RANDSTAD APPOINTS HAVAS CREATIVE AS ITS FIRST GLOBAL CREATIVE AGENCY OF RECORD
BOSTON, May 2, 2022 /PRNewswire/ -- Randstad – the world's largest HR services provider – has named Havas Creative as its first global creative agency of record following a competitive, six-month pitch process. The appointment comes amidst a global, post pandemic 'talent crunch', requiring a greater focus on building more meaningful and long-lasting relationships with talent.
- BOSTON, May 2, 2022 /PRNewswire/ -- Randstad the world's largest HR services provider has named Havas Creative as its first global creative agency of record following a competitive, six-month pitch process.
- The appointment spans both the Randstad brand itself, which will be led by Havas London, and subsidiary Monster, which will be led by Havas' Arnold Worldwide in Boston.
- Monster, a global online employment solution for people seeking jobs and employers who need great people, is a wholly online experience.
- For Randstad, Havas has been tasked with elevating Randstad's 'human forward' brand promise, geared toward talent, as well as raising both awareness and understanding of its services.