L'OCCITANE Group announces its 'nature-positive' biodiversity strategy
GENEVA and Marseille, France , Sept. 6, 2021 /PRNewswire/ -- The L'OCCITANE Group has announced the guiding principles of its biodiversity strategy, the high point of its visit to the International Union for Conservation of Nature (IUCN) Congress in Marseille. As the fight against biodiversity loss reaches a turning point, the strategy moves the Group's actions up a gear and gives it the resources to act in line with its vision for a 'nature-positive'* world. As part of its contribution to this vision, the L'OCCITANE Group intends to develop a programme of actions that impacts the whole value chain, both within its own commercial 'ecosystem' and beyond.
- The strategy takes a systemic approach, building on the experience the Group has gained from the many initiatives its brands have already implemented.
- It reinforces an existing long-term commitment by giving the Group a clear framework of behaviour covering the five key areas of biodiversity loss: land-/sea-use change, resource exploitation, pollution, invasive alien species and climate change.
- The strategy sets out how the L'OCCITANE Group plans to mitigate its impacts on nature and foster every opportunity to play a positive role.
- To share best practices and advocate at the industry level, the Group is engaged in coalitions such as One Planet Business for Biodiversity (OP2B).