Martech

Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Retrieved on: 
Wednesday, March 20, 2024
Ability, Completeness, Organization, Research, Publication, Klik, Martech, B2B, MAGIC, Magic Quadrant, Magic

NEW YORK, March 20, 2024 /PRNewswire/ -- Bizzabo, the Event Experience Operating System (OS), today announced it was named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms.

Key Points: 
  • NEW YORK, March 20, 2024 /PRNewswire/ -- Bizzabo , the Event Experience Operating System (OS), today announced it was named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms.
  • Gartner defines event technology platforms as "tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
  • "We are deeply honored to be recognized as a Leader in Gartner's first-ever Magic Quadrant for the event technology industry," said Eran Ben-Shushan, CEO and Cofounder at Bizzabo.
  • Gartner, Magic Quadrant for Event Technology Platforms Published 19 March 2024.

Startup Moldova Summit 2024: Driving Innovation and Growth

Retrieved on: 
Monday, March 18, 2024
Property technology, Fintech, Martech, Educational technology, Government, Cryptocurrency

CHISINAU, Moldova, March 18, 2024 /PRNewswire/ -- The Startup Moldova Summit 2024 , held on March 14, 2024, emerged as a cristical point in Moldova's technological landscape, hosting over 500 attendees and 30 venture capitalists and angel investors.

Key Points: 
  • CHISINAU, Moldova, March 18, 2024 /PRNewswire/ -- The Startup Moldova Summit 2024 , held on March 14, 2024, emerged as a cristical point in Moldova's technological landscape, hosting over 500 attendees and 30 venture capitalists and angel investors.
  • Moldova aspires to achieve a 100% "digital state" rate, with unique tech-enabling frameworks like the Moldova Innovation Technology Park , offering entrepreneurs a single 7% tax incentive, extended until 2035.
  • Olga Melniciuc, Executive Director at Startup Moldova, envisions, "Through innovation and collaboration, we aim to transform Moldova into a fertile ground for startups, where bold ideas meet the necessary resources to grow and thrive."
  • The Startup Moldova Summit 2024 stands as a guide of inspiration, uniting people involved to propel Moldova towards a future defined by technological excellence and entrepreneurial dynamism.

Startup Moldova Summit 2024: Driving Innovation and Growth

Retrieved on: 
Monday, March 18, 2024
Property technology, Fintech, Martech, Educational technology, Government, Multimedia, Cryptocurrency

CHISINAU, Moldova, March 18, 2024 /PRNewswire/ -- The Startup Moldova Summit 2024 , held on March 14, 2024, emerged as a cristical point in Moldova's technological landscape, hosting over 500 attendees and 30 venture capitalists and angel investors.

Key Points: 
  • CHISINAU, Moldova, March 18, 2024 /PRNewswire/ -- The Startup Moldova Summit 2024 , held on March 14, 2024, emerged as a cristical point in Moldova's technological landscape, hosting over 500 attendees and 30 venture capitalists and angel investors.
  • Moldova aspires to achieve a 100% "digital state" rate, with unique tech-enabling frameworks like the Moldova Innovation Technology Park , offering entrepreneurs a single 7% tax incentive, extended until 2035.
  • Olga Melniciuc, Executive Director at Startup Moldova, envisions, "Through innovation and collaboration, we aim to transform Moldova into a fertile ground for startups, where bold ideas meet the necessary resources to grow and thrive."
  • The Startup Moldova Summit 2024 stands as a guide of inspiration, uniting people involved to propel Moldova towards a future defined by technological excellence and entrepreneurial dynamism.

The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation

Retrieved on: 
Thursday, March 14, 2024
Cloud, Database, Workplace, Partnership, AI, International business, Martech, The, Sales

LONDON, March 14, 2024 /PRNewswire/ -- UK-based international job aggregation platform, The BIG Jobsite , has partnered with leading global MarTech and customer experience company, Netcore Cloud , to maximize the power of email with AI-powered interactive experiences.

Key Points: 
  • LONDON, March 14, 2024 /PRNewswire/ -- UK-based international job aggregation platform, The BIG Jobsite , has partnered with leading global MarTech and customer experience company, Netcore Cloud , to maximize the power of email with AI-powered interactive experiences.
  • This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.
  • Speaking about this, John Bradshaw, Chairman at The BIG Jobsite, said, "We have been committed to efficiently connect job seekers with the right opportunities.
  • In our beta stage, we have seen a significant increase in click-through rates backed by Netcore Cloud's AI-powered, interactive email innovation.

Shift Paradigm acquires design and technology consultancy Principle Studios

Retrieved on: 
Wednesday, March 13, 2024
Shift, Martech, Acquisition, Organization, Marketing, Growth, Growth Catalyst Partners, Engineering, CX, Retail

AUSTIN, Texas, March 13, 2024 /PRNewswire/ -- Shift Paradigm, a leading digital transformation and personalized messaging firm, is excited to announce the acquisition of Principle Studios, a world-class design and technology consultancy.

Key Points: 
  • AUSTIN, Texas, March 13, 2024 /PRNewswire/ -- Shift Paradigm, a leading digital transformation and personalized messaging firm, is excited to announce the acquisition of Principle Studios, a world-class design and technology consultancy.
  • Shift Paradigm is backed by Growth Catalyst Partners, a middle-market private equity firm investing in information, marketing, and tech-enabled services businesses.
  • Liz Ross, CEO Shift Paradigm
    "Principle Studios enhances our proficiency in the areas of UX/UI, engineering and digital transformation," said Liz Ross, CEO of Shift Paradigm.
  • Managing Directors of Principle Studios, Ryan and Adam Brill will remain in critical leadership positions at Shift Paradigm as Chief Experience Officer and Chief Technology Officer.

eCommerce marketers use only 20% of the best performing emojis: CleverTap's Art of Emoji Report

Retrieved on: 
Wednesday, March 6, 2024
Yoy, CleverTap, E-commerce, Science, Martech, Communication, Mobile phone

According to the Emojipedia Annual Report 2023, there was a remarkable 77% YoY surge in emoji usage.

Key Points: 
  • According to the Emojipedia Annual Report 2023, there was a remarkable 77% YoY surge in emoji usage.
  • Today, brands have discovered the immense value in emojis, with 60% of global push notifications containing them.
  • The CleverTap Art of Emoji report found that notifications containing emojis drive a staggering 12% higher click-through rate compared to those without.
  • "Marketers must experiment with various emojis, see what works best for their target audience, but use it only when it's contextually relevant.

Latest CIO research finds IT budgets a barrier to tech adoption, despite increased funding

Retrieved on: 
Monday, March 4, 2024
DevOps, Investment, Behavior, CIO (magazine), Zero trust security model, Foundry, Attention, Organization, Martech, CIO, IDG, Research, Medical device

“For more than fifteen years, CIO has explored the technology priorities of IT leaders through the CIO Tech Poll study,” said Amy Bennett, Global Editor in Chief at Foundry.

Key Points: 
  • “For more than fifteen years, CIO has explored the technology priorities of IT leaders through the CIO Tech Poll study,” said Amy Bennett, Global Editor in Chief at Foundry.
  • “Over the years, cybersecurity initiatives have consistently consumed a significant share of IT’s budget and time, and this year is no different.
  • Although 86% cited steady or rising budgets this year, 43% still say lack of budget was their main obstacle to new tech adoption over the past 12 months.
  • The AI hype is being felt by ITDMs in 2024, with both tech budgets and IT leaders’ time and attention being claimed by AI-related initiatives.

Collective Audience to Acquire BeOp, Adding Unique AI-Power, Conversational Advertising and Audience Data Offering to AdTech Ecosystem Platform

Retrieved on: 
Friday, March 1, 2024
Adtech (company), Acquisition, DMPS, Collective, AI, Data management, Growth, Samsung, DMP, Letter, Communication, Advertising, API, Martech, JV, Range Rover, Cas, Environment, Partnership

The industry’s first SaaS-, services- and marketplace-based, AI-powered, performance advertising and data platform for media and brands.

Key Points: 
  • The industry’s first SaaS-, services- and marketplace-based, AI-powered, performance advertising and data platform for media and brands.
  • The platform offers a self-serve interface as well as APIs that enable it to be integrated into any environment.
  • This integration positions Collective Audience at the forefront, offering the unique ability to create exclusive zero and first party segments for media.
  • The acquisition would be consummated pursuant to a definitive acquisition agreement between Collective Audience and BeOp.

fifty-five Recognized for Dedication to Employee Growth by WorkLife

Retrieved on: 
Wednesday, February 28, 2024
Knowledge, Digiday, Interface (computing), Robin, Martech, Growth, Creativity

Presented by Digiday Media, the award recognizes the top employers in digital marketing and their commitment to employee well-being and growth.

Key Points: 
  • Presented by Digiday Media, the award recognizes the top employers in digital marketing and their commitment to employee well-being and growth.
  • The 2023 WorkLife Awards spotlight organizations that went above and beyond in building company culture including prioritizing mental and physical wellness while fostering environments conducive to creativity and innovation.
  • “Our employees desire work-life balance and flexibility, as well as personal and professional growth opportunities.
  • We offer robust training programs for all employees regardless of seniority and ensure equal employee growth across global teams.

Winterberry Group Research Finds Marketing Data, Data Services and Data Infrastructure Spend to Reach $33 Billion | ‘Demystifying the Data Layer’

Retrieved on: 
Wednesday, February 21, 2024
Marketing, Artificial intelligence, AI, Research, Intelligence, SVP, CDPS, LiveRamp, Data management, Growth, GTM, Publishing, Customer data, Data, Learning, Traction, Advertising, CDP, LLM, PDF, Organization, Ilex verticillata, Privacy, Martech, PII, Retail

According to Winterberry Group, in the United States alone, $27 billion will be spent in 2024 on data, data services and data infrastructure to support an estimated $270 billion in U.S. media buying across data-driven channels.

Key Points: 
  • According to Winterberry Group, in the United States alone, $27 billion will be spent in 2024 on data, data services and data infrastructure to support an estimated $270 billion in U.S. media buying across data-driven channels.
  • The paper explores core solutions in the data layer, including: master data management; identity graphs; data clean rooms; data lakes; customer data platforms; analytic data environments, data warehouses; customer relationship management platforms; and LLM [large language models] data warehouses.
  • U.S. Marketing Data, Data Services and Data Infrastructure Spending Projections, 2024-27.
  • Source: Winterberry Group, Demystifying the Data Layer: Transformation of Marketing Data Infrastructure, February 2024.