Nielsen's Gracenote Teams with Five Leading Media Advocacy Groups to Make Diverse Content Creators and Talent More Discoverable, Accessible
PARK CITY, Utah, Jan. 18, 2024 /PRNewswire/ -- Gracenote, the content metadata business unit of Nielsen, is joining forces with leading advocates for equitable representation in media on a new Studio System feature, Diversity Spotlight. The enhancement leverages insights from IllumiNative, Gold House, RespectAbility, National Hispanic Media Coalition (NHMC) and Coalition of Asian Pacifics in Entertainment (CAPE) to highlight people and projects that meet a range of diversity-specific criteria and open new casting, funding and collaboration opportunities.
- By raising the visibility of diverse talent and representative projects among Studio System's broad industry user base, Gracenote and its advocacy group partners are accelerating efforts to bring more equitable representation and authentic content to viewers.
- For example, Latinx representation in programming is only 5.7% although the group makes up 20% of the U.S. population according to Gracenote Inclusion Analytics data.
- Nielsen will also share fresh insights on diverse representation in content at Sunrise Collective and Indigenous House.
- Gracenote is the content data business unit of Nielsen providing entertainment metadata, connected IDs and related offerings to the world's leading creators, distributors and platforms.