Martech | Jotup

Adobe Leverages AI to Advance Personalized Customer Journeys Through Real-Time Experimentation

Retrieved on:

Tuesday, March 26, 2024

Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced major Adobe Experience Cloud innovations that empower brands to enhance customer engagement by orchestrating impactful cross-channel journeys.

Key Points:

Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced major Adobe Experience Cloud innovations that empower brands to enhance customer engagement by orchestrating impactful cross-channel journeys.
A new unified experimentation capability enables brands to increase the volume of tests to pinpoint customer paths that maximize conversion and drive reuse of offers across channels.
And Adobe Journey Optimizer capabilities will enable both B2C and B2B brands to enhance journey orchestration with timely, personalized experiences.
It will leverage unified data in Adobe Experience Platform and generative AI to personalize the journey and complements lead marketing workflows in Adobe Marketo Engage, providing a comprehensive B2B offering.

Alpega Names Natasha Adams as Chief Marketing Officer to Propel Ongoing Growth and Transformation

Retrieved on:

Thursday, March 14, 2024

Alpega, a leading global logistics SaaS software company, announces the appointment of Natasha Adams as its new Chief Marketing Officer (CMO).

Key Points:

Alpega, a leading global logistics SaaS software company, announces the appointment of Natasha Adams as its new Chief Marketing Officer (CMO).
With over two decades of experience in driving growth and transformation across diverse industries, Natasha brings a wealth of expertise and a proven track record of success to Alpega.
View the full release here: https://www.businesswire.com/news/home/20240314511062/en/
Known for her unwavering commitment to driving transformation, Natasha consistently embraces a business-first approach to achieve remarkable growth.
Todd DeLaughter, CEO of Alpega, added, "We are delighted to welcome Natasha to Alpega.

Mindtickle Announces Appointment of Veteran Marketing Leader as CMO, 74% Customer Growth, and 233% ARR Increase YoY from Revenue Productivity Products

Retrieved on:

Tuesday, March 12, 2024

Mindtickle , the market-leading revenue productivity platform, announced today the appointment of veteran marketer Joan Jenkins as Chief Marketing Officer.

Key Points:

Mindtickle , the market-leading revenue productivity platform, announced today the appointment of veteran marketer Joan Jenkins as Chief Marketing Officer.
With over two decades of marketing experience, Jenkins brings expertise in leading high-performance teams and fueling growth for innovative companies.
Before joining Mindtickle, she was the CMO at Blueshift and held executive positions with several industry-leading companies, including Druva, Informatica, Oracle, and Cisco.
As Mindtickle’s CMO, Jenkins will be essential in driving customer outcomes and increasing market adoption of Mindtickle’s revenue productivity platform.

Introducing 'The Palm Beaches Collection': Discover The Palm Beaches Unveils Dynamic Brand Campaign, Inviting Visitors to Curate Vacation Experiences

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Tuesday, April 2, 2024

PALM, Social media, Nature, Collection, City, Tourism, Martech, Calendar

WEST PALM BEACH, Fla., April 2, 2024 /PRNewswire/ -- Discover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County in Southeast Florida, proudly launches a new brand campaign, "The Palm Beaches Collection." This innovative concept aims to redefine the visitor experience by spotlighting the rich diversity and unique charm of offerings available across the destination's 39 vibrant cities and towns. Highlighting the awe-inspiring beauty of the destination's nature and the outdoors, its immersive art and culture scene, iconic shopping experiences, world-class spa and wellness, active sports experiences and delectable dining, this is more than just another vacation spot – it's a collection of unforgettable experiences.

Key Points:

WEST PALM BEACH, Fla., April 2, 2024 /PRNewswire/ -- Discover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County in Southeast Florida, proudly launches a new brand campaign, "The Palm Beaches Collection."
"We are thrilled to introduce 'The Palm Beaches Collection' campaign, inviting both seasoned and new visitors to discover and embrace the myriad of offerings that set The Palm Beaches apart from other places to visit.
Our goal is to inspire everyone to curate their own collection for a perfect getaway," said Milton Segarra, CDME, president and CEO of DTPB.
DTPB encourages visitors to move beyond the "one-size-fits-all" vacation and embrace the diverse offerings that comprise "The Palm Beaches Collection."

Merkle Brings Identity-Powered Customer Experience to Adobe Summit 2024

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Tuesday, March 26, 2024

Specialization, AEP, CXM, Merkle, Partnership, SVP, Kellogg's, Dentsu, CX, Marketing, Martech, Mercury, Customer data platform, Operate, Video game

COLUMBIA, Md., March 26, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming global Adobe Summit 2024, to be held March 26-28 in Las Vegas, NV.

Key Points:

COLUMBIA, Md., March 26, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming global Adobe Summit 2024, to be held March 26-28 in Las Vegas, NV.
Merkle is a global platinum Adobe partner that helps global brands unlock the power of the full Adobe tech stacks to explore and enhance the customer experience.
As an Adobe Summit diamond sponsor, Merkle will host two sessions that showcase key components of customer experience innovation:
How Kellanova's Brands Transformed Loyalty with Content Supply Chain : Philip Wilkinson, senior director consumer & shopper experience Europe at Kellanova, and Billy Hanna, experience platforms practice lead at Merkle, will explain how Kellanova is working toward transforming consumer loyalty across different brands and regions.
"We have been working closely with Adobe for many years and recently received specialization as an Adobe Experience Manager Run and Operate partner and a Real-Time Customer Data Platform (RT-CDP) partner.

A1 Group Appoints Ruben Padilla as Head, Embarking on a New Era of Leadership

Retrieved on:

Monday, March 25, 2024

Automation, Growth, Public expenditure, AI, Head, GxP, Digital technology, Martech, Final good, Marketing, Artificial intelligence, Management

SCOTTSDALE, Ariz., March 25, 2024 /PRNewswire/ -- A1 Group, Inc. (the "Company" or "AWON") proudly announces the appointment of Ruben Padilla as its interim CEO.

Key Points:

SCOTTSDALE, Ariz., March 25, 2024 /PRNewswire/ -- A1 Group, Inc. (the "Company" or "AWON") proudly announces the appointment of Ruben Padilla as its interim CEO.
With this strategic move, A1 Group is poised to embark on a new era of leadership, innovation, and growth.
Ruben Padilla is a leading MarTech entrepreneur, focused on the applied use of digital technology in a Consumer Product environment.
Mr. Padilla's appointment underscores A1 Group's commitment to excellence and its dedication to fostering leadership talent within the organization.

A1 Group Appoints Ruben Padilla as Head, Embarking on a New Era of Leadership

Retrieved on:

Monday, March 25, 2024

Automation, Growth, Public expenditure, AI, Head, GxP, Digital technology, Martech, Final good, Marketing, Artificial intelligence, Management

SCOTTSDALE, Ariz., March 25, 2024 /PRNewswire/ -- A1 Group, Inc. (the "Company" or "AWON") proudly announces the appointment of Ruben Padilla as its interim CEO.

Key Points:

SCOTTSDALE, Ariz., March 25, 2024 /PRNewswire/ -- A1 Group, Inc. (the "Company" or "AWON") proudly announces the appointment of Ruben Padilla as its interim CEO.
With this strategic move, A1 Group is poised to embark on a new era of leadership, innovation, and growth.
Ruben Padilla is a leading MarTech entrepreneur, focused on the applied use of digital technology in a Consumer Product environment.
Mr. Padilla's appointment underscores A1 Group's commitment to excellence and its dedication to fostering leadership talent within the organization.

SCUBA, the Leading Collaborative Decision Intelligence Platform, Taps WarnerMedia's Ross Schwaber as SVP of Customer Solutions to Unlock the Full Potential of Data Collaboration and Privacy Driven Insights

Retrieved on:

Thursday, March 21, 2024

OpenTable, Report, Scuba, SCUBA, Bleacher Report, Publishing, Acquisition, Privacy, Senior, Bleacher, Martech, Marketing, CMS, Advertising, Online shopping

NEW YORK, March 21, 2024 /PRNewswire/ -- SCUBA Analytics is unlocking the full potential of Data Collaboration and Privacy Driven Insights in a new privacy driven era where advertising and martech have converged.

Key Points:

NEW YORK, March 21, 2024 /PRNewswire/ -- SCUBA Analytics is unlocking the full potential of Data Collaboration and Privacy Driven Insights in a new privacy driven era where advertising and martech have converged.
Brands are facing complexity and driving actionable outcomes is critical with the recent addition of Ross Schwaber as Senior Vice President of Solutions.
"Schwaber's impressive blend of product innovation and operational expertise perfectly syncs with SCUBA's vision within the advertising and media industry," — SCUBA's CEO, Tony Ayaz.
Ross Schwaber has consistently been at the forefront of innovation, drawing from a wealth of experience in marketing, product management and publishing.

RainFocus Named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Retrieved on:

Thursday, March 21, 2024

Research, Publication, Martech, B2B, Marketing, Magic Quadrant

LEHI, Utah, March 21, 2024 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, today announced that it has been recognized as a Leader among event technology platforms by Gartner, Inc.

Key Points:

LEHI, Utah, March 21, 2024 /PRNewswire/ -- RainFocus ™, provider of the next-generation event marketing platform, today announced that it has been recognized as a Leader among event technology platforms by Gartner, Inc.
Gartner defines event technology platforms as tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
The report states that using comprehensive event technology is a necessity for marketers to effectively reach event audiences and deliver engaging experiences.
RainFocus' key differentiator is its focus on data, including its ability to unify event data across multiple events into a global attendee profile.

Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Retrieved on:

Wednesday, March 20, 2024

Ability, Completeness, Organization, Research, Publication, Klik, Martech, B2B, MAGIC, Magic Quadrant, Magic

NEW YORK, March 20, 2024 /PRNewswire/ -- Bizzabo, the Event Experience Operating System (OS), today announced it was named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms.

Key Points:

NEW YORK, March 20, 2024 /PRNewswire/ -- Bizzabo , the Event Experience Operating System (OS), today announced it was named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms.
Gartner defines event technology platforms as "tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
"We are deeply honored to be recognized as a Leader in Gartner's first-ever Magic Quadrant for the event technology industry," said Eran Ben-Shushan, CEO and Cofounder at Bizzabo.
Gartner, Magic Quadrant for Event Technology Platforms Published 19 March 2024.