relationship with The New York Times “Sketch Guy” columnist Carl Richards’ firm Behavior Gap to generate a 10-part email-based course.
  • Created by Richards, a best-selling author and featured artist, the illustrations focus on emotions, goals and practical strategies.
  • “With his signature sketches and relatable commentary, Carl Richards is a master at making complex financial concepts approachable,” said Angel Gonzalez , Snappy Kraken’s chief marketing officer.
  • The Snappy Kraken and Behavior Gap partnership will launch on January 12 and will be available to Snappy Kraken clients as an add-on campaign.